There are still a lot of SEO myths around and people attempting to “game the system” to “trick” Google into giving their sites a high ranking in the Search Engines. Nothing could be more counter-productive, stupid, in fact! It always amazes me that individuals or small SEO specialists believe that they can “outsmart” Google – a company that employs more than 13,000 of the smartest people on the planet! As a result, there are a large number of “bogus experts” in the industry, that keep promulgating a variety of myths around SEO – what you need to do, what you should avoid and what Google are getting up to. Find out some genuine information from Matt Cutts of Google himself (Matt is Google’s top Search Engine person):
Have you ever overheard something at a conference, or read something on an industry blog and thought to yourself, that can’t possibly be true? Or do you keep hearing something inaccurate being repeated over and over even though you know it’s definitely not true?
Working in line with Google’s goals of providing excellent search results to satisfy searchers will work better than spending on those unfounded promises. The solution, in fact, is much much simpler than that. Take a look at what Google publishes for everyone to see – check their best practices and follow their guidelines. Magic, it works! You will also have the assurance to be safe from being penalised or worse, blacklisted by this leading search engine if you focus on giving quality content to the internet community. There’s nothing better than just sticking to the SEO best principles!
Image Source: Infographic
Insights by: Jürgen Strauss