Cat Stancik, How to Generate More Revenue Consistently with Less Effort and Time – InnovaBuzz 451

Cat Stancik

Cat Stancik, The LEAD Boss

In this episode, I’m really excited to have as my guest, Cat Stancik, Lead Boss at Action Incubator. Cat works with time-crunched experts and entrepreneurs, who want to multiply their 6 figures over and over again to scale past 7 and beyond.

If you are ready to toss out complicated overly automated tech and funnels that are expensive and time-consuming to build, never work as well as people told you they would, and make you want to tear your hair out, then this episode is for you. Cat’s going to share a simple and strategic approach to consistently fill your pipeline with highly qualified leads that are ready to buy, so you can hit your revenue targets predictably and spend your time the way you want.

In our discussion, Cat talked to me about:

  • Focusing on what we are passionate about and delegating the rest
  • Documenting processes in a way that empowers our team and provides valuable training and development opportunities
  • Putting in effort to create ease

Jason Van Orden in episode 275 introduced us to Cat.

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Everything is being done FOR you, not being done TO you. Cat Stancik, The LEAD Boss on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Cat Stancik, The LEAD Boss

Key points and takeaways from this episode include:

  • Keeping your mind and heart aligned is how you create impact.
  • The biggest obstacles aren’t the ones you see but the one’s that are in your mind.
  • Numbers and money are all ego-driven. They help calm your mind so you can connect to your heart which is where the impact and action comes from. It is when you have your mind and heart fully aligned that you can move into action and implement things instead of just spinning around staying busy in your business.
  • Everything is being done FOR you, not being done TO you.
  • There are two sides of the same coin. You just have to choose what perspective you want to hold on to.
  • You can have all the systems and structures, and everything planned out, but at the end of the day, life happens. It is how you are adapting and leveraging your strengths that will help you move forward versus undoing you and shorting you out.
  • Most things are easily learned. You just have to do the work.
  • Identify the things that you need to support yourself with to help you stay in that place of action. Remember, the person who puts his left foot in front his right foot will get to the finish line faster than the person who decides to sit on the side of the road.
  • Mindset includes having a community. 
  • Be strategic as to how you are spending your time. Understand where you behave in a way that you intentionally sabotage yourself. 
  • You’re the only reason why you’re not more successful. You can’t blame anybody else because success is absolutely within your control. 
  • Don’t just look outwardly when something goes wrong, but also look at how you contributed to it. You may not be the full owner of what went wrong but something you did or didn’t do contributed to those results. It’s about looking at things that are within your control and figuring out how you can enable others to have that level of ownership. It is when you can own those things and see the shadows of your influence that you can start feeling more in control of yourself, your space and your life.
  • Take the time to identify your own recipes for success and document them. 
  • Every entrepreneur should think like a CEO. You are not a founder or business owner. You are a CEO and you are responsible for driving change, implementing the vision, and inspiring your team to help support you in doing that. Think about what you are doing not only to enable yourself to succeed but also to enable future team members to be successful as well. 
  • Start documenting how you do what you do and how do you make it repeatable.
  • You can think and do everything intuitively but if you want to scale your processes and your business, you have to create a mechanism for other people to be successful as well.
  • Building systems and processes requires looking beyond the written words and identifying the experiences that a person needs to have in order to be successful in that role. 
  • Question your assumptions. It’s not just about documenting what you are doing but also asking questions as to how something can be done better and more efficiently.
  • Consistency is key. Look back at your systems and process documents at a minimum of once per quarter to identify what has changed and how you can improve them.
  • You start to make more intellectual business decisions versus emotional ones when you are empowered by knowing that someone at any given time can step into that role because you have everything to support them. 
  • Having systems and processes in place allows you to focus on your brilliance as the CEO.
  • Systems and processes help create boundaries. They give you better insights into effective operations. They support hierarchy that does need to be established to understand who is responsible for what. 
  • If someone’s not doing what they’re supposed to it’s because there is a need that is not being met. Empower your employees by asking them what they need to be successful. Understand what their strengths and weaknesses are to make sure that you are setting them up for success and not for failure by asking them to do things they are innately not capable of doing.
  • Clearly define what kind of business you want to run. Understand how you show up in your power and how each person in your team does as well.
  • Stop tolerating things way longer than they should be. It stalls out your revenue and your capability to grow as an individual and as a business.
  • Focus on your strengths and hire for your weaknesses. It doesn’t mean that you don’t have an understanding of those areas. You are doing it so that you can understand how things work well together. Once you have that understanding, you can start delegating because you now understand the value of the work that a person is bringing to the table and the value that they have to you.
  • Understand and be clear on what you are willing to invest and not invest into. Is it something that you still want to do and put the time into or is time more valuable to you that it is better to delegate it off to someone else?
  • Understand where your strengths are. Identify the things that may be you are not so good at but can improve on and the ones that you really have to let go of. Leaning into that is what opens up a lot of opportunities because it helps you stand out in terms of what your zone of brilliance is.
  • You’ll never understand who you are trying to support and how you are trying to make impact in the world, if you don’t understand who you are and how you show up. 
  • You may have a great WHY, but if you’re not working on reinforcing and reinvigorating it, your passion will die off because there is a disconnect from your own energy source.
  • Get connected by being disconnected. Slow down to speed up. Walk away to make more progress. You won’t see how far off course you can get unless you consistently take those moments to step away.
  • Take a break every quarter or weekend. Walk away from your business to see how are you on track and if you’ve made more progress than you anticipated. Look at where the areas of opportunities are, which are the ones you will take on and the ones you will engage someone else with.
  • You’re putting a lot of distance between you and success if you are not disconnecting to reconnect. 
  • There is no such thing as independent success. You can’t do it on your own and be self-sufficient. You are going to need help. You are going to have to ask for help and you will have to be willing to receive it.
  • Look at others who have done it before. Take a moment to analyse how they are doing it. 
  • Failure doesn’t always have to be painful. You are going to fail but it can be fun in the process. How you enjoy the moment even in the worst aspects of things is the light that will shine when you are in a dark place again. Failure is evidence that you will succeed.
  • You have the capacity to build a team, to be the CEO, to drive marketing and sales, and do all other things. All of those are just skillsets. None of those is complicated. They’re all foundational. 
  • Your job as a business owner is to create relationships. It is to value relationships versus transactions. 
  • Stop using people for a one-off experience. Keep in touch with them and see how you can be of value to them. The most successful people in the world have a black book of connections of people that they have stayed in touch with and have built relationships with; people they have deemed worthy of their time to associate with and be part of their lives because together we can do more than if we are trying to do things independently all the time.
  • Instead of trying to force yourself on someone else, try entering their space. Qualify people before engaging them into a conversation.
  • You can’t force people into a decision. You have to create an opportunity to get them into a place to making that decision. That’s what good marketers and salespeople do.
  • 3% of people are ready to buy in any given time. 7% of people need a bit more information before they buy from you. 60% of people need a even more and just need to be nurtured. 30% of people are never going to buy from you.
  • There are people that will never buy from you but there may be something about you that they like. You may not be the right person for them but you can be the conduit that will get them to the person they need. They are going to remember that experience with you and that is how you create real impact, because when someone comes across their path they may be able to refer you even if you they may not have worked with you. That is how you can keep all the doors of opportunity open instead of shutting them down before they even have a chance to have someone knock on them.
  • You are someone’s after. How you show up in the world demonstrates the feasibility and ability for that person to do the same for themselves. 
  • Don’t just celebrate your own successes. Celebrate your clients’ successes as well. No one cares what you did for yourself. If your clients are consistently creating results, that is a testament to your ability and process to support other people and achieving it for themselves.
Your job as a business owner is to create relationships. It is to value relationships versus transactions. Cat Stancik, The LEAD Boss on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Cat’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. #1 thing to be more innovative – Lean into your strengths. Really understand how you can add value in the world.
  2. Best thing for new ideas – Talking to people, sharing ideas and conversations on a heart to heart basis.
  3. Favourite tool for innovation – Internet, Google
  4. Keep project/client on track –  KPIs. Measure things that produce ROI. Understand what it is that you are measuring against.
  5. Differentiate – Be yourself. People buy from people. Lead your marketing with your values, with who you are, and how you show up in the world. 

To Be a Leader

No one really cares about how fast you are going. No one cares if you fell on your face. What people are watching is whether you are continuing. They are looking for that consistency. Consistency is the ultimate risk-reversal in business. How you show up for yourself demonstrates how you will show up for your clients. And when you show you up consistently, you are showing them that they are going to have that same experience with you as well as the results you are promising. 

Reach Out

You can reach out and thank Cat through her website.

Links

Connect, Converse, and Close! Get instant access to the LEAD Boss Jump Start Training Series and start generating more leads, more sales, and more freedom! 

Cool Things About Cat

  • She’s the bestselling author of “7 Principles for a More Productive and Fulfilling Life”.
  • She’s a self-proclaimed “Education Junkie”. 
  • She’s certified by The Coaches Training Institute, Project Management Institute, and Leadership Circle Profile 360 Assessment, as well as a long-time member of the International Coaching Federations, where she holds her ACC.
You are someone's after. How you show up in the world demonstrates the feasibility and ability for that person to do the same for themselves. Cat Stancik, The LEAD Boss on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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