Snippets are not just there to give a summary of a searched article – but they are making search engines understand what the page is all about. The good thing is, these snippets can be turned into rich snippets – these are lines that respond to specific queries when searched online.
Discover how to make them work for your advantage from Google itself:
If Google understands the content on your pages, we can create rich snippets—detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song. These rich snippets help users recognize when your site is relevant to their search, and may result in more clicks to your pages.
The key in formulating rich snippets is to structure these few lines in the beginning of the article to contain the target keyword and relevant details that will help Google understand what the content of the page is.
Once you are successful in formulating these snippets, your posts can easily make it to the front page of Google search – thus increasing your traffic all the more.