Gone are the days when the purpose of many business websites was to act as a brochure of your trade or company. Although the web content is still most important, it can only be beneficial when it attracts leads, provides value and prompts action. To be able to generate income from your website, you should be able to gather quality leads – that task can be fulfilled only when you have sufficient visitors to the site. Find out how to make your website a lead-generating magnet by reading this:
By: Brian Casel
So you’ve taken the plunge and have gone into business for yourself. Way to go!
Now the real fun begins. Your primary objective in the early days and beyond is to grow your client-base. The only way to do that is to develop and nurture a steady stream of leads. That is, people who could potentially become paying clients. http://freelanceswitch.com/industry-tips/design-to-attract-leads/
Designing an SEO-friendly website is one key to generating quality or organic traffic. Adding “calls to action” on your site, incorporating your website with your regular newsletter and paying attention to details on what your market needs by adding relevant web materials are all crucial in generating leads. On top of that, keeping in touch with customers and displaying their testimonials can also help in increasing your market base. Start re-designing your website now and take advantage of the opportunities your efficient online business platform can provide you.
Insights by: Jurgen Strauss