Promoting via social media is a time consuming activity but needs to be consistent on a regular basis to get the result that you aim for. This article explains the necessity of building up a social media team with well defined responsibilities:
By: Hassan Bawab
By now, most businesses have some type of social media presence. For many businesses, however, especially small and medium-sized businesses, social media is still treated as an afterthought. As a result, too many businesses are still posting to social media channels in a hit-or-miss, nearly random fashion; they don’t track their results, they don’t analyze their content to see how it could be improved, and oftentimes, they don’t even know which channels are right for them and which aren’t. http://socialmediatoday.com/hbawab/2183136/how-build-and-use-social-media-team-2014
The team leader should be the business owner working closely with the writer and technical person – since these are the positions that can’t be replaced by technology. You never have to worry about data analysis and lengthy content management efforts when you have the right web developer on board. Software can be installed to make postings automatic or user-friendly enough to make your job easier on a regular basis!