Mobile Websites Are No Longer Optional

Mobile Websites Are No Longer Optional

Jürgen Strauss, Innovabiz

By: Jürgen Strauss


The mobile web will soon be the dominant choice in internet usage, overtaking web browsing on PCs
and laptops by next year.  Given the clear supremacy and growth of mobile web browsing, it’s shocking
to learn that 70% of businesses don’t have a mobile website.

Standard websites designed to be viewed on laptop and PC screens are incompatible for the smaller
screens of iPhones, Androids and other mobile web devices.  Even if your non-mobile website can be
seen on a mobile device, that doesn’t mean it’s functional on a mobile device. Only 1% of standard
websites will render on a mobile device.

Your standard website may feature high-resolution graphics, flash video and lots of interesting content.
The very things that make your standard site so interesting are what will make it unusable as a mobile
website.  Most smart phones can’t play Flash programs, hi-res photos take too long to load and the
volume of content will make the site slow to load and navigate.

Instead, you need to focus on the most critical information about your small business that a mobile web
surfer needs.  At a minimum, they need to know where you are, what you do, how to contact you and
your hours of operation.  For a mobile website, less is so much, much more!

Many of the best mobile websites launch with an opening screen that has just a few options that are
large clickable buttons to easily navigate the user to the information they need including:

  • How to Find Us – clicking this can take your potential customer to a page where they can see your address, click for directions or click to activate their smart phone’s GPS function to automatically navigate to your establishment
  • When We’re Open – clicking this can take your potential customer to a page that simply lists your daily hours of operation – if there are holidays upcoming, you should also indicate whether you are open on the holiday as well as any days your hours will deviate from the standard
  • How to Reach Us – clicking this can take your potential customer to a page where they can click-to-call your business number, click to send an email to you or click to send a text to you – just be sure that whichever option they choose is monitored so you can communicate on the spot
  • What We Offer – clicking this can take your potential customer to a page that very briefly summarizes what you do, what you sell, what services you offers, etc.
  • Special Deals – clicking this can take your potential customer to a page that offers them an incentive in the form of a discount or freebie to sign up for your mobile texting list – this captures them on the spot and allows you to reach out to them again to encourage a transaction with your small business

Two other options to consider when prepping your small business website are social media links and
an option to link to your full website.  Consumers are very engaged in social media and if you have a

presence on Four Square, Facebook, Twitter or other media sites, you should include links to your pages
so they can follow you if they like.  Another option that many mobile sites don’t offer, but that may be
desired is a link to your full website in case they want to browse all of your content.

No matter what, a mobile website, even a poorly executed one, is better than no mobile website at
all.   But it’s easier than you can imagine to set up a mobile website for your small business in just a few
hours to get found on the mobile web and drive business to your establishment.

Image Source: Best Tech Solutions

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.


  1. Sebastian on May 2, 2013 at 16:52

    When someone writes an piece of writing he/she keeps the idea of a user in his/her mind that how a user can be aware of it. Therefore that’s why this piece of writing is amazing. Thanks!

  2. JUS on May 2, 2013 at 22:56

    Thank you for your feedback, glad that you found the information of use.

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