+61 3 5282 8313

InnovaBuzz Episode #59 – Janette Valentino – Graveyard Innovation

Janette Valentino - Graveyard Innovation

Janette Valentino – Graveyard Innovation

In this episode, my guest is Janette Valentino – Graveyard Innovation and also from Valentino Coaching.  Janette tells us of the importance of getting clear about your “idea” – what is it that you connect with, inspires you and helps you serve others.  We also talk about the importance of asking questions, of giving yourself and your ideas space and building your trust muscle.  This is a fascinating interview with a lot of valuable advice, so listen to the podcast and be ready to take action.

Listen to the Podcast

Powerful strategies are based on ideas. Janette Valentino on #InnovaBuzz Click To Tweet

Show Highlights

Some of the highlights of this episode include:

  • The Graveyard Innovation process begins with getting clear about the idea and purpose of that idea or business and what it wants to be.
  • Having trust in one’s self is vital for business owners. Without that, we can easily lose our way and get distracted from our real purpose. Build that self-trust muscle!
  • Janette writes weekly blog posts – always asking s this helpful or how can this help someone else.
  • Being clear about the core mission or core belief of your business allows you to focus your activities. What you do should support the core mission.
  • Powerful strategies are based on the core idea or core mission, rather than just a sequence of steps.
Trust in ourselves is a muscle we should build and strengthen. Janette Valentino on #InnovaBuzz Click To Tweet

The Buzz – Our Innovation Round

Here are Janette’s answers to the questions of our Innovation round. Watch the interview to get the full scoop.

  • #1 thing to be more innovative – Asking the idea/concept/product what it wants to be – get to the purpose and find the energy.
  • Best thing for new ideas – Give things space – take time to develop and to think.
  • Favourite tool for innovation – Hit the “refresh button”. And ask questions to get unstuck.
  • Keep project / client on track – Ask the client what’s the best way to keep them on track!
  • Differentiate – Be clear about the core idea, differentiation then comes naturally – and stay true to yourself.

To Be a Leader

Keep asking questions; listen; trust; repeat.  Favourite questions – Who am I being?  Who do I want to be?

Reach Out

You can reach out and thank Janette via the Mood Ladies the Graveyard Innovation Facebook page and her email.

Suggested Guest

Janette suggested I interview Angelique Trigueros who together with her business partner Chance Martin is bringing their expertise on Health and Wellness into the corporate realm, on a future InnovaBuzz podcast.  So, Angelique keep an eye on your inbox, for an invitation from me to the InnovaBuzz podcast, courtesy of Janette Valentino.

Links

Get clear about the idea, what it wants to be and connect with that. Janette Valentino on #InnovaBuzz Click To Tweet

Full Transcript

Click to Read…

Intro:
Hi, I’m Jürgen Strauss from Innovabiz. Welcome to Episode No. 59 of the InnovaBuzz Podcast – designed to help smart businesses with an interest in innovation become even more innovative.

In this episode, my guest is Janette Valentino of Valentino Coaching and Graveyard Innovation.  On the interview we talk about the importance of getting clear about your “idea” – what is it that you connect with, inspires you and helps you serve others.  We also talk about the importance of asking questions, of giving yourself and your ideas space and building your trust muscle.

This was a really fun and fascinating interview.  We did have some audio dropouts through the interview, but I hope you stay with us and can overlook that, as Janette adds so much value throughout this episode. So, without further ado, let’s fly into the Hive and get the Buzz from Janette Valentino.

Interview:

Jürgen:

Hi I’m Jürgen Strauss from Innovabiz and I’m honored to have with me today on this episode of the Innovabuzz Podcast from Santa Cruz in California, Janette Valentino of Valentino Coaching.

So it is Janette, right?

Janette:

It is, you got it right.

Jürgen:

Okay. So welcome to the podcast. Janette coaches clients around the world, taking them on a journey of discovery as she puts it and she is also a co-founder of Graveyard Innovation. We had Michael Mapes, your co-founder on a recent episode and he suggested we also talk to you so welcome to the podcast again!

Janette:

Thank you very much. I’m really excited to be here.

Jürgen:

So before we start talking about coaching, your journey, Graveyard Innovation and other innovation let’s let’s find out a little bit more about you as a person because I know you’ve got a really interesting background. But as a young child, what did you want to be when you grew up?

Janette:

You know for a long time I was never sure if I wanted to admit this but I wanted to be a checkout clerk in a grocery store. I know it sounds a little [inaudible]. When I started thinking about it more I remembered the reason why I wanted to do that and the reason was that I wanted to help people and in my limited scope at this time I thought going to the grocery store, I saw these people sitting there helping people. It’s like they were helping all day long and I think that grocery store we went to was very friendly. So they were always really nice and they were just helping people and that sounded good to me at the time. [chuckles]

Jürgen:

It’s fascinating and also because you had that image of what your clients were really looking for.

Janette:

Exactly.

Jürgen:

Today, unfortunately, the people at the checkout..Maybe this is an overgeneralization…. but they’re probably less helpful than they were in those days.

Janette:

Yeah

Jürgen:

So tell us a little bit about your journey then because I saw on your website and on your LinkedIn profile you’ve spent 18 years of living in Europe as well as the U.S. and doing a whole bunch of different things, language teaching and and got into coaching.

Janette:

That’s right. Yeah it was kind of a long and winding road but an interesting one. So I was one of those people growing up, you know the grocery clerk thing I just didn’t stick around too long and I didn’t know what I wanted to do.

I had started working in my dad’s music store when I was really young like 10 so I always knew how to do office work and support people within offices. I did that I did it all the way through high school and college and then my last year of college, I moved to Sweden, I ended up staying there for about seven more years and I continued in working in different industries and always doing admin type of work and I think it was always a little frustrating to me because I always wanted to find something that I was really passionate about and I didn’t really see the value of that I see now that I didn’t know what I wanted to do exactly because I really think that that led me to be open then and to keep looking and asking and searching.

Then I when I came back to the States after being in Sweden, those first seven years, I started really understanding that languages and cultures were really interesting to me so I went back to school and earned my Master’s in Teaching English as a Second Language.

And then right after that I decided to go back to Europe. I spent a couple years at a University in Finland teaching and then from there I went back to Sweden. I always knew I wanted to teach adults and I wanted to [inaudible]

push and so I got a job teaching Business English at a training company and also ran the language department in that company, supporting people in their language development for business purposes and it was when I was doing that and at that company it was a professional training company, so coaching was kind of in the mix there and I’ve heard about it and it interested me. And then I enrolled in a coaching training program and hired a coach at the same time and as many coaches will tell you that

hiring a coach is a life changing experience for me. [laugh]

Jürgen:

You’re right. [laugh]

Janette:

You’ve probably heard that before.

Jürgen:

Yeah

Janette:

Yeah so it’s a common story for us. I think I was always a person that like I said was kind of searching even when I thought it was finding things I was still searching and that coaching journey as I call it really did help me just have a better understanding of what I was about and wanted and it just gave me a lot of the tools that I now have that brought a lot more contentment instead of like running and trying to find things to excite me. It is that cliche of happiness being an inside job.

So yeah I really learned that from that journey and wanted to share it with others and I wanted that to be what I did. It was like opening up another chapter of ‘Oh, supporting people in a different way.’

Jürgen:

The journey which I think is how you put it helping them on a journey and you know this is more my take on it now, is it might be giving them some accelerators if you like that saves them some time on the journey and not making mistakes that you might have made.

Janette:

Yeah just really finding those tools and techniques that help each of us and those are individual things that we need to find but yeah and so I did that. I came back to the States and started my coaching business.

And from there again more searching I think always trying to find the best match for me in growing my business and I had a lot of frustration with that, I think just finding what works best for me.

And then eventually I was led to Michael Mapes and a couple years ago and saw what he was doing and saw that, it intrigued me in some ways it was a little bit different than what I saw in other places, but it wasn’t until I’d started venturing into a Graveyard and founded Graveyard that it became a lot different and I saw that and so we reconnected and then he asked me to to be his cofounder which I was extremely excited about and really privileged.

Jürgen:

That’s fascinating. Michael’s story is a fascinating one in the Graveyard Innovation one so for those people that might not have heard the interview, listen to that one. It’s under innovabiz.com.au/michaelmapes.

So tell us a little bit about what you actually do with Michael in Graveyard Innovation. What is your role there?

Janette:

Yeah well as I said I am a co-founder and chief business development officer and so well what we do is we design and execute winning strategies for our clients and [inaudible] to get people curious and also to help people, making sure that they’re good ideas, keep them out of the graveyard. And so my role there is as I said Chief Business Development Officer so a lot of it is you know we are a new company relatively new and so there’s a lot of startup activities which means that we’re involved in a lot of the different levels of the company which I really enjoy and like, but a lot of my role is finding the partnerships, it’s creating their routines and systems and processes and really looking at the processes for the clients and what is going to work the best in these different stages that we take our clients through.

Jürgen:

It sounds like you are a really powerful team that adds a lot of value and I got that sense when I was talking to Michael as well.

Janette:

Yeah it’s really exciting. As I said I was developing, building my own business, I was looking for something that would support me in my own journey, in my own business building journey, with my own development of my line of products and I wasn’t finding a lot of support for that or not individual support I was finding a little bit more of the ‘Oh this is the way you do it’ but nobody was very interested in what I had done or my experience or my products that I was developing, what the vision was for that.

And that’s what we do at Graveyard is we really work on what a first phase of the strategic storytelling process is all about. Really looking at the idea what is the idea and what does the idea want to be and developing that with the client and it’s all about the creativity and finding those creative ideas and then certainly supporting them with strategies that match that and that aren’t in that business and that product or service.

Jürgen:

It sounds fascinating and again I refer people back to the interview with Michael Mapes because there’s a lot of background information there so this will make a lot more sense if you’ve heard that.

Now tell us a little bit more about your own coaching business and I’m fascinated.. As I mentioned before we started the interview the Mood Ladies. I’m fascinated about that. There’s a theme that goes through this so tell us a little bit about that and how that came about.

Janette:

So the Mood Ladies are a line of products. They started out as a set of cards. People have all different kinds of names for them. The best name I use for them is wisdom cards. The reason why I developed them to begin with is because as I said coaching made such a big difference in my life and there were so many of the concepts that I used at once, as part of living that made my life a little more peaceful. Like I said I felt more intense and then when I started using these concepts and developing them more with clients I saw, of course, it’s not just me though they’re useful for and so I really wanted to create something that was a little more playful and fun and beautiful and useful. When I started coaching I started, right away I started newsletter.

My sister who’s an artist, asked if I wanted a graphic design for the newsletter and I said, ‘Sure’ and so she had been drawing these ladies and they were called the Mood Ladies from the beginning, we just named them that and her own process was that she couldn’t not draw them. She has a story of being an artist and she hadn’t really been connecting with it and so these Mood Ladies just wanted to be drawn..

Jürgen:

[laugh]

Janette:

And so I used them and then quite quickly, I thought ‘Oh my gosh. These are perfect for so many different things’ and so I asked her ‘Can you draw forty?’ and she said ‘Sure!’ [laugh]

Jürgen:

[laugh]

Janette:

Then I got some back matching or I picked up my forty concepts and matched them with the forty images and that’s how they were born. I like to tell the story of they were born with their eyes closed. All of them had their eyes closed in the beginning and it’s just like all of us we have our own eyes closed when born and just show up and that’s all we can do and then when people start seeing us or we start seeing ourselves and start developing parts of ourselves, then we can open our eyes and be more and that’s kind of the journey of the ladies and I see that of course in the journey of all of us and my clients.

So I just wanted those cards which became the Mood Ladies, about forty and each has a story that goes along with them so they’re just like an example of what it’s like when they’re living that concept. So each of the cards has the concept.

What it is – the concept is. Something like connection or what else is there so many experiments, space. Lots of different ones just as a huge one. And then the drawing by my sister and then each of them has a story that I’ve assembled in a story book as well.

Jürgen:

Yeah it’s really fascinating. I mean I like the effect that they provide – a visual prompt, then brings that story up as a metaphor for some change that you’re trying to….. I saw the last one you posted at the end of last year, you took that reflection in celebration – celebrating your own achievements and celebrating yourself, which we often don’t do. We beat up on ourselves more easily than celebrate ourselves and you said it was the celebration Mood Lady that accompanied that.

Janette:

Yeah exactly. That’s exactly the thing that I like, is the image. Some people are really drawn to the images and they just look at the images and…The words and I want to look at the questions and they want to examine and explore from that angle.

Jürgen:

So is there is a Janette Mood Lady?

Janette:

That’s funny. [laugh] No not really. The one that I use on my logo – a lot of people say that’s me but there was no intention that it was me.

Jürgen:

Alright.

Janette:

But the concepts really are like I said.. I think of them as parts of ourselves and tools and they’re called the Ladies. They’re not necessarily even moods and they’re certainly not limited to females. They’re all things that we can all use in learning to know ourselves better and honor all the parts of ourselves because I think that when we do that, there are just so many more levels that we can interact on and communicate on.

Jürgen:

That’s great. Now you mentioned that you like to write. You enjoy writing. I kind of look through your blog post and thought, ‘Wow! You’re really disciplined.’ You’ve got a blog post every week and then you do a newsletter and in these other things you write obviously that you were telling us about just a few moments ago.

Is it just enjoyment that you are able to be so disciplined with writing? Because this is one of the things that I was definitely talking about with Michael in the episode that we had. He did point out that……people have the value in their head but they don’t put it out there.

Janette:

Yeah it’s an interesting thing. I think for me it’s a mix. I think what the Mood Ladies are, for me, the way I see them is kind of like a foundation and so there are so many, I just you know, I talk to people…..

They’re always kind of in the ether, so I just I think it’s really easy for me to just always know or have something to write about and I think that I’m so practical that I can find lots of different angles. I feel like there’s always something useful that people can connect with when I write about it. So I think that’s really helpful that there is something to say about and I feel I never don’t have anything to say about those different concepts so that’s certainly helpful.

I’m pretty happy with the fact that I started (my weekly writing) the third week of January and every week I had a Facebook post that connected or linked to my blog to the different blog article and then as you mentioned, sometimes I have some other things and that also I have an online program that is also a support for people.

I like to think of it kind of as an anchoring just to help us move through each month or each week and that was connected with the writing for me.

Just knowing that every week or sometimes I did it well in advance and sometimes I didn’t. So for me it was a real combination of setting it up so I think that works really well for me. So that’s what your commitment is. Somebody is waiting for that and I knew that and that was a great way. I mean it like I said I have a years full of content that I’m really happy with so that feels really good.

Jürgen:

I like that [inaudible] online coaching program so you’re going to do that content anyway so to make a wide use of it is really good.

Janette:

Yeah

Jürgen:

I think you have, a lot of people forget, we spend so much time in email and answering questions for people and they see this content all the time and you keep hearing people saying, ‘Oh I don’t know what to write in my blog.’

Janette:

Exactly. Just a question. Yeah. Absolutely! I think that I like that too because I like it when [inaudible]

You have followers who just look for it on Facebook every week and that was enough for them and that’s great. I mean if that is something that gives them a little bit of inspiration or focus for the week then I’m very happy.

Jürgen:

So no I haven’t caught up with Michael for a little while. Is the Graveyard Innovation site up now?

Janette:

No.

Jürgen:

Because I was going to ask if you’ve been blogging there as well. [chuckles]

Janette:

Yeah well yes part of that… It will be there soon. So maybe even by the time this is broadcast people can really read that because it’s definitely on the top of our list.

Jürgen:

All right so in terms of your own coaching clients, how do you go about getting business? Is it all referrals from existing clients? Do you have other processes in place?

Janette:

You know, I ‘ve done in a number of different ways. I do have a lot of referrals. In the past I have current clients but mostly I am focusing on on Graveyard Innovation. But in the past for my coaching clients, there has been a lot of referrals.

Locally, I did have some in person clients, quite a few in person clients for awhile and I did some networking and that type of thing, which worked quite well. I think for coaches, you know that face to face or one on one connections when you can get them is usually a really good way to get new business.

I do think that the products have helped too just because people see those out there and connect with them in different ways and that has been another way and I’ve gotten clients.

Jürgen:

Hmmnnnn

Janette:

Yeah.

Jürgen:

That’s great. So what do you see as the biggest challenges in both of the businesses that you’re involved in?

Janette:

It’s an interesting question. I definitely think that losing our way is the biggest challenge, and it still can be when I when I don’t trust myself and I think that especially in the beginning, in my coaching business, I did lose my way because when you’re not trusting yourself. It’s very disorienting. And you know and it’s very tempting because especially if you haven’t had a business before then you might be thinking, ‘Oh these experts know what they’re doing and I need to listen to them.’ And to stop listening to oneself or trusting oneself… Like I said it can really lead you astray and I think that that has been or was the biggest challenge for me.

And I do think that that’s partly what the Mood Ladies were for me is really a tool to always keep me on track and it’s one of the reasons why I’m so excited about what we do on Graveyard Innovation because as I was saying, just getting really clear about the idea and what it wants to be and then supporting business owners to connect with that and connect and connect with that, I think it’s part of building that trust and I do see that trust in oneself is, a muscle. I always talk about it as being more muscle as it is a muscle that we need to build and strengthen and especially as a new business owner it’s so easy to listen to others and of course we want to be open to learning and and a lot of…knowing what we know and so I guess what I’m saying is just have things in place where we can continually connect with that and still be open to learning what need to learn to walk forward.

Jürgen:

Yeah that’s a really good balance to have so I think you touched on a couple of really good points there. Not trusting in yourself is definitely something that we all fall into the trap of, time and again, or second guessing ourselves or saying ‘I’m not good enough’….the imposter syndrome and then on the other hand I find myself in situations quite often where I occasionally mention something to somebody and they say, ‘What’s that? How do you do that?’

It turns out to be something of enormous value to them and yet it’s something that I take totally for granted. So we’re going back through all our process documentation and everything that we’ve kind of documented in various places right now, pulling things out saying ‘This this is actually a product that could be useful to somebody..’

We can occasionally refer to it if we don’t remember how to do something but generally we’ve take it for granted because we’ve done it so often. It’s just part of our repertoire.

Janette:

Yeah that’s great and I love that because that is exactly what we do. We forget about our gifts. We forget about what’s easy for us because it’s easy. Why do we need to think about it?

Jürgen:

Yeah

Janette:

But yes, to be continually asking that question, ‘Could this be useful or how could this be useful for someone else?’ I think that it’s so important.

It’s definitely something that… we are doing, just asking those questions too at Graveyard as well.

Jürgen:

Hmnnnn, yeah. It sounds like your process and I did speak with Michael about this at great length at Graveyard with the process of starting off with what is the story and then who are you going to help, and getting really clear about the whole idea and then progressing from there.

Janette:

Yeah

Jürgen:

A lot of people have a great idea but they’re not really clear about it and they kind of dive in and do a whole lot of activity before they’re ready or that you referred too earlier. Or they have this self-doubt and they don’t do anything. It’s kind of one extreme or the other extreme.

Janette:

Yeah and so often I think we do see that and one of the things we we definitely tell our clients is… I mean I could see those in myself too. I think that’s why it’s so hopeful for me to be on the other side now because when I was coaching I did. I looked for activities because that feels it’s all being something but they might not be the right activity.

Jürgen:

That’s right

Janette:

It doesn’t support the idea and if it doesn’t support that core mission or that core belief or whatever it is for your business, that core idea for your business. So yeah I think that to me is really important to be able to connect with that core belief and then the activities stem from there.. So instead of just doing a bunch of activities.

Jürgen:

Yeah. And you can develop… around them…

Janette:

And it’s a great strategy that is based on the idea, instead of a strategy that has a number of steps. It might or might not make a difference.

Jürgen:

Exactly. Yeah – do the things that make a difference and where they make a difference.

This is great Janette. I think it’s time we move on to the Buzz which is our Innovation round. It’s designed to help their audience and they are primarily innovators and leaders in their field. They can always benefit with additional ideas and tips from your experience. I’m going to ask you to give us some really insightful answers that really inspire everyone to go out and do something awesome.

Janette:

Okay. I’ll do my best. Sounds like a lot of pressure but I’ll do my best.

Jürgen:

[laugh] No pressure.

What’s the number one thing you think anyone needs to do to be more innovative?

Janette:

Well I would say, this concept of asking the idea or the product or the project what it wants to be. I think that so often we have this idea and we push things into our idea of what it supposed to be. And I have this favorite coaching question which is what wants to happen instead of what can we make happen. And so that I think is a great way to approach innovation and any idea or product or project that you have, is what is it that wants to happen, what does it want to be.

Jürgen:

Okay. I am fascinated by that answer. The scientist in me is going to insist ‘So what are you actually getting out there? Are you getting in the kind of unconscious mind level of what the person is thinking?’

Janette:

Yeah. That’s a good question. Well I do think there’s a certain purpose behind an idea or behind a..whatever it is, an idea or a project there’s a certain energy within that, of what the purpose is and what need it fulfills, where the gap is.

Those things that I think that by asking that question of what it wants to be, it’s easier to get there then just trying to say, ‘Oh this is what it is and I’m going to make it be that.’ So it’s just a continual return to that question.

Jürgen:

Yeah. That’s great. That makes a lot of sense.

What’s the best thing you’ve done to develop new ideas and new products?

Janette:

Well the best thing that I’ve done is, I think Michael said about this on his on his interview that you did with him but it’s of it’s space. It’s giving things space. I think that that is something that is so overlooked because people are trying to fill up their time, their days and their brains with everything. And so many times when we want to develop something new or when something new wants to be developed, then all it needs is to step back and give it some space for the ideas to percolate, to grow, make sense and I can say that that’s the thing that I did with a Mood Ladies, when I was making the cards. I knew for a long time that I wanted to do them but it took quite a while and at times I could kind of kick myself because I kept talking about them, but I felt like I wasn’t doing anything, but I was doing so much. I was really giving them space and there was so much work was being done in my head without knowing it, because I wasn’t taking back.. There’s so much action going on. So yeah then, when it was time, they just pretty much poured out of me and it didn’t take so much time at all, so I’d yes giving things space is a huge thing.

Jürgen:

Yeah that’s that’s great advice and some of that is about switching off and getting away from it all isn’t it? And I noticed you’ve got a product there that you have also in the pipeline.

Janette:

Yeah I do have a retreat with a co-facilitator and we give people space to do that. Our retreat is it’s called Sparkles. It’s a different type of goal setting and it’s a way to set up your year in a way that is filled with that space and still giving yourself ideas and the things that you want to accomplish in the year but it’s doing it in a much different way than what people often think about when they think about goal setting.

Jürgen:

Hmnnn that’s fascinating. I have to talk to you about that some more because I’m actually working with a bunch of partners on a very similar kind of thing. We’re going up to a little resort island in Thailand in March to do a similar kind of workshop. It’s more around planning, but goal setting is going to be an important part of that.

Janette:

That sounds great. I think that so many people just rush past that and rush past the planning or they just do it in a very… I mean the structure is great, but a lot of times you just want to stretch it out if you can at least, at least again that space will really allow you to connect with ideas and things that you don’t have access to if you don’t have the space. It’s such a gift.

Jürgen:

Yeah. Great advice. Give things space.

What’s your favorite tool system for improving your productivity and allowing you to be more innovative?

Janette:

I think there are so many and especially working with Michael Mapes, he’s sending me a different tool every day…[laugh]

Jürgen:

Tool a day, huh? I should get him to copy me on that. [laugh]

Janette:

[laugh] Yeah, you can take my place and get over mine.

I’m going to pick something that is not a tool like that. Instead what I pick is the.. What I call the refresh button, like a refresh button on your computer. So I think that it’s so easy so I think it’s important to have like a refresh button that we can all just push that, any time when we need to take stock of where we really are, because I think a lot of times we can get stuck in old ideas, or our old beliefs, or old thoughts. So to be continually, continually using the refresh button, I think it is imperative that that’s what we need in order to be in the right mindset and in the space in order to continue being productive and connecting with the innovation.

Jürgen:

Hmnnnn, that’s a great advice and I guess the refresh button does help you get into the space right? It will give yourself space.

Janette:

Yes

Jürgen:

How do you do that? What’s your kind of method of doing that?

Janette:

My method for doing it is me asking myself questions. Just a lot of times if I do feel like I’m stuck somewhere even asking a question that allows me to refresh and ask as a simple question like ‘Is that true? or ‘What’s true here? or ‘What’s most important here? What’s the goal here? Any of those things I think always help me. They bring me back to the most important thing and so then you can calibrate what’s changed, what’s different, what needs to be moved on or let go.

So I think finding those key questions and those questions are different – everybody has different questions but finding those questions for oneself, I think is really good. The ones that help you kind of reset and refresh your mindset.

Jürgen:Yeah it’s great advice. My business coach asks a whole lot of questions around trying to get at the beliefs. Why do you believe that? Why are you doing that? Usually it ends up with question of, ‘Well, how’s that working for you?’

The answer is almost always, it is not working really well!

Janette:

So that’s why I’m here!

Jürgen:

That gets you to the point of taking stock and saying, ‘Okay. I’ve got to change something.’

Janette:

Yeah. Exactly.

Jürgen:

Yeah.

All right so what’s the best way you know to keep the projector or a client on track?

Janette:

Well, it’s another coaching trick I’d say the best way to keep a client on track is to ask the client what the best way to keep them on track. [laugh]

Jürgen:

[laugh] That’s a really good advice – common sense!

Janette:

Yeah. [laugh] I think most of us know. It’s just that we don’t do it. We don’t honor it. And so I mean that’s one of the beauties of the coach is to have somebody who can ask you those questions in times where you won’t ask that yourself or remind you what you need.

And so yeah I think of course before you are working with a client or

before they’re stuck you ask them that question and as I said I think most people do know and they know what gets them off track. So I think having that conversation and having that conversation is great as you continue working with them because you’re using their own secret weapon on them. So it’s perfect.

Jürgen:

It’s great.I love it! Because common sense is not necessarily so common, is it?

Janette:

It’s true. Yeah. And we forget. We need reminders that we need support because it’s so easy for us to get lost in our own whatever, like you were saying in those beliefs, or those old stories. So having somebody, can be anyone, just whenever you get stuck, you can tell your business partner, ‘Ask me this. Tell me this or remind me of this.’ That I think is a good way to tackle that.

Jürgen:

Okay. That’s great advice.

What’s the number one thing anyone can do to differentiate themselves?

Janette:

I feel like my answers are all a bit. They take some time to get there but I guess I would say knowing that foundation. I talked a little bit earlier about that, the Mood Ladies being the foundation. They keep me kind of.. What’s the word centred or grounded, so that I know where I am and where I want to go. And I think when we know that, when that is clear and when we know what the core of what we are doing is, then I think it’s in a lot easier for that differentiation, because there is so much uniqueness in that and everyone’s foundation or core is going to be different. There’s going to be a different slant. There’s going to be different qualities to it and so when we can do that in a way that is really true and authentic, I think the differentiation comes like I said, free and naturally.

Jürgen:

Yeah that’s a great advice. And I kind of half expected you to say something like that because it’s the fundamental starting point for your strategic storytelling process – you’re getting clear about the core of the idea and then, ‘Okay, now we’re clear about that here’s you and here’s what you’re going to do’ and that’s different to everybody else.

Janette:

Exactly. Yeah that’s what we start, to have a starting point and it’s so much easier that way. I mean once you know that then, like I said everything can be built from there. And when that isn’t clear everything is just kind of muddled.

Jürgen:

Mhmmnnnn

Janette:

Yeah and that differentiation is muddled. But when it’s clear it’s just clear on that it’s the whole process.

Jürgen:

Yeah. All right. That’s great. Thanks for getting as through the Buzz.

What’s the future then for you for Valentino Coaching and for Graveyard Innovation?

Janette:

Well as I said I think my main focus right now is Graveyard Innovation. I do have a few clients and with the Mood Ladies and finding different ways for them to be out in the world. I can I just see that continuing and I do feel like as we talked about we are going to be out in the public eye a little bit more just with our website and and a few other things that we have planned so I’m really looking forward to that. And yeah just excited about about that next stage.

Jürgen:

Hmmnn. That sounds exciting. I look forward to following that and seeing what happens there particularly with Graveyard Innovation because we are following Michael as well.

So what’s the number one piece of advice you give to those who want to be a leader in Innovation and in Productivity?

Janette:

I would say, well definitely keep asking questions. It’s kind of like a formula – asking questions, listening and trusting and then repeating that.

And I think that for me a huge question is like I said, what does this want to be, but another question for me is always who do I want to be and am being here. That is such a great guide.

When you want to be a leader, I think to ask what does that look like, is important. And so just so continue to connect with that and explore that and keep asking that, because every situation would probably change the answer or not always but often times every situation brings out a different nuance of answer.

Jürgen:

That’s great advice and again I’ll quote my business coach because she is a proponent of the BE-DO-HAVE model. If you’re being in a particular way, then you will do certain things as a result of that, and you will have certain things that are outcomes from that.

Janette:

Right.

Jürgen:

Be Consistent. Yeah.

Thanks Janet. This has been a really great interview. I’ve really enjoyed this and learning more about your role in Graveyard Innovation and building on what we learnt from Michael but also about your coaching journey and the Mood Ladies. I’m fascinated by them.

So where can people reach out and thank you for all you’ve shared with us today?

Janette:

[email protected]

Facebook: Graveyard Innovation

moodladies.com

Jürgen:

Who would you like me to interview for a future Innovabuzz podcast and why?

Janette:

That’s a hard one. I’d say all of our clients! They’re amazing and innovative. The one I’ll suggest here is Angelique Trigueros – she and her business partner Chance Martin are bringing their expertise in the corporate wellness realm and having a great impact. She’d be a great guest.

Jürgen:

So Angelique look out an invitation from us, to come on the InnovaBuzz podcast, courtesy of Janette Valentino.

Thanks so much for sharing your time and insights today, Janette. I wish you all the best for the future of Valentino Coaching and Graveyard Innovation and let’s keep in touch.

Janette:

Yes, let’s do that. Bye.

Wrap Up:
I hope you enjoyed meeting Janette as much as I enjoyed this interview and of course, also learnt a lot in particular about connecting with your ideas, giving yourself space to develop ideas and building that self-belief muscle!

All the show notes for this episode will be at innovabiz.com.au/janettevalentino, that is J-A-N-E-T-T-E-V-A-L-E-N-T-I-N-O, all lowercase, all one word, innovabiz.com.au/janettevalentino, for all of the links and everything we spoke about in this episode .

Janette suggested I interview Angelique Trigueros who together with her business partner Chance Martin is bringing their expertise on Health and Wellness into the corporate realm, on a future InnovaBuzz podcast.  So, Angelique keep an eye on your inbox, for an invitation from me to the InnovaBuzz podcast, courtesy of Janette Valentino.

Now personally, I’m really glad you’ve listened to this point and I trust that you get great value from these episodes. Pop over to iTunes or Stitcher or Pocket Casts and subscribe so you’ll never miss a future episode. While you’re there, leave us a review, because reviews help us get found and tell us what we can improve and what you’d like us to cover, or questions you want answered on future InnovaBuzz podcasts.

Until next time, I’m Jürgen Strauss from Innovabiz.

Remember, if you don’t innovate, you stagnate, so think big, be adventurous and keep innovating!

Listen to the Podcast

Jürgen Strauss

Jürgen is the chief innovator and founder of Innovabiz who partner with innovative business coaches to transform your online presence into a business generation platform that delivers exceptional results. You can find Jürgen on Google+ as well as on Innovabiz’ Twitter, Facebook
and Google+ Pages.

Leave a Comment





Subscribe to the InnovaBuzz Podcast:

TRANSFORMATIONAL MARKETING MAP FOR BUSINESS COACHES

The Transformational Marketing Journey for Business Coaches guides you through a comprehensive 12 step process explaining each step in detail and showing you a systematic way to grow your coaching business.

Marketing Map for Business Coaches

Recent Buzz

Remove Bad Reviews

Remove Bad Reviews on Google and other online Review Sites: Is it possible?

How to remove bad reviews on Google - so you're devastated and heart-broken because someone has left a bad review on Google about your business....
Lydia Lassila, BodyICE

InnovaBuzz Episode #98 – Lydia Lassila, BodyICE

Lydia Lassila, BodyICE In this episode of the InnovaBuzz podcast, I'm excited to speak with Lydia Lassila the founder and CEO of BodyICE, who produce...
Ian Altman, Same Side Selling

InnovaBuzz Episode #97 – Ian Altman, Same Side Selling

Ian Altman on Same Side Selling In this episode, I'm excited to welcome back to the InnovaBuzz podcast Ian Altman, author of two Amazon #1...
Dr Ilene Ruhoy - Center for Healing Neurology

Protected: InnovaBuzz Episode #96 – Dr Ilene Ruhoy, Center for Healing Neurology

This content is password protected. To view it please enter your password below: Password:

THE MARKETING MAP FOR BUSINESS COACHES

The Transformational Marketing Journey for Business Coaches guides you through a comprehensive 12 step process explaining each step in detail and showing you a systematic way to grow your coaching business.