An Online Workshop full of all the Resources You Need
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Getting Really, Really Clear About Your Ideal Client Transforms Everything!
Workshop Modules Overview
Includes all Worksheets, Templates, Videos, Checklists and Examples, as well as membership to a Private Facebook Group.
Characteristics of Your Ideal Client
Demographics - what's really important
Building a long term relationship
Decision criteria - are they or are they not our ideal client
Behaviours of Your Ideal Client
What they love to do
What they spend money on and why
Their rituals, hobbies and routines
Your Ideal Client's Values and Beliefs
What motivates them and keeps them going
What inspires them, their mentors, their influencers
Identifying their ideal client
Your Ideal Client's Preferred Communication Method and Style
How to determine their communication styles
Matching your communication style to understand your ideal client
Finding out their decision making strategy
Your Ideal Client's Challenges, Wants and Needs
Identifying their fears, frustrations and pain points
Getting to their REAL core needs
Painting a picture of their ideal situation
Putting Together a Deep Understanding of Your Ideal Client
Comprehensive Ideal Client Profile and Character
Ideal Client Empathy Map
Your Message to Your Ideal Client
Find the smallest audience you can live with and delight them, focus on them and obsess over them. The result will be something amazing – you are going to get bigger, you’re going to have more impact.
