Alisdair McGill

What Is A Landing Page And How Is It Used?

What Is A Landing Page And How Is It Used?

Most business owners are already content with their online exposure with the home page as the main entry to their website. Little do they know that they can generate more customers if they have landing pages that cater to the specific requirement of their target market. This is a good article on the importance of…

Do Fat Websites Cost you or your visitors Money?

Do Fat Websites Cost you or your visitors Money?

When developing a mobile website, it’s important to focus on readability, useability and speed. Because mobile sites will generally be accessed via the devices mobile data plan, large downloads can be expensive and lead to very unhappy visitors to your website. So the size of a mobile website is critical. A recent report in the…

How to Use Images in Blog Posts to Increase Engagement

How to Use Images in Blog Posts to Increase Engagement

Some bloggers are too engaged with their text contents that they often neglect adding images to their articles. This will be a big disadvantage to the progress of your site in terms of traffic. Many people are drawn visually that’s why website publishers would always choose quality photos to enhance their sites. If you are…

Using Location-Based Web Services to Amplify Your Mobile Marketing

Using Location-Based Web Services to Amplify Your Mobile Marketing

By: Jürgen Strauss Today, 97% of consumers use the web to search for local businesses – many of these on their mobile devices while they are on the move. If your business doesn’t have a profile or page on the most common location portals, you are leaving money on the table for your competitors. Even…

Understanding the Search Queries Terminologies and their Purpose

Understanding the Search Queries Terminologies and their Purpose

By: Jürgen Strauss This video and the information below by Maile Ohye explains not only how Google Search works but also how to make use of each process to simply let search engines find your site and increase traffic by doing so.  Watch and take notes if you want.   It’s invaluable coming from Google’s…

The Power of Mobile Marketing!

Protected: The Power of Mobile Marketing!

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The Mobile Coupon Boom – In or Out?

The Mobile Coupon Boom – In or Out?

By: Jürgen Strauss In 2010, just 13% of mobile smart phone users were using mobile coupons – totaling around 7.2 million Americans. By 2011, this more than doubled to over 15 million smart phone owners redeeming mobile coupons. Growth projections indicate this number should reach 26 million by the end of 2012 and 34 million by 2013. Mobile…

The Importance of Mobile Websites

The Importance of Mobile Websites

By: Jürgen Strauss Between 2009 and 2011, mobile web browsing grew by 1000%. It went from less than 1% to a 7% market share in less than two years. A recent study in March 2012 by Opera (a web browsing company) showed that 43% of respondents say that mobile web is their primary means of…

Tapping Into Trends in Location-Based Mobile Marketing

Tapping Into Trends in Location-Based Mobile Marketing

By: Jürgen Strauss No matter what type of device they use, more and more consumers are browsing the web on the go for places of business near them. Not only do consumers use their smart phones to find businesses, they actually use them while shopping, dining and spending. A recent study showed that 34% of…