Posts Tagged ‘Information Marketing’

InnovaBuzz Episode #82 – The Power of Focus

The Power of Focus

Lens image by Petar Milošević (Own work) [CC BY-SA 4.0] The Power of Focus In this episode, Jürgen discusses the power of focus and how a much narrower focus in your business can deliver exceptional results. People are often reluctant to really focus very narrow, because of the fear that they might miss opportunities outside…

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InnovaBuzz Episode #80 – Vincent Van Gogh and Marketing

Vincent Van Gogh and Marketing

Vincent Van Gogh and Marketing In this episode of the InnovaBuzz Podcast, Jürgen reflects on a visit to the Van Gogh Seasons exhibition and how Vincent Van Gogh and Marketing are related. Listen to the podcast to find out what Van Gogh can teach us about marketing. Artworks and Portrait in header image all by Vincent…

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InnovaBuzz Episode #75 – Ideal Audience and Community

Ideal Audience and Community

Your Ideal Audience and Community In today’s podcast, Jürgen talks about who the ideal audience is for your message – who is it that you can benefit the most?  He shares the beginning of his journey in the Marketing Seminar Community of Seth Godin and learnings around focusing on who you serve, from that seminar.…

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Building a marketing machine with website and information

Connect on Facebook Share Follow Us on Facebook Building a marketing machine with website and information Building a marketing machine with your website and online assets involves providing exceptional value through information relevant and helpful to your target audience. There are no shortcuts, it’s a case of consistency. Always be adding value, that builds an…

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InnovaBuzz Episode #74 – Information Marketing is Education

Information Marketing is Education

Information Marketing is Education Information marketing is education – in this episode of the InnovaBuzz podcast, Jürgen talks about using education on your blog to do information marketing.  Interestingly, this is a similar model that Seth Godin refers to as modern marketing, based on empathy, humility, innovation and effectiveness. Listen to the podcast to find…

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InnovaBuzz Episode #68 – Information Marketing

Information Marketing

Information Marketing – Exceptionally Valuable Information Information marketing – in this episode of the InnovaBuzz podcast, Jürgen explains that content marketing is really providing exceptionally useful information for your target audience, communicating effectively with them in a way that they find incredibly useful and without expecting anything in return.  He says that he’d really like to…

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