InnovaBuzz Episode #36 – Systems and Processes with Troy Dean and David Jenyns


Systems and Processes with Troy Dean and David Jenyns

In this episode number 36  of the InnovaBuzz podcast,  I’m live in a recording studio with Troy Dean of WP Elevation and David Jenyns of Melbourne SEO Services and Video Productions. We talk about the importance of systems and processes to every business. Both Troy and David have been on previous podcasts (Episode 12 and Episode 27 respectively), where we learnt about their businesses and their journeys. Today, we learn from two champions of having robust systems and processes in a business.

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Processes and systems allow you to streamline and deliver your service to the customer at a competitive price point and still keep the business profitable. 

Troy Dean

Show Highlights

Some of the highlights of this episode include:

  • Systems and processes enable people to extract themselves from the day-to-day repeatable operations in the business and focus on adding value.
  • It's important to have a champion in the business for systems and processes, to keep the momentum and to drive the culture of systems and processes in the business.  Whilst most business owners know they need systems, they are often too busy working in the business to make time working on systems and processes.
  • You wouldn't hire humans to push buttons and do unintelligent tasks.  You use systems and automation technology and processes to make sure that happens. You hire humans to be creative.
  • Being clear about your business vision is critical.  Part of that is a specific outcome and systems will make it much easier to achieve the desired result.
  • If the team understands that each of them should be spending their time having fun doing what they're good at and what they enjoy in the business, and to get there the systems and processes need to be done and in place.
  • A good process has a clearly defined outcome - it's easy to check a few things, if they are in place, the the process is done.
  • Having your own business has massive benefits, and you want to enjoy your time as much as possible. So systems and processes allow you to take some of your time back so that you can operate in your sweet spot as a business owner and not just put fires out all of the time.

Your whole role is to make yourself redundant in the tasks you are doing! 

David Jenyns

The Buzz - Our Innovation Round

Here are Troy and David’s answers to the questions of our Innovation round. Watch the interview to get the full scoop.

  • #1 thing to be more innovative – David: need to create space to think.  Troy: you should publish your processes and your systems online - give away your best stuff, that forces you to be innovative.
  • Best thing for new ideas – David: Forcing the business to survive without me gave me time to innovate and think. Troy: Basically surrounding yourself with other entrepreneurs, looking outside your business at what others are doing.
  • Favourite tool for innovation – David: I'm using  Troy: For me at the moment it's dictation software.
  • Keep project / client on track – David: Tell them up front what to expect. Troy: Productize your business so you can sell products to customers and others.
  • Differentiate – Troy: Become a specialist.  David: Then to layer on top of that is for a business owner to lead with their unique personality as well as expertise.

To Be a Leader

David: Be the best example of whatever it is that you want to lead.
Troy: If you're not passionate about what you are doing, do something else until you find what you ARE passionate about.

Reach Out

You can reach out and thank David via and Troy at

Suggested Guest

Troy suggested I interview Kerwin Rae, a marketing consultant who is running a Social Experiment currently to revamp his social media presence, on a future InnovaBuzz podcast. Whereas David suggested Seth Godin, a leader in innovation and author of so many books, so Kerwin and Seth keep an eye on your Inbox for an invitation from me, for the InnovaBuzz Podcast, courtesy of Troy Dean and David Jenyns.

Full Transcript

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