Robin Colucci, Writing and Publishing World-Changing Books – Innova.Buzz 584


Robin Colucci, RColucci LLC.

Our guest in this episode is Robin Colucci, who helps world class experts write and publish world changing books so that they can increase their income, credibility, and impact, and secure a legacy of value for generations to come. Her clients have been published by “Big 5” and other top publishing houses and others have self-published. Many have won awards, received outstanding book reviews, and/or become bestsellers on Amazon, USA Today, and The New York Times bestsellers lists.

In our conversation Robin shared her passion for helping authors turn their ideas into books. Key points we discussed:

  • the importance of asking probing questions to uncover valuable insights and help authors express their ideas in the best way possible;
  • the need to debunk false industry beliefs, listen without judgment, and create a space without criticism;
  • the need for active participation and promotion in achieving book success, and
  • pushing through fear and taking action.

Mark Herschberg, who was our guest on Episode 565 introduced us to Robin.

Listen to the podcast to find out more.

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Don't rush the book writing process. Take the time to uncover deeper insights and capture the essence of your message. #DeeperInsights #EssenceOfWriting @Robin_Colucci on #InnovaBuzz podcast Share on X

Show Notes from this episode with Robin Colucci, RColucci LLC

Episode Summary:

  • The process of helping someone turn their ideas into a book
  • Disagreement with writing a book in a short amount of time
  • Asking probing questions to uncover deeper insights – helping the author see what they didn’t know they knew
  • Skills in questioning, listening, and understanding the author’s communication
  • Refinement in language and expression
  • Debunking industry-wide agreements – building trust by telling the truth and explaining false beliefs
  • Importance of listening and understanding underlying meaning
  • Working with a neutral witness
  • Creating a space without judgment
  • Mention of studies at the University of Santa Monica
  • Enjoyment in seeing clients’ book performance
  • Introduction to “Book Scan” resource for tracking book sales and market research
  • Focus on the process of authorship
  • Importance of personal investment and participation in achieving results
  • Promoting progressive ideas for a bigger impact
  • Writing process and multiple drafts
  • Uncovering the client’s intent and perspective
  • Fear as the main reason why people hesitate in writing a book
  • Overcoming fear and taking action to become a successful author.

Throughout the episode, Robin Colucci shares her insights and experiences on various aspects of the book writing and publishing process, highlighting the importance of personal investment, questioning, listening, and understanding.

Robin starts by expressing her enjoyment of helping authors transform their ideas into books. She believes that rushing the writing process and producing a book in a short amount of time only captures superficial information. Instead, she emphasizes the value of asking probing questions to delve deeper and uncover more meaningful insights.

One of Robin’s key strategies is to help authors see what they didn’t know they knew. She uses her skills in questioning, listening, and understanding to identify the author’s underlying messages and thoughts. She recognizes that authors may struggle to express their ideas in the best way, and therefore, refinement of language is often necessary.

Robin advises authors to identify industry-wide agreements that are actually false and debunk them. By doing so, they differentiate themselves from others in their field and build trust with their readers. She explains that people can sense when they are being fed misinformation or “BS,” even if they can’t pinpoint what is wrong. By telling the truth and explaining why commonly accepted beliefs are false, authors can resolve their readers’ inner conflicts and build trust.

Listening with an open heart and mind, without judgment, is another crucial aspect highlighted by Robin. She stresses the significance of working with someone who can act as a neutral witness rather than judging or criticizing the author’s personal experiences. Robin shares her studies at the University of Santa Monica, emphasizing the importance of creating a space without judgment for a fruitful writing process.

Robin mentions the enjoyment she finds in seeing her clients’ books perform well. She uses a resource called “Book Scan” to track her clients’ book sales and conduct market research by comparing her clients’ book ideas to similar subject matter books’ sales. This method helps authors gain insights into the market and adapt their strategies accordingly.

In addition to her book coaching and ghostwriting services, Robin runs a website,, where she provides blog posts every other week on various topics related to being an author. She also sends out a summarized email to subscribers for those who prefer a more condensed version. In addition, she has her own podcast, “The Author’s Corner,” where she invites successful authors and industry professionals to discuss the process of book writing, publishing, and success. This podcast stands out among others, as it focuses specifically on the process of authorship.

Robin proactively schedules appointments and prefers to have regular call schedules with her clients. She mentions the challenges of maintaining focus and responsiveness from clients, but her team makes efforts to reach out and intervene if necessary. They remind clients of the expiration date of their contract, emphasizing the need for active participation to maximize the value of their services.

The episode also touches on the importance of personal investment. Robin shares insights from a business coach, David Nagel, who stresses that clients must want success as much as their coach does. Robin believes that if someone lacks the energy to finish their book or promote it, it may be better for everyone to reconsider pursuing a book deal.

Additionally, Robin discusses her passion for promoting progressive ideas that can elevate humanity’s evolution and awareness. She works with authors on a wide range of topics, including environment and climate change, social justice, health, fitness, and medicine. Her goal is to democratize these ideas by bringing them to the mass market, creating a broader impact.

The writing process is described as multiple passes, akin to painting, where the initial draft is expanded upon through clarifications and refinements.

Throughout the episode, Robin emphasizes the need for book coaches and ghostwriters to actively explore and uncover the client’s intent and perspective, rather than making assumptions. She highlights the evolving nature of clients’ beliefs throughout the writing process and the importance of accurately reflecting these beliefs.

Finally, Robin notes that fear is a common obstacle for individuals when it comes to writing a book. Fear of judgment, taking a stand, visibility, and failure often hinder progress. However, successful authors push through their fears and take action, acknowledging that writing a book requires both guts and significant effort. Becoming an author is seen as a special title, as many people express the desire to write a book but very few actually do it.

Overall, this episode of Innova.Buzz provides valuable insights and advice for aspiring authors, highlighting the importance of personal investment, questioning, listening, understanding, and actively promoting one’s work.

Debunk industry-wide agreements that are actually false. Differentiate yourself and build trust by telling the truth. #DebunkFalseAgreements #BuildTrust @Robin_Colucci on #InnovaBuzz podcast Share on X

The Buzz – Our Innovation Round

Here are Robin’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. 1 thing to be more innovative – Be aware of going on around you and in other industries than your own.
  2. Best thing for new ideas – Look at everything that’s not working and determine how to make that better.
  3. Favourite resource – Book Scan software.
  4. Keep project/client on track – Be proactive, stick to a consistent call schedule, remind them of the why .
  5. Differentiate – Identify industry-wide agreements that are actually false and debunk those myths.


Check out The Author’s Corner Podcast and Website.

Reach Out

You can reach out and thank Robin through her website.

Suggested Guest

Robin suggested we have a conversation with professor emeritus of pharmacology at the UCLA School of Medicine’s department of molecular and medical pharmacology in Los Angeles and 1998 Nobel Prize winner in Physiology/Medicine, Lou Ignarro, on a future InnovaBuzz Podcast episode.


Cool Things About Robin

  • Her first job out of college was working with a New York Times bestselling author who mentored her for three years on what it takes to develop, pitch, write, publish, and promote a book.
  • She has worked as journalist, reporting for a mid-sized metropolitan newspaper, and has researched and/or written freelance articles for The Washington Post, The New York Times Magazine, and Newsweek.
  • In addition to a BA in Journalism, she also achieved an MA in Spiritual Psychology at the University of Santa Monica, specifically around asking questions and listening.
Energy is required not only for writing but also for promoting a book. If you lack the energy to finish and market your book, reevaluate your goals and consider other options. #BookMarketing @Robin_Colucci on #InnovaBuzz podcast Share on X

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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