Service facilities like hotels are very much prone to reputation sabotage online – but there’s a way to turn this to your advantage. Put a proper reputation management protocol in place to be implemented by a knowledgeable team. Know these tips for a start:
By: Jeff Higley
MEMPHIS, Tennessee—Members of the “Managing your reputation” session held during the recent Southern Lodging Summit at Memphis came up with these 21 tips on managing a hotel’s online reputation.
Panelists included: Allyson Cataldo, Hostmark Hospitality Group; Travis Flee, Hilton Worldwide; Wendy Norris, Valencia Group; and Jamie Pagel, Circos Brand Karma. The list is not ordered by importance. http://www.hotelnewsnow.com/Article/11184/21-hotel-reputation-management-tips
When your establishment is providing quality services as promised, you can be very transparent with your target group using the actual comments of your guests. If you think that what you are offering is far from what it should be, then it’s probably not the time yet to do online promotions- especially through social media. The setup and maintenance tasks for reputation management can be very demanding at times for your own staff – but you can always simplify it by hiring the expert in this field.
Insights by: Jurgen Strauss