Building a Social Media Team without the Overhead

Building a Social Media Team without the Overhead

Promoting via social media is a time consuming activity but needs to be consistent on a regular basis to get the result that you aim for.  This article explains the necessity of building up a social media team with well defined responsibilities:

How to Build and Use a Social Media Team in 2014

By: Hassan Bawab

By now, most businesses have some type of social media presence. For many businesses, however, especially small and medium-sized businesses, social media is still treated as an afterthought. As a result, too many businesses are still posting to social media channels in a hit-or-miss, nearly random fashion; they don’t track their results, they don’t analyze their content to see how it could be improved, and oftentimes, they don’t even know which channels are right for them and which aren’t.

The team leader should be the business owner working closely with the writer and technical person – since these are the positions that can’t be replaced by technology.  You never have to worry about data analysis and lengthy content management efforts when you have the right web developer on board.   Software can be installed to make postings automatic or user-friendly enough to make your job easier on a regular basis!

Insights by: Jurgen Strauss

Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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