Video Content is an Asset

Video Content is an Asset

The compilation of marketing trends for 2014 by CMA is not a shocking revelation – rather, this is a mere confirmation that video marketing is much preferred by viewers thus increasing the traffic and return of investment for those who have them in their websites.  Read this in full to see what else you can do to improve your contents:

Experts outline key content marketing trends for 2014

By: theguardian

It’s that time of year when everyone starts future-gazing to 2014, so the Content Marketing Association have compiled the wisdom of six digital content marketing gurus and by asking them what they think will be key to good content marketing against the backdrop of continued technology changes next year. Converged media, discoverability and story-first are just some of their predictions.

No other marketing strategy can narrate a story in a visually entertaining way better than video marketing.  It is also a bonus knowing that this campaign will not cost you much money. Since engagement is the key to effective marketing efforts, adding videos to your site especially on the landing page or home page can be very beneficial for you. Don’t delay because you can gain in an instant.

Insights by: Jurgen Strauss

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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