Is the U.S. Manufacturing Revival Story a Hoax?

Is the U.S. Manufacturing Revival Story a Hoax?

President Obama is hailing a U.S. manufacturing sector that recently managed to add jobs after being dormant since 1990.  Significant investments in US manufacturing capacity, such as the $4 billion Dow Chemical, $32 million Flextronics and $600 million Airbus planned investments, suggest that big corporations are seeing benefits to invest in manufacturing capacity in the US at the expense of upgrading or building new facilities in developing countries.  What’s behind this apparent “reversal of trend”?

Read the outcome of L.E.K. Consulting’s study involving decision makers from 10 manufacturing industries in the U.S.:

The Rebirth of U.S. Manufacturing: Myth or Reality?

“The media has been full of reports lately about a renaissance in U.S. manufacturing. The cheerleaders cite an array of heartening examples, including a $4 billion investment by Dow Chemical to boost its ethylene and propylene capacity on the U.S. Gulf Coast, an announcement by Flextronics of plans to create a $32 million product innovation center in Silicon Valley, and a decision by Airbus to build a $600 million assembly line in Alabama for its jetliners. These stories have prompted much talk about the “reshoring” of manufacturing jobs to the U.S. from China and elsewhere. Indeed, President Obama recently hailed “a manufacturing sector that’s adding jobs for the first time since the 1990s.”


It makes sense that going forward, the majority of commoditised products will still be manufactured in countries where labour cost is significantly lower – whereas sophisticated manufacturing that requires advanced skills and facilities such as 3-D printing be moved closer to the experts, to avoid any delays the development process.

So, it seems that growth in complex industries is in the American horizon specifically in the field of defence and aerospace.

Image Source: Infographic

Insights by: Jürgen Strauss

Posted in

Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

Leave a Comment

Can we help? - 10 min Zoom Call

Want to start a project?