Content Production Service

• Regular blog posting and social media posting, with both original and curated information
• Various targeted calls to action in blogs and other pages, getting phone contact leading to meetings for qualified leads; map out the contact follow up flow
• Traffic generation and review system through Google My Business page optimisation

Building an audience of qualified leads using content is flexible, repeatable, scalable and allows you to build a relationship with your customers by sharing your knowledge.

Here’s the plan:

THE CONTENT SCHEDULE:

This sets the tone for everything else we need to do. If you post any less than once a week, you can of course create better quality content, but without the frequency, it’s hard to get off the ground. We recommend to start with one original article to your blog each week.

There are many reasons:

• 52 chances for Google to pick your articles up in your first year alone.
• More social media exposure.
• More variety in your articles.
• You can go deeper into subjects which solve specific problems and are therefore easier to rank for.

CONTENT IDEAS:

You might be thinking there’s no way you could come up with that many ideas but don’t worry. We have a process we take you through which should give us about 150-200 ideas to explore. You can choose the best 52 from there.

This is the same kind of process ghostwriters will take their clients through when writing their books.

GIVING YOUR AUDIENCE WHAT THEY WANT:

It’s not just about pumping out articles you want to write though, this is about matching what your potential audience wants with what you can give them. Too many people try to do one or the other rather than doing both.

WE DO THE WRITING, YOU JUST UNLOAD YOUR KNOWLEDGE:

You don’t need to write anything, all you need to do is spend 1 hour each month with us and we will extract everything we need to produce 4 quality posts. We will send each one to you for review well in advance.

All graphics, photos and assets will be created by us. All you need to do time wise is budget that 1 hour phone call / meeting and the rest is on us.

Each article will be written in an easy to read manner, optimised for both SEO and for conversion.

Of course, if you have written material already prepared, we will work with that too.

PROMOTION:

Using your existing email list and social following as well as other means, such as Google My Business, and LinkedIn.

CALLS TO ACTION:

We'll setup calls to action on each blog and article, that lead to a specific action designed to generate qualified leads.