5 Reasons QR Code Marketing Is Broken (and How to Fix It)

5 Reasons QR Code Marketing Is Broken (and How to Fix It)

Using a QR code can actually do more harm than good if not properly installed. Here are some eye-openers to alert you with the negative possibiities that can turn an amazing mobile marketing tool into a disaster:


I5 Reasons QR Code Marketing Is Broken (and How to Fix It)

“For years now, marketers, businesses and, well, everybody have touted QR codes as the next big thing. That’s largely because QR codes offered a glimmer of the future, a way to bring physical interactions into the much more malleable (and trackable) digital space. But despite the overwhelming push by marketers to stick a QR code on anything they are publishing, marketing, and eating (yes, eating), there’s been increasing skepticism about its real-world use.”


Do not leave your target market guessing – by telling them exactly the use of a particular QR code and how it can benefit them. Customise it to be more attractive to your audience but if you don’t know how, seek the help of professional web developers – so as not to put all your marketing efforts to waste.


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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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