Good SEO specialists are ones who keep up to date with the current strategies that work well with the present search enginge algorithm. Knowing the marketing techniques will not necessarily help if you don’t have time to focus on your SEO. So, if hiring a new SEO company, these SEO guidelines will help for 2014:
By: Brian Dean
If you’re like most marketing executives, 2013 was a year of unprecedented change for you and your team.
And you’d be hard pressed to find an area of marketing with more ups and downs than SEO. From Penguins to Hummingbirds, 2013 proved to be a year where the rules of SEO were rewritten on a monthly basis. http://www.searchenginepeople.com/blog/925-things-a-marketer-needs-to-tell-her-seo-in-2014.html#ixzz2xbUDzwi9
Landing pages, sharing, keywords and email campaigns still work these days when it comes to search engine optimisation. Technical settings must also be cleared up to feed the spelled out url instead of the coded defaults. There’s really no need to learn all these SEO processes if you are hiring an SEO expert. You just have to know who to hire!