Videos can be created mainly to tell as story but for many purposes. There are advertising, entertaining, instructional and informative videos. Video Marketing can generate more followers if it is geared towards customer service rather than hard selling. Follow these guidelines when creating videos to make them effective for your purpose:
By: Shannon Good
I’ve been reading a lot about video lately. More and more, video is asserting itself as a critical component in forward-thinking digital marketing strategies, and with good reason. Did you know that video will account for two-thirds of the world’s mobile data traffic by 2016? Or that users spend 88% more time on websites that feature videos? http://savvypanda.com/blog/beginner-level/video-in-marketing-strategy.html
An interesting, unique, useful and engaging video is enough in gaining the patronage of an individual. Use this to generate customers by sharing your knowledge and offering solutions to their problems. This is an efficient form of customer service and not direct selling – but in the process, you will instill trust and loyalty among your target group. It’s time to take the plunge and install that video in your website!
Insights by: Jurgen Strauss