A Brand You Way

Anthony Sarandrea

Anthony Sarandrea, Attracting Customers Online – InnovaBuzz 281

In this episode, Anthony Sarandrea talks about attracting customers online, hiring for character over skill set, and finding perspective and gratitude from philanthropic work.

Kevin Perlmutter

Kevin Perlmutter, The Science of Emotion and a Desirable Brand – InnovaBuzz 280

In our discussion, Kevin and I talked about: Emotionally connecting with your customers and how to use that emotional connection to uncover unmet and often unconscious needs; Customer Experience Orchestration; Finding out what makes you desirable as a brand.

J Scott Christianson

J Scott Christianson, Artificial Intelligence and Human Interactions – InnovaBuzz 279

J Scott Christianson, The Free-Range Technologist In this episode, I’m really excited to have as my guest, J Scott Christianson,an assistant teaching professor of management at the Trulaske College of Business, where his interests are focused on the impact of technology on society and human well-being. Prior to joining the college, Scott was a business owner…

Chris Jankulovski

Chris Jankulovski, Having a Successful and Purposeful Life – InnovaBuzz 278

Chris Jankulovski, Remote Staff In this episode, I’m really excited to have as my guest, Chris Jankulovski, Founder of Remote Staff™. Established in 2007 after a visit to the Philippines, Remote Staff™ provides offshore recruiting solutions to a variety of SME’s and has expanded to a team of 70 in-house staff. The company has placed 8000+…

Kim Argetsinger

Kim Argetsinger, Relationship Marketing and Heart-Centered Selling – InnovaBuzz 277

Kim Argetsinger, Mindset Coach and Business Mentor In this episode, I’m really excited to have as my guest, Kim Argetsinger, a mindset coach and business mentor who helps heart-centred, passion-driven entrepreneurs, creatives and coaches build, grow and scale a business that they are wildly in love with and also is financially sustainable.  Kim’s graduated from University…

David Shriner-Cahn

David Shriner-Cahn, Scale Your Business for Long-Term Success – InnovaBuzz 276

David Shriner-Cahn, Smashing the Plateau In this episode, I’m really excited to have as my guest, David Shriner-Cahn of Smashing the Plateau, where he works with entrepreneurs to help them build consistent, stable, recurring revenue, with the service they provide. David was an early adopter of podcasting, launching the Smashing the Plateau podcast in 2014 and…

Jason Van Orden

Jason Van Orden, Turn Your Expertise Into a Digital Platform That Inspires Your Audience – InnovaBuzz 275

Jason Van Orden, Marketing Strategist for Expert Influencers In this episode, I’m really excited to have as my guest, Jason Van Orden who works with thought leaders to turn their expertise into a digital platform that inspires their audience. He helps them package their wisdom and market it to the people who need it. Jason is…

Justin Blackman

Justin Blackman, Brand Ventriloquy: Write Like You Talk – InnovaBuzz 274

Justin Blackman, Pretty Fly Copy In this episode, I’m really excited to have as my guest, Justin Blackman of Pretty Fly Copywriting. Justin specializes in analyzing and documenting brand voice. He uses a “Brand Ventriloquist Framework” to break down a person’s writing style so others can emulate it. Writers can use it to sound like…

Murray Streets

Murray Streets, Make Your Advertising Message Stand Out – InnovaBuzz 273

Murray Streets, BC&F Dentsu In this episode, I’m really excited to have as my guest, Murray Streets, Managing Director of digital marketing agency BC&F Dentsu. As an agency leader, Murray is committed to promoting the creation of an ‘always learning’ culture to enable the teams he leads to do their most effective work for clients.…