Oscar Chavez, How to Unlock Your Full Potential in Business and in Life – InnovaBuzz 454

Oscar Chavez, Growthly Marketing

In this episode, I’m really excited to have as my guest, Oscar Chavez of Growthly Marketing. Oscar is an international keynote speaker, Amazon #1 best-selling author, and entrepreneur. He is a sales, branding, and marketing expert and Peak Performance Business Coach.

Oscar is also a mentor to 600 startups and 93,000 entrepreneurs worldwide. With a proven track record of tripling company performance in a single year, Oscar is well equipped and passionate about helping people understand how to achieve their full potential in business and life.

In our discussion, Oscar talked to me about:

• The power of segmenting your day into chunks
• The value of focusing on relationships first and human connection
• His BAHO method for achieving high performance

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Show Notes from this episode with Oscar Chavez of Growthly Marketing

Key points and takeaways from this episode include:

• Success, excellence, and genius all come from applying ordinary concepts but being extraordinary at them. It is all about capturing that knowledge and implementing it.
• Every wildly successful person is obsessed with being organised.
• There is power in segmenting your day into 15 or 30-minute chunks. You can build that habit through repetition.
• Before going to bed, organise the top 5 things that need to be done for the next day to ensure that you are doing the things that make the most difference to your business and to the people around you every single day.
• Focus pre-dominantly on relationship building.
• People can see problems easily. People have multiple ideas, but to see a solution takes some work.
• Thinking is the most important part of a business or career. Spend time thinking about strategy as well as your next 5 moves. Spending time to think about the future is crucial. Get as far in the future as you can and try to orchestrate your life in such a way that it is all pre-destined.
• The first thing in building a culture is building the values. Define the values that are important to your team. Roll these values out and train your team on those values.
• Be transparent with your team on your target revenue. Break your target annual income per hour and roll that number to your team. By doing so, it helps them understand that there may be times you will ask them to do some things that will make them feel uncomfortable. At the same time, it empowers them to be creative with solutions.
• Clone yourself. It’s important to have someone in your team that people below the thinking chain can ask help from whenever they encounter any problem.
• Empower and train your people to do the thinking on their own, to come up with solutions on their own, and to take accountability and responsibility for the solutions that are built within the team.
• A business should have a myriad of SOPs for various different things that need to get done. There need to be processes in place so that when people make mistakes, you can point them back to the process.
• When something goes wrong, there are only 2 issues in the business; either the process is wrong or the person didn’t follow the process. If the process is wrong, update the process. If the person is wrong, do a one minute reprimand by explaining to the person that the process exists for a reason and that you love to avoid mistakes. Explain to them that you want to make sure they follow the process in order to maintain a high-quality brand.
• It’s important to empower your people to own the process. Where a process don’t exist, empower them to make the right decisions by helping them solve the problem.
• Connecting is the first piece of sales and productivity. 
• Connect with people in a way that is different from the mass market so that you can stand out from all the rest of people that are trying to connect. Make sure that you have a really compelling offer so that when people go to your LinkedIn profile, they’ll see someone who’s unique and they’ll be more willing to connect with you.
• Don’t pitch right away. Build a level of credibility first before pitching an idea.
• Synergy is all about looking for opportunities with less friction but high return.
• The person selling should be the one listening. The more you listen to your customer and the more you think of ways to do things better is where innovation springs from.
• Find ways to be an outlier and stop sounding like everybody else. That’s the only way that you can start to build credibility.
• Make sure that your message is relevant to the person to avoid getting lost in the noise of social media.
• Give people the space and time to think things through in your sales engagements. 
• The most profitable person you can be is yourself. Go on a personal development journey to give yourself a slightly better view of who you are as an individual.
• Enable yourself to ascend to the next level by stopping all the negative self-talk in your head and worrying about getting judged so much.
• Developing a strong desire to connect with executives is so powerful. Always start at the top and make sure that you are connecting with the relevant executives. 
• Don’t be afraid of getting judged. Believe that you can add value to people’s lives.
• Everybody has value in this world to give. You’ll be a more successful person in business when you’re willing to listen and you’re willing to be a vessel for transformation. 
• The larger the deal, the slower things move. You need to have that executive engagement so that when things need to be pushed along, you have that executive backing you up.
• A great CEO is someone who’s out there evangelizing, talking to other executives, and building credibility and their authority within their industry so that their business can grow faster.
• When you’re innovating, break it down to the smallest seed of what it can do and solve it. Tackle every small case and do it better than anybody else in the world.

The Buzz – Our Innovation Round

Here are Oscar’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

1. #1 thing to be more innovative – Be hyper-focused on the customer and on making the world better. Focus on how you can be better, how you can do more, and how you can do things better for your clients.
2. Best thing for new ideas – Planning  a 30-minutes strategic session every day. Start structuring your life and your thoughts more effectively in order to be more innovative.
3. Favourite tool for innovation – Asana. Create a To-Do list as well as a To-Be List.
4. Keep project/client on track –  Have mutual accountability and be able to call things out. Book weekly meetings with the client. Call people out when things fall off schedule and hold them accountable. Reaffirm their WHY.
5. Differentiate – Carve your own lane in the swimming pool and swim specifically in that lane. Carve your own lane where nobody competes against you. Niche down as much as you can to differentiate yourself. 

To Be a Leader

Use the BAHO – Beliefs, Actions, Habits, Outcomes. When you understand your beliefs, your beliefs turn into actions. When you have those actions consistently, they turn into habits; and those habits relate to your outcomes. If you want high-performance outcomes, you have to have high-performance beliefs, because every single belief that you have has a material impact on what you do in life. Go into yourself and start identifying the belief systems that are trapping you in this reality, and find a way to cut out those beliefs so that you can have a new reality.

Reach Out

You can reach out and thank Oscar through his website.

Suggested Guest

Oscar suggested we have a conversation with Global Success Coach, Jacob Galea. So Jacob, keep an eye on your inbox for an invitation from us to the InnovaBuzz Podcast, courtesy of Oscar Chavez.

Links

• Website – Oscar Chavez
• Website – Growthly Marketing
• Twitter – @TheOscarChavez
• LinkedIn
• Facebook
• Instagram

Cool Things About Oscar

• He started his entrepreneurial journey as a magician, while still at high school.
• He’s an Executive Coach to the ASX Top 100 CxO’s and ambassador for A21, a global non-profit organisation that works to abolish slavery everywhere through awareness, intervention and aftercare.
• He’s been trained in Speed Reading by Howard Berg (Guinness World Record Holder).

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