Strategic Video Marketing Tips

Videos can be created mainly to tell as story but for many purposes. There are advertising, entertaining, instructional and informative videos. Video Marketing can generate more followers if it is geared towards customer service rather than hard selling. Follow these guidelines when creating videos to make them effective for your purpose:

4 Ways to Use Video in Your Marketing Strategy

By: Shannon Good

I’ve been reading a lot about video lately. More and more, video is asserting itself as a critical component in forward-thinking digital marketing strategies, and with good reason. Did you know that video will account for two-thirds of the world’s mobile data traffic by 2016? Or that users spend 88% more time on websites that feature videoshttp://savvypanda.com/blog/beginner-level/video-in-marketing-strategy.html

An interesting, unique, useful and engaging video is enough in gaining the patronage of an individual. Use this to generate customers by sharing your knowledge  and offering solutions to their problems. This is an efficient form of customer service and not direct selling – but in the process, you will instill trust and loyalty among your target group. It’s time to take the plunge and install that video in your website!

Insights by: Jurgen Strauss

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Jürgen

Jürgen is the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook and Google+ Pages.

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