InnovaBuzz Episode #61 – Diane Kinney of The Versatility Group

Diane Kinney of The Versatility Group

Diane Kinney of The Versatility Group

In this episode, my guest is Diane Kinney of the Versatility Group and also co-author with Carrie Dils, of the book “Real World Freelancing: The No Bullsh*t Survival Guide”.    We talked about a range of topics from goal focused solution engineering, as Diane called it, to value adding and being a partner to your client, the great SEO myth, project management and content generation.  Diane emphasised that there is no "EASY BUTTON", so to find out more, listen to the podcast.

Listen to the Podcast

Show Highlights

Some of the highlights of this episode with Diane Kinney of the Versatility Group include:

  • To move from "Freelancer" to a business that is more sustainable and value oriented, look to partner with your clients, understand their business and their systems and always add value.
  • Every project needs to have a clearly defined goal. Often we begin with solutions, eg a website, a brochure, email marketing. Begin with a goal and focus on what the outcome looks like, then work out what is the best solution.
  • Getting to No 1 on Google is the most ridiculous premise! It's much more important to have a plan and process in place for what happens when people land on your website - what do you want them to do? Make that easy.
  • Project management is a process - it's not about the tool! You can project manage virtually anything with any kind of tool, as long as there is a sound process in place.
  • Document your processes independent of the tools. Tools might change or go away.
  • Businesses often underestimate how difficult they will find it to generate content for their website, brochures and marketing. Yet, content provides huge potential in particular in the digital marketing space.

The Buzz - Our Innovation Round

Here are Diane's answers to the questions of our Innovation round. Watch the interview to get the full scoop.

  • #1 thing to be more innovative – Systems and processes. So you can relieve your brain from repetitive busy work to innovation.
  • Best thing for new ideas – Get away from my desk. The best ideas come to you when you're not seeking them.
  • Favourite tool for innovation – My phone.
  • Keep project / client on track – Keep yourself on track!
  • Differentiate – Find a way to add value. Be of service.

To Be a Leader

Be generous. Because if you help other people and be of service, other people will help you.

Reach Out

You can reach out and thank Diane via The Versatility Group website, her personal blog and Twitter.

Suggested Guest

Diane suggested I interview Brian Krogsgard, who is the publisher of Post Status, on a future InnovaBuzz podcast.  So, Brian keep an eye on your inbox, for an invitation from me to the InnovaBuzz podcast, courtesy of Diane Kinney.

Full Transcript

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