Understanding the Search Queries Terminologies and their Purpose

Understanding the Search Queries Terminologies and their Purpose

Jürgen Strauss, Innovabiz

By: Jürgen Strauss

This video and the information below by Maile Ohye explains not only how Google Search works but also how to make use of each process to simply let search engines find your site and increase traffic by doing so.  Watch and take notes if you want.   It’s invaluable coming from Google’s tech lead for developing programs:

[youtube height=”350″ width=”600″]https://www.youtube.com/watch?v=-wWB1PS8H7Q[/youtube]

Published through Youtube entitled: Using Search Queries to improve your site. Maile shares her approach to Search Queries in Webmaster Tools…

This video explains the vocabulary of Search Queries, such as:

  • Impressions
  • Average position (only the top-ranking URL for the user’s query is factored in our calculation)
  • Click
  • CTR

The video also reviews an approach to investigating Top queries and Top pages:

  • Prepare by understanding your website’s goals and your target audience (then using Search Queries “filters” to support your knowledge)
  • Sort by clicks in Top queries to understand the top queries bringing searchers to your site (for the given time period)
  • Sort by CTR to notice any missed opportunities
  • Categorize queries into logical buckets that simplify tracking your progress and staying in touch with users’ needs
  • Sort Top pages by clicks to find the URLs on your site most visited by searchers (for the given time period)
  • Sort Top pages by impressions to find valuable pages that can be used to help feature your related, high-quality, but lower-ranking pages

After you’ve watched the video and applied the knowledge of your site with the findings from Search Queries, you’ll likely have several improvement ideas to help searchers find your site. If you’re up for it, let us know in the comments what Search Queries information you find useful (and why!), and of course, as always, feel free to share any tips or feedback.

If you’re intrigued by the Search Queries feature in Webmaster Tools but aren’t sure how to make it actionable, we have a video that we hope will help!


We find a lot of website owners or even (shock, horror!) web developers trying to “trick” Google or find loopholes to improve ranking of their website.  Instead, with Google publishing detailed information like this, why not follow Google’s Best Practice and give the search engine what they are looking for.  It’s not that hard!  Speak to us at Innovabiz if you need help.


Image Source: Techwyse

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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