The recent hummingbird algorithm update has brought down rankings of many pages that used to be at the top of a Google search. If you remember, presence of the focus keywords must be detected by an SEO tool in the title, url, first paragraph, body and meta data to gain higher page rank. Now, the content must be relevant to the keywords used – not just the texts but also other materials like images, header, crawler and more. This article gives some good suggestions:
In this article I will provide you with 12 best search engine optimization tips that will be relevant for 2014 and beyond SEO. In this article I will focus on Google SEO strategy, other search engine ranking strategy is slightly different but till date Google is the most popular search engine. You must have experienced that SEO is becoming very competitive and also very confusing as Google is updating its search engine ranking due to which many of the old school SEO strategies are not relevant. http://anandkg22.hubpages.com/hub/12-Best-Search-Engine-Optimization-Tips-Seo-Tips-for-2014
In short, a web page must be designed consistently within the framework of the topic of the content and, further be continuously updated. SEO maintenance methods can generate better results when you have quality content including good web structure from the start. Working with a web developer that understands SEO can make your website more profitable without too much hassle. And yes, pages that had good content and were setup with best practices implemented, were not downgraded in the hummingbird update!