10 Google Analytics Tips to Provide Actionable Insights about Your Website

10 Google Analytics Tips to Provide Actionable Insights about Your Website


Google Analytics is a powerful tool to provide useful data about your website.  It is so powerful, that the data on your Analytics account can be overwhelming – there is just so much information and presented in so many different ways.  How can you make use of all this data?  Here are 10 useful Google Analytics Tips  to provide actionable insights about your website.

Making sense of Google Analytics: 10 tips for small businesses

by: Jeremy Taylor

Google Analytics offers a truly extensive range of actionable data. It will show you who’s browsing your website, how they’re using it and how they found you. Without analytics, you rely on guesswork (and guesswork is a terrible business model).

The problem is that it can be tricky to identify the metrics that really matter the most. To help, we’ve put together some useful tips to help you unearth usable business insight with minimum effort.

Making Sense of Google Analytics 10 Tips for Small Businesses

Everything from session duration (how long a single visitor is on your website in a single time-block), how many pages they visit, where then enter the site and exit the site, where the visitor is located, what device they use to access your website, what content they like, where they come from (search, social media, other websites) can be measured via Google Analytics.

All the data available is of little use, however, unless it provides useful insights that guide actions you can take to improve your website and online marketing.

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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