Alisdair McGill

Article Marketing Still Holds Great Value in Google Page Ranking

Article Marketing Still Holds Great Value in Google Page Ranking

Just last year before Google’s change of algorithm to reputation management, online marketers thought that article marketing’s importance has already been ruined by spammers.  However, it has been proven that quality articles posted in relevant sites are more likely to be found by search engines due to the proper usage of keywords.  The nature of…

When Does Video Storytelling Work?

When Does Video Storytelling Work?

It is a fact that websites with a relevant video installed in their landing pages are more effective than those without.  Videos can be helpful not only in terms of generating traffic but also in captivating the attention of visitors – thus resulting to more sales.  However, is this true of all videos? Here’s an…

2013’s Best 20 Web Design Techniques

2013's Best 20 Web Design Techniques

It is interesting to note that web developing trends continue to get better as technology progresses.  These developments are are recorded through the testimonials of trusted web developers who never stop to challenge what the computing geniuses can contribute in coming up with designs that are more effective but more manageable to use. This article…

All We Need to Know About Rich Snippets

All We Need to Know About Rich Snippets

Snippets are not just there to give a summary of a searched article – but they are making search engines understand what the page is all about.  The good thing is, these snippets can be turned into rich snippets – these are lines that respond to specific queries when searched online. Discover how to make…

Can a Responsive Website Increase Conversion?

Can a Responsive Website Increase Conversion?

We already know that the number of mobile users is on the rise on top of the traditional computing public. It’s not enough to just design our websites to match the compatibility of desktops, laptops and the mobile gadgets currently dominating the market today. Models of mobile equipment are also expanding or changing rapidly and…

What Is A Landing Page And How Is It Used?

What Is A Landing Page And How Is It Used?

Most business owners are already content with their online exposure with the home page as the main entry to their website. Little do they know that they can generate more customers if they have landing pages that cater to the specific requirement of their target market. This is a good article on the importance of…

Do Fat Websites Cost you or your visitors Money?

Do Fat Websites Cost you or your visitors Money?

When developing a mobile website, it’s important to focus on readability, useability and speed. Because mobile sites will generally be accessed via the devices mobile data plan, large downloads can be expensive and lead to very unhappy visitors to your website. So the size of a mobile website is critical. A recent report in the…

How to Use Images in Blog Posts to Increase Engagement

How to Use Images in Blog Posts to Increase Engagement

Some bloggers are too engaged with their text contents that they often neglect adding images to their articles. This will be a big disadvantage to the progress of your site in terms of traffic. Many people are drawn visually that’s why website publishers would always choose quality photos to enhance their sites. If you are…

Using Location-Based Web Services to Amplify Your Mobile Marketing

Using Location-Based Web Services to Amplify Your Mobile Marketing

By: Jürgen Strauss Today, 97% of consumers use the web to search for local businesses – many of these on their mobile devices while they are on the move. If your business doesn’t have a profile or page on the most common location portals, you are leaving money on the table for your competitors. Even…