Andrew Yap

Is Google+ Better for Business than Facebook or Twitter?

Is Google+ Better for Business than Facebook or Twitter?

Facebook or Twitter is now becoming a part of our personal life – but is it a better medium for business? Is it even appropriate? It is interesting to read about the insights of an expert in this field. Read this to know more: Is Google+ Better for Business than Facebook or Twitter? by Alex…

Mobile Text Marketing – Tapping into Profits

Mobile Text Marketing – Tapping into Profits

By: Jürgen Strauss As an adult, you may be warming up to texting in your personal life – a domain once dominated by teens with fast fingers. Beyond sending 160-character missives to friends and family, text messaging for business is now wide open as a potential source for revenue. Text messaging is also commonly called…

Mobile Coupons That Work Like Magic

Mobile Coupons That Work Like Magic

By: Jürgen Strauss In these days of budget tightening in most households, coupons are growing more and more popular. But beyond tedious clipping of paper coupons, is a growing trend for  convenient and low-effort mobile coupons. According to research done by American Express, in 2009 mobile coupons redeemed across the US number approximately  200,000, but they estimate that…

Audi GPS

Audi and Google Maps Integration Fascinates Drivers

By: Jürgen Strauss The former Google Local popularly known as Google Maps today already powers many map-providing services through Google Maps API on top of Google’s own Google Transit and Google Ride Finder. These 3rd party features offer directions either by bike, car or foot. It has versions for public utilities or for trade routes…

Mobile Apps

Mobile Apps – Much More than Angry Birds – They’re Big Business!

By: Jürgen Strauss If you’ve got a smart phone – whether iPhone or Android – you’ve no doubt got it loaded up with apps of one kind or another. Angry Birds and other fun and free game apps are enormously popular, but you probably also have apps from businesses such as Netflix, Redbox, eBay and…

Mobile Tagging

Increase Business with Mobile Tagging – QR Codes, Snap Tags and more!

By: Jürgen Strauss Connecting the digital and physical worlds – tags are on tangible things – like products, signage, flyers, counter tops, display windows, print ads (newspapers, magazines and more.)   Scanning them connects the consumer to a relevant digital experience. Using tags allows you to measure response rates to a particular marketing effort. There are…

Mobile Marketing and Social Media

How to Combine Social Media Marketing and Mobile Marketing

By: Jürgen Strauss With people today busier than ever and on the go with smart phones in hand, your small business needs to be able to integrate the technology your customers prefer into your marketing strategy. Two of the biggest growth areas are social media and mobile marketing. Social media apps account for 30% of the…

Author Rank Concept – Answer to the Changing Google Search Algorithm

Author Rank Concept – Answer to the Changing Google Search Algorithm

By: Jürgen Strauss It may be very discouraging knowing that the best SEO plugin you’ve installed in your site might not work anymore, due to Google’s intention of clearing out their rankings of low quality content being produced by spinning machines and other dubious practices. The aim of this internet giant is to rank pages according…

Hard Facts about Mobile Marketing for Small Business

Hard Facts about Mobile Marketing for Small Business

By: Jürgen Strauss If you’re still not sure that mobile marketing is right for your small business, take a look at these results from several recent studies on small business mobile marketing to see why if you don’t already have a mobile marketing strategy in play, you’re significantly behind the times. Consider these findings and comments…