Terri Trespicio, Tapped to Speak – InnovaBuzz 152

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Terri Trespicio, Tapped to Speak

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Terri Trespicio, a Keynote speaker, brand consultant, copywriter, and a stand-up comic.

Terri works with individuals and organizations to help them nail their messaging and engage clients, customers, and fans. She’s also the creator of the online course Tapped to Speak, and the Tapped to Speak LIVE event, both designed to help you land your stand-out signature talk.  Basically, If you’re trying to get someone’s attention in an engaging and memorable way, Terri can help.

In our discussion, Terri talked to me about:

  • How to identify your own TED-worthy talk
  • How to make your message stand out and be meaningful to your audience
  • The secret to a successful brand – hint, it’s all about digging deep into meaning

Linda Ugelow on Episode 144 suggested we interview Terri.

Listen to the podcast to find out more.

Listen to the Podcast

A TED talk must be original. It has to be a moment of discovery. It is not about scale. It is about awakening to something. @TerriT on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Terri Trespicio, creator of Tapped to Speak

Key points and take-aways from this episode include:

  • If you don’t have a good message, you can’t take it out to the world no matter what it is.
  • Searching through passion is a waste of time. We should have passion in our lives but to wait until you figure it out seems crazy.
  • You do not have to have climbed a mountain or lost a limb or survived a fire to give a TED talk. There are plenty of people who do those things every day and don’t have a talk to give. If you feel that something is like rubbing at you and you know you want to share it, there is something there.
  • The Idea Funnel is a list of 25 questions that will you develop and find your idea.
  • To have a TED-worthy talk, you can either start with a story or start with an idea. Anecdotal everyday stories can be perfectly great for a TED talk. It does not need to be earth shattering but you must challenge a way we are thinking about a thing.
  • A TED talk must be original. It must be something you are not always sharing. It has to be a moment of discovery. It is not about scale. It is about awakening to something.
  • Nothing is good without good writing.
  • Writing triggers a part of the brain that is seeking discovery.
  • “Everything is copy” – Nora Ephron. Everything can be used to write about.
  • Branding is not purely a design. It is not a website. It is not what you wear to parties. It is not what you always say. It is what your work means to other people.
  • Your brand is yours and yours alone. It is universal and uniquely yours, just like your ideas.
  • The only way that we can communicate meaning is in our words.
  • We need to restore honest communication to the value we purport to offer.
Branding is not purely a design. It is not a website. It is not what you wear to parties. It is not what you always say. It is what your work means to other people. @TerriT on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Terri’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  • #1 thing to be more innovative –  Expose yourself to things outside of what you are trying to do. Creativity is connecting seemingly unrelated things. Find ways to surprise people by challenging assumptions they don’t even know they have about the world.
  • Best thing for new ideas – Put yourself in a lockdown. You’ve got to sit and create it. Give yourself time away from any other business demands.
  • Favourite tool for innovation – Hire people to help and offset tasks that bring me to my knees and make me cry. Do not try to do it all on your own.
  • Keep project / client on track – Have someone hold your feet to the fire. Set deadlines and make someone else know them. Know how you like to work. All the complaints you have are because you have chosen the wrong clients. Choose better.
  • Differentiate – Go beyond what it is that you do. Go beyond just the surface of what you do. It takes hard work to figure out what makes you stand out. Go to the human need and speak to that. If you can’t get it into words, it does not exist.

To Be A Leader

Don’t be afraid to bring in who you are. You are not just what you have done. You are what you promised the people can be. If you are a coward by needing someone’s approval, you will not leave a mark.

Reach Out

You can reach out and thank Terri through her website and on Twitter.

Suggested Guest

Terri suggested I interview Paula Rizzo, an Emmy award-winning video/TV producer, Stephanie Hayes, Business Strategist and Coach, and Ilise Benun, a Business Coach & Speaker. So Paula, Stephanie, and Ilise keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Terri Trespicio.

Links

Every great talk starts with a good question. Get your copy of 25 Questions to Your TED-Worthy Idea.

Books

Cool things about Terri

  • She is also a stand-up comic and has performed all over New York City.
  • Her TEDx talk, “Stop Searching for Your Passion,” has earned more than 4 million views.
  • She was rated the #1 speaker at Barron’s Top Independent Women Advisors Summit and How Design Live.
Don't be afraid to bring in who you are. You are not just what you have done. You are what you promised the people can be. @TerriT on #InnovaBuzz podcast Click To Tweet

Listen to the Podcast

Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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