Using a QR code can actually do more harm than good if not properly installed. Here are some eye-openers to alert you with the negative possibiities that can turn an amazing mobile marketing tool into a disaster:
“For years now, marketers, businesses and, well, everybody have touted QR codes as the next big thing. That’s largely because QR codes offered a glimmer of the future, a way to bring physical interactions into the much more malleable (and trackable) digital space. But despite the overwhelming push by marketers to stick a QR code on anything they are publishing, marketing, and eating (yes, eating), there’s been increasing skepticism about its real-world use.”
Do not leave your target market guessing – by telling them exactly the use of a particular QR code and how it can benefit them. Customise it to be more attractive to your audience but if you don’t know how, seek the help of professional web developers – so as not to put all your marketing efforts to waste.