Posts Tagged ‘Innovation’

InnovaBuzz Episode #82 – The Power of Focus

The Power of Focus

Lens image by Petar Milošević (Own work) [CC BY-SA 4.0] The Power of Focus In this episode, Jürgen discusses the power of focus and how a much narrower focus in your business can deliver exceptional results. People are often reluctant to really focus very narrow, because of the fear that they might miss opportunities outside…

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InnovaBuzz Episode #81 – Angela McDonald – The Business Room

Angela McDonald - The Business Room

Angela McDonald – The Business Room In this episode, my guest is Angela McDonald, Business Improvement Strategist at The Business Room. The Business Room helps daily operations run smoothly by creating systems and processes, that will result to an increase in productivity and a consistency in business. Listen to the podcast to get the scoop.…

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InnovaBuzz Episode #80 – Vincent Van Gogh and Marketing

Vincent Van Gogh and Marketing

Vincent Van Gogh and Marketing In this episode of the InnovaBuzz Podcast, Jürgen reflects on a visit to the Van Gogh Seasons exhibition and how Vincent Van Gogh and Marketing are related. Listen to the podcast to find out what Van Gogh can teach us about marketing. Artworks and Portrait in header image all by Vincent…

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InnovaBuzz Episode #79 – Kristi Faulkner from Womenkind

Kristi Faulkner - Womenkind

Kristi Faulkner – Womenkind In this episode, my guest is Kristi Faulkner of Womenkind, a marketing communications company focused on branding and marketing to a women’s audience.  Kristi is a very insightful person, very passionate about bringing empathy to advertising and marketing and removing stereotyping from that. This was a really fascinating interview where we…

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InnovaBuzz Episode #76 – Lolly Daskal, Lead from Within

Lolly Daskal, The Leadership Gap

Lolly Daskal – The Leadership Gap In this episode, my guest is Lolly Daskal, founder and CEO of Lead from Within, a leadership coaching consultancy. Lolly is a prolific author, who publishes regular contributions in The HBR, The Huffington Post, Inc and Medium among others. The Huffington Post called Lolly, “One of the Most Inspiring…

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InnovaBuzz Episode #75 – Ideal Audience and Community

Ideal Audience and Community

Your Ideal Audience and Community In today’s podcast, Jürgen talks about who the ideal audience is for your message – who is it that you can benefit the most?  He shares the beginning of his journey in the Marketing Seminar Community of Seth Godin and learnings around focusing on who you serve, from that seminar.…

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InnovaBuzz Episode #74 – Information Marketing is Education

Information Marketing is Education

Information Marketing is Education Information marketing is education – in this episode of the InnovaBuzz podcast, Jürgen talks about using education on your blog to do information marketing.  Interestingly, this is a similar model that Seth Godin refers to as modern marketing, based on empathy, humility, innovation and effectiveness. Listen to the podcast to find…

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