Dave Birss, How to Get to Great Ideas
In this episode, I’m really excited to welcome to the InnovaBuzz podcast, Dave Birss, who is an author, speaker and consultant on all things creativity and innovation. In fact, Dave is obsessed with creativity – what it is, where it comes from, its role in history, its place in our future, and what makes some people more creative than others. He is on a mission to enable people to harness their untapped creative abilities.
Dave’s new book, “How to Get to Great Ideas”, proposes a new theory of creativity. In it, he explores what makes some individuals more creatively productive and shows how businesses can encourage creative thinking in the workplace.
In our discussion, Dave talked to me about:
- His new book and how organisations can have better ideas – debunking the myths of creativity
- Curiosity as the foundation for creative thoughts and learning by doing
- Innovation vs creativity – creative doing vs creative thinking
Soon Yu on episode 142 introduced us to Dave.
Listen to the podcast to find out more.
Listen to the PodcastInnovation is a constant process. It is something that should be embedded into the whole culture of the organisation rather than in the hands of a few specialists. @DaveBirss on #InnovaBuzz podcast Click To Tweet
Show Notes from this episode with Dave Birss, author of How to Get to Great Ideas
Key points and take-aways from this episode include:
- Ideas come from knowledge and experience. The more people you get involved, the broader the knowledge, experience and perspectives that you have to apply to something.
- An idea that is so obvious, it has taken no effort to get to it, is not really very creative. An idea that is non-obvious and is valuable in however we measure value is what we call creative. The more non-obvious the idea is, the more value you add, then the more creative you will consider it to be.
- The way to be more creative is about how much mental effort you apply rather than how much natural ability you have.
- A lot of great ideas come out from purposeless play.
- Challenge your assumptions to get opportunities.
- Innovation is a constant process. It is something that should be embedded into the whole culture of the organisation rather than in the hands of a few specialists.
- The pursuit of disruption is bad.
- Innovation is not about being young, cool and sexy. Innovation has to be tied to your business strategy.
- Ideas are the catalyst for change in any organisation.
- Looking for something that is completely new to you is the smallest form of originality.
- Innovation is a combination of elements.
- Creativity is more focused on coming up with ideas while innovation is more focused on implementing the idea.
- There is a difference between liking something new and liking to like something new.
- Tenacity is a really important skill. It is the most important thing for innovation.
The Buzz – Our Innovation Round
Here are Dave’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.
- #1 thing to be more innovative – Be tenacious. Resilience and tenacity are really the most important things. Start out small. The most important thing along that journey is to have the passion. Tenacity has passion within it.
- Best thing for new ideas – Developing new ideas is about the process. Get the senior leadership team involved at the onset. Process is vital. If an idea is to be intact it needs to have a vision.
- Favourite tool for innovation – Feed your mind as much as possible. Give yourself space to think about things. If you are focused on the output and got not enough time for input, you are going to run dry. Give yourself enough space rather than trying to be focused on being productive as an output.
- Keep project / client on track – Trust. Get rid of black box mentality. If you want to build trust and you want to get people on your side, there needs to be a certain amount of clarity. List the process. Make it clear as to what is happening. All the stuff at the beginning is really important and you refer to that throughout the process to check that you are on track. Use it to judge your work at the end. By sorting out how you are judging it at the beginning, it makes it easier to judge it at the end.
- Differentiate – Be different. Innovation is a brand building thing. You cannot stand out by blending in. Harness the stuff that annoys you and make your ideas happen.
To Be a Leader
Innovation is an attitude rather than a department. If you embed it into your whole company, then you are more likely to be a winner.
Dave suggested I interview Pete Trainor, Strategic Design Director and Co-Founder of Us AI. So Pete, keep an eye on your inbox, for an invitation from us to the InnovaBuzz podcast, courtesy of Dave Birss.
Cool things about Dave:
- Prior to being a creative director in advertising, he worked as a session musician, recording engineer and as a stand-up comedian.
- He is an experienced broadcaster, writer and director. In 2015, his 6-part TV series The Day Before Tomorrow was broadcast in the UK.
- He also presented the world’s first Virtual Reality history show – Secret Spaces and has created numerous online films for himself and others.