Simon Lamey, The Brain Wheel – InnovaBuzz 169

Simon Lamey

Simon Lamey, The Brain Wheel

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Simon Lamey, Chief Brain at the Brain Wheel and author of The Science Of Getting Chosen, a book about modern marketing.

Simon helped over 200 businesses get chosen consistently by customers. using his 5-Stage marketing system that is based on the latest in marketing science and consumer psychology.

In our discussion, Simon talked to me about

  • his five stage marketing system which is based on the growth phases of the Tjikko tree, which is an astounding 9550 years old.
  • how rage and the desire to change something for the better can lead to a standout business
  • the extremely attractive customer and the importance of talking to your customers

Listen to the podcast to find out more.

Listen to the Podcast

If you want your tree to grow fast, you need to have fantastically stable roots. @SimonLamey on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Simon Lamey of The Brain Wheel

Key points and take-aways from this episode include:

  • The best copywriting is done by using words and phrases from customers. 
  • 90% of people who bought your product or service had not actually clicked Like, Comment or Shared any of your posts in your social media campaign.
  • It’s nice to build relationships over time and feel you have achieved a genuine connection with your customers. It might be slower but it’s more sustainable.
  • If you want your tree to grow fast, you need to have fantastically stable roots.
  • Know your WHY. It is your fuel. It’s all about you and what you want to change
  • Extremely Attractive Customer – somebody who is an ideal customer and represents your whole segment.
  • Your design, logo, jingle, colors, fonts, catch phrases and slogans are your distinctive assets. If you keep repeating those distinctive assets that are just particular to your brand over and over again, those things really stick in people’s minds.
  • Being there consistently means selecting and focusing on smaller and fewer channels really well. Spreading yourself across a number of media channels just because they are there will not get you very far.
  • This idea of rage can take you to so many good places if used in the right way. It gives you that point of difference. It can make something or your product ten times better and you can even take it further.
  • There’s a difference between creating noise and sending the right signal. 
  • Always give people what they paid for and always aim for a little bit more.
Know your WHY. It is your fuel. It's all about you and what you want to change. @SimonLamey on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Simon’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  1. #1 thing to be more innovative – The rage. What is it that annoys you? 
  2. Best thing for new ideas – Talking to people and taking a 37 minute long walk.
  3. Favourite tool for innovation – Pyschotactics, The Institute of Practitioners, The Ehrenberg Bass Institute
  4. Keep project / client on track – Start by announcing a “go live” date.
  5. Differentiate – Ask your clients, “what is the result that you want to get from me?” and you’ll tend to get something that is quite different from what you thought. List everything out that your service or product might actually do and choose the thing that excites you and your customers the most and then go with that.

To Be a Leader

Start 10 years before. Write a book and spend a lot of time promoting it. That can really take you to good places.

Reach Out

You can reach out and thank Simon through his website and email

Suggested Guest

Simon suggested I interview Sean D’Souza, Chief Instigation Officer of PsychoTactics, and Glenn Fisher, author of The Art of the Click. So Sean and Glenn, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Simon Lamey.


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Cool things about Simon

  • He has worked for 214 small and large businesses including Coca Cola, Honda, Vodafone, and Saatchi & Saatchi.
  • When he was a market researcher, he ran over 150 hours of focus groups and one-to-one interviews.
  • Outside of work, he makes the healthiest breakfast in the world for himself and his family.
If you keep repeating those distinctive assets that are just particular to your brand over and over again, those things really stick in people's minds. @SimonLamey on #InnovaBuzz podcast Click To Tweet

Listen to the Podcast

Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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