Steve Glaveski, Collective Campus – InnovaBuzz 175

Steve Glaveski

Steve Glaveski, Collective Campus

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Steve Glaveski.

Steve is the founder and CEO of Collective Campus, a corporate innovation and startup accelerator based in Melbourne with clients across the world. ‍He is the author of the book, Employee to Entrepreneur, and previously self-published two books, including an Amazon bestseller. Steve co-founded Lemonade Stand – a children’s entrepreneurship program, hosts the Apple Podcast charting Future Squared, is a founding investor in Konkrete, a blockchain-enabled share registry and is a contributor to Harvard Business Review.

In our discussion, Steve talked to me about

  • The entrepreneurial mindset, loosely held opinions, and continuous learning
  • How to take the strategy and cultural aspects from successful products or people and apply them in another context
  • Growing your business by prioritizing, outsourcing and automating

Liz Wiseman on episode 153 suggested we interview Steve.

Listen to the podcast to find out more.

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The moment you think you have all answers is the moment when you stop learning. @SteveGlaveski on #InnovaBuzz podcast Share on X

Show Notes from this episode with Steve Glaveski of Collective Campus

Key points and take-aways from this episode include:

  • Be honest about the assumptions that your business idea is based on. Get it out there and test those assumptions as quickly as you can. 
  • Stop spending too much time doing the same thing everyday and expecting a different result. If you do that long enough, you will quickly run out of money, enthusiasm, and energy for what you are doing. 
  • The more open you are to having your assumptions challenged, the more likely you are to get it right. The moment you think you have all the answers is the moment when you stop learning.
  • Marketing is something that you do at the start and not in the end.
  • Being transparent and being deliberate around what you actually need to figure out to increase the likelihood of success, builds trust. It involves your customer in that journey. They understand it and they are more likely to work you with on an ongoing basis. 
  • Brand yourself as a professional rather than someone who is just a snake oil salesman, who puts out everything forward as a silver bullet. Innovation is full of ambiguity and uncertainty. There are simply no silver bullets. What works in one context for one organisation, for one business unit, and for one country will most likely not work for another organisation with totally different variables.
  • An idea is usually a commodity. The execution of that idea is not.
  • Behaviour can be influenced by one’s environment. If you update policies and processes on the back of a new strategy, their behaviour will start to reflect those policies and processes. 
  • Frequent informal check-ins develop a culture of radical transparency.
  • Having the right people on the same bus is key in many ways. But if you go through a big change process and certain people don’t want to come along for the ride, making it easier for those people to leave the organisation than stay is something that you might want to consider. You can have all the best systems and capabilities but unless people really want it, it is going to be a very difficult uphill slope.
  • If you get 1% better each day over the course of the year, you end up 37 times better by the end of the year.
  • Whatever you can do to speed up the rate at which you learn is key.
  • Human beings only have so much will power. The best way to circumvent our depleting will power is to create an environment where it becomes a default option.
  • Culture change is a lot about changing the environment so that people’s behaviour will follow.
  • Good leadership works in context.
  • Use models to try and get ahead but take those lessons and apply them to the unique circumstances in which you are operating. Take what works for other people but adapt it to your needs. 
  • Thinking about things horizontally gets those cognitive juices firing and enables you to identify a lot more opportunities.
  • Innovation and entrepreneurship are not just about the discipline and theories behind it. It is about psychology and cognitive biases. It is about economics. It is about all these different things that go into making decisions.
  • Strengthening your belief dictates the kind of behaviours you take and if those behaviours are positive, then over a period of time, they will accumulate and you will get results.
Culture change is a lot about changing the environment so that people's behaviour will follow. @SteveGlaveski on #InnovaBuzz podcast Share on X

The Buzz – Our Innovation Round

Here are Steve’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  1. #1 thing to be more innovative – Develop a healthy relationship with adversity, without doubt. Every NO gets you closer to a YES.
  2. Best thing for new ideas – Reading and listening to audiobooks and podcasts as widely as possible. Creativity and innovation is about the intersection of diverse ideas. 
  3. Favourite tool for (binaural beats)
  4. Keep project / client on track – Prioritize and focus on the key tasks that matter. Track progress. Understand and define the key metrics that matter so that you can adapt to the changing realities and keep the project on track rather than just deliver.
  5. Differentiate – Be conscious of your strengths and double down on that. Differentiate yourself by way of your energy for what you are doing and the results that you are getting. 

To Be a Leader

Prioritize, outsource, and automate. These three things together will help you focus on where you can add the most value rather than just wasting your time on things that make you feel like you are busy but at the end of the day haven’t really moved the needle forward. Focus on your natural inclinations, your strengths, and what you can be the best in the world at. Focus on developing relationships with clients and focus on the strategic side of product development. By spending more time on that, you are more likely to get to success. 

Reach Out

You can reach out and thank Steve through his website and on Twitter.

Suggested Guest

Steve suggested I interview Adam Ashton and Adam Jones from the What You Will Learn Podcast. So Adam and Adam, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Steve Glaveski.


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Cool things about Steve

  • When not working, he can be found at the gym, at a heavy metal show, hiking, and surfing.
  • He occasionally does standup comedy.
  • His company, Collective Campus, was recently recognised as one of Australia’s fastest growing new companies by the AFR.
Be conscious of your strengths and double down on that. Differentiate yourself by way of your energy for what you are doing and the results that you are getting. @SteveGlaveski on #InnovaBuzz podcast Share on X

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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