Episode #15 – Dorie Clark, Author and Branding Expert


In this episode number 15 of the InnovaBuzz podcast, Dorie Clark, author of "Reinventing You"  and "Stand Out" shares with us, ways each of us can stand out and be recognized experts in our field.   She includes in her list of clients impressive companies like Google, Microsoft and the World Bank plus Morgan Stanley, the Ford Foundation, the Bill and Melinda Gates Foundation.  View the interview to learn from the information Dorie shared with us.

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Today, I'm giving away a copy of Dorie’s first book which is called "Reinventing You, Define Your Brand, Imagine Your Future".

Leave a comment under the video and tell us what you've done to reinvent yourself, how you've gone about that, what your experience has been and, also, what success you've had.

Show Highlights

Some of the highlights of this episode include:

  • It was from that personal experience of having so many doors shut in her face and having to embrace change many times,  that Dorie wrote the book, Reinventing You, for people who want to change careers or who feel like, in some way, their full talents aren't being recognized. The book provides a toolkit for the reinvention process.
  • In her new book, Stand Out, she dedicates a whole section on how to make yourself "luckier".
  • The main premise of Stand Out is that in today's world of the internet and "open publishing", there is so much noise that it is hard to get your message across.  Stand Out reverse engineers the process by which people have become experts in their field and got their ideas to stand out.
  • Entrepreneurs need to find ways to leverage their capabilities, because there comes a time for everyone, where you can't do "it all".
  • You can be the best thinker in the world, you can have the best ideas in your head, you can be the most insightful consultant, accountant, lawyer, web designer or whatever it is, but, if you do not put your ideas out there and communicate them to other people, no one will ever know if you're any good. 
  • You have to have a strong opt-in email list of people, community that wants to hear from you.

The Buzz - Our Innovation Round

Here are Dorie's answers to the questions of our Innovation round. Watch the interview to get the full scoop.

  • #1 thing to be more innovative – Training across disciplines, bringing in insights from different disciplines is something that I would really recommend as a spur to innovation and creativity.
  • Best thing for new ideas – Read lots of good books and articles.
  • Favourite tool for innovation – books!
  • Keep project / client on track – A good project management tool if you are tracking something that is complicated, that has multiple people, that has multiple deadlines.
  • Differentiate – Content creation - put your ideas out there and communicate them to other people. You have to be talking about them, giving speeches, doing webinars, doing podcasts, writing blogs.

Reach Out

You can reach out and thank Dorie via Dorie Clark's Website or her Facebook Page and Twitter.  Note that Dorie's website has over400 free articles with a lot of information for perople interested in personal branding or reinvention.

Suggested Guest

Dorie suggested I interview Judy Robinett who is the author of a book called "How to Become a Power Connector" and a networking maven. So, Judy keep an eye on your Inbox for an invitation from me, for the Innovabuzz Podcast!

Competition Hint

Hint: To enter the competition, leave your comment underneath the video. Tell us about what you've done to reinvent yourself, how you've gone about that, what your experience has been and, also, what success you've had.


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