Podcasting for Profit

An Online Workshop - Running a Successful Podcast

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Podcasting is an excellent way to promote your business, connect with influencers,
and establish yourself as an expert in your field. It is also great fun!

Workshop Modules Overview

Includes all Worksheets, Templates, Videos, Checklists and Examples, as well as membership to a Private Facebook Group.

Preparation and Planning

  • Pillars
  • Your Audience
  • Culture and Character
  • Branding

Episode Structure

  • Type of Podcast
  • Content
  • Hosts
  • Guests
  • Scripts

Recording Basics

  • Simple Recording Tools and Techniqes
  • Simple Editing Tools and Techniques

Sourcing and Inviting Guests

  • Building Relationships
  • Research
  • Establishing Rapport
  • Follow Up

Successful Launch

  • Launch Checklist
  • Promotion
  • Growing Your Audience

Profiting From Your Podcast

  • Sponsorships
  • Affiliates
  • Business Opportunities

Most people are interested in on-demand stuff;
Podcasts are essentially Audio Netflix

Jordan Harbinger

What our Podcast Audience and Guests Say

  • Smart, relevant and experienced - Jürgen knows his way around business, asks the right questions and knows where business owners need to focus most. Such a pleasure getting to know him and his show.

    Stephanie Hayes Avatar Stephanie Hayes

    Jurgen and his team at Innovabiz are awesome! As a colleague in the industry I enjoy bouncing ideas around with him to help validate my thinking. I couldn't recommend him enough - work with him and you'll see what I mean.

    David Jenyns Avatar David Jenyns

    I was delighted to have a conversation with Jurgen Strauss, Innovabiz discussing the importance of and need to align ones values prior to goal setting and strategy building and implementation. Jurgen, as a gifted facilitator and teacher has you sharing your experiences and expertise for others to hear, yet at the same time you are learning more about your own role in the overall process. Thank you Jurgen.

    Carol Metz Murray Avatar Carol Metz Murray

    Jurgen is a fabulous podcast host bringing out what's most interesting and practical for listeners to get the best experience from each guest.

    Linda Ugelow Avatar Linda Ugelow
  • Jurgen is a great interviewer making his guest comfortable and digging into point that would be of most benefit to his audience instead of using a script of questions. The whole experience has been one that I will not soon forget. Thank you Jurgen

    Joe da Silva Avatar Joe da Silva

    What a delight being interviewed by Jurgen Strauss! I found him to be thoroughly prepared in his research and understanding of my business, talents, passions and purpose, asking questions that allowed me to share who I am authentically with his audience. He was compassionate, supportive and encouraging in his responses to my answers, always allowing me the time needed to fully express myself. The preparation before and follow-up after the interview were added bonuses to the experience. I give Jurgen and the Innovabuzz Podcast series 5 stars. Thank you Jurgen for the work you do to uplift and energize coaches and business professionals everywhere.

    Ali Skylar Avatar Ali Skylar

    Jurgen was a pleasure to work with! Accessible, patient and smart. Thank you for a wonderful experience.

    Gigi Rosenberg Avatar Gigi Rosenberg

    Jürgen is a smart and lovely chap. He uses his ears more than his mouth. And his passion for learning and sharing knowledge is admirable.

    Dave Birss Avatar Dave Birss
  • Had a great conversation with Jurgen on his podcast and am really inspired by all the work he's doing to help small business owners!

    Paula Rizzo Avatar Paula Rizzo

    They certainly are innovative! No problem too big or unsolvable! Love working with these guys. Very inspirational! I recently attended one of their short courses on creating your own Website as a lead generation platform. The information and expertise imparted completely changed my thinking on how I thought I wanted my website presented. Innovabiz were super supportive and readily available with advice and help before, during and after the fabulous course. Cant recommend them highly enough! Money well spent!

    Angela McDonald Avatar Angela McDonald

    Jurgen's Podcast is informative and entertaining. Further, his passion for business, combined with his interest in life and learning makes him a great interviewer - I truly enjoyed being involved.

    Daniel Davis Avatar Daniel Davis

    This morning I had the pleasure of listening to Jűrgen Strauss speak his brilliant words of wisdom. He made the material thought-provoking and the idea of implementing his advice to strengthen my online reputation is exciting. I'll always watch out for "wheel worms" where ever I dine now! Thank you. ?

    Nicole Penning Avatar Nicole Penning
  • Jürgen runs an incredible rich and useful podcast on innovation in business. I love how his approach focuses on conversation with his guests and going deep on the topics that arise. Highly recommended!

    Tamsen Webster Avatar Tamsen Webster

    Loved my chat with Jurgen -- he knows his stuff when it comes to marketing services! Can't wait to spread it around.

    Ilise Benun Avatar Ilise Benun

    This was so much fun, you made it so easy! What a great experience!

    Robyn Bennett Avatar Robyn Bennett

    Had a terrific interview from Jurgen. A thoughtful and listening presenter who really cares about getting the most out of your for his listeners. I also liked the shorter innovation questions at the end:)

    Simon Lamey The Big Apricot Marketing Avatar Simon Lamey The Big Apricot Marketing
  • Great podcast, Jurgen is a wonderful host. We had an awesome conversation that flowed so easily. It was an honour to be a guest on the show!

    Sheila Sutherland Avatar Sheila Sutherland

    Jurgen is a thoughtful and insightful interviewer and business thinker. Well worth following!

    Steve August Avatar Steve August

What our Podcast Audience and Guests Say

  • They certainly are innovative! No problem too big or unsolvable! Love working with these guys. Very inspirational! I recently attended one of their short courses on creating your own Website as a lead generation platform. The information and expertise imparted completely changed my thinking on how I thought I wanted my website presented. Innovabiz were super supportive and readily available with advice and help before, during and after the fabulous course. Cant recommend them highly enough! Money well spent!

    Angela McDonald Avatar Angela McDonald

    Loved my chat with Jurgen -- he knows his stuff when it comes to marketing services! Can't wait to spread it around.

    Ilise Benun Avatar Ilise Benun
  • What a delight being interviewed by Jurgen Strauss! I found him to be thoroughly prepared in his research and understanding of my business, talents, passions and purpose, asking questions that allowed me to share who I am authentically with his audience. He was compassionate, supportive and encouraging in his responses to my answers, always allowing me the time needed to fully express myself. The preparation before and follow-up after the interview were added bonuses to the experience. I give Jurgen and the Innovabuzz Podcast series 5 stars. Thank you Jurgen for the work you do to uplift and energize coaches and business professionals everywhere.

    Ali Skylar Avatar Ali Skylar

    Great podcast, Jurgen is a wonderful host. We had an awesome conversation that flowed so easily. It was an honour to be a guest on the show!

    Sheila Sutherland Avatar Sheila Sutherland
  • Jürgen runs an incredible rich and useful podcast on innovation in business. I love how his approach focuses on conversation with his guests and going deep on the topics that arise. Highly recommended!

    Tamsen Webster Avatar Tamsen Webster

    I was delighted to have a conversation with Jurgen Strauss, Innovabiz discussing the importance of and need to align ones values prior to goal setting and strategy building and implementation. Jurgen, as a gifted facilitator and teacher has you sharing your experiences and expertise for others to hear, yet at the same time you are learning more about your own role in the overall process. Thank you Jurgen.

    Carol Metz Murray Avatar Carol Metz Murray
  • Jurgen and his team at Innovabiz are awesome! As a colleague in the industry I enjoy bouncing ideas around with him to help validate my thinking. I couldn't recommend him enough - work with him and you'll see what I mean.

    David Jenyns Avatar David Jenyns

    Jurgen is a great interviewer making his guest comfortable and digging into point that would be of most benefit to his audience instead of using a script of questions. The whole experience has been one that I will not soon forget. Thank you Jurgen

    Joe da Silva Avatar Joe da Silva
  • Smart, relevant and experienced - Jürgen knows his way around business, asks the right questions and knows where business owners need to focus most. Such a pleasure getting to know him and his show.

    Stephanie Hayes Avatar Stephanie Hayes

    Jurgen was a pleasure to work with! Accessible, patient and smart. Thank you for a wonderful experience.

    Gigi Rosenberg Avatar Gigi Rosenberg

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