InnovaBuzz Episode #51 – Michael Mapes, Graveyard Innovation

Michael Mapes: Graveyard Innovation

Michael Mapes: Graveyard Innovation

In this episode, my guest is Michael Mapes of Graveyard Innovation, a results-based innovation firm that helps business, design and execute winning strategies because, as Micheal puts it: “ we like to win”.  We talk about innovation as providing relevant value to your audience, about the importance of always asking questions and really listening and hearing what our clients are saying. Listen to the podcast to find out the details.

Listen to the Podcast

Show Highlights

Some of the highlights of this episode include:

  • For a few in the market producing the most content might be the right approach. For most people, it really isn’t. It’s about producing the most relevant kind of value for your audience.
  • We are using the internet as a megaphone to magnify conventional wisdom and yet here we have this amazing storytelling tool and we’re producing glorified marketing brochures - that is not the best we can do with this!
  • Answers are cheap.....what questions do is they give a promise about what something could be and they encourage you to really confront where you are strong and where you are not; where your voice needs to be strengthened and where your voice needs to be refined or maybe your voice doesn’t need to be there at all and I think I could care very little about people thinking, ‘I have an answer’ because mostly what we do is get to know the client’s business.
  • If you spent enough time with your client, really hearing what they’re saying, really listening, really absorbing it, really not knowing the answer, eventually a gap In the market is going to emerge.
  • Being really really curious - a place that really good things emerge because when you go to customers and ask them what they want what you find is that customers want something and because nobody has made that exact thing yet, they don’t exactly know how to ask for it.
  • I say to people, ‘Whenever you’re done being really good at a lot of things, you will be excellent in one thing, and that will set you apart.’ So we gotta get our self-esteem from confidence and start saving our world with our excellence.
  • People think advertising doesn’t work. The fact of the matter is, here’s what works- interesting, relevant, good ideas- and that really doesn’t matter if it’s a book, a movie, a song, an advertisement, [or] a magazine article. ‘What’s a good idea? What’s interesting? What engages the customer.’

The Buzz - Our Innovation Round

Here are Michael's answers to the questions of our Innovation round. Watch the interview to get the full scoop.

  • #1 thing to be more innovative – Give themselves space to be innovative.
  • Best thing for new ideas – Observe. I just watch what’s going on around me.
  • Favourite tool for innovation – Learn about non-obvious things. Collect interesting things to revisit and learn.
  • Keep project / client on track – Know fundamentally the result the client wants to get and what you are both committed to. Be really clear about what you’re committed to.
  • Differentiate – Look in the mirror and be honest with yourself.

To Be a Leader

Make your art - do the thing that you would do anonymously. Find your art and do it.

Reach Out

You can reach out and thank Michael via email or even directly phone him on 1-866-798-4084

Suggested Guest

Michael suggested I interview his business partner, Janette Valentino of Graveyard Innovation, as well as Kim Mylls and Jennifer Wilkov of Boys Before Business on a future InnovaBuzz podcast. So, Janetter, Kim and Jennifer, keep an eye on your inbox, for an invitation from me to the InnovaBuzz podcast, courtesy of Michael Mapes.

Full Transcript

Listen to the Podcast

Leave a Comment