Maxwell Nee, How to Pivot from In-Person to Online Events – InnovaBuzz 356

Maxwell Nee

Maxwell Nee, High-Performing Coach

In this episode, I’m really excited to have as my guest, Maxwell Nee of High-Performing Coach who helps passionate coaches become purpose-driven entrepreneurs! Their programs are personal, deep, and designed from their experience of mastering tried and tested strategies

In our discussion, Maxwell talked to me about:

  • The time zone model vs the location model
  • The importance of content production to building trust
  • Pivoting live-event businesses to online businesses

Listen to the podcast to find out more.

Listen to the Podcast

If your event adds value and it solves a problem for the people that you serve, people will join from anywhere and at any time in the world. @MX_Nee on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Maxwell Nee of High-Performing Coach

Key points and takeaways from this episode include:

  • Make sure that your event adds value. If your event adds value and it solves a problem for the people that you serve, people will join from anywhere and at any time in the world.
  • Promotions, strategy, and pricing are all the same for live and online events.
  • Create genuine urgency for your event. Urgency creates value. 
  • Hold your prices firmly. If you want people to get up at two in the morning, they’ve got to make an investment. 
  • The whole reason why you create an event is to capture people’s attention long enough to show them what you are about. 
  • Figure out how you can get someone to sit in front of their computer long enough to take everything in with no distractions. Make sure that you have their undivided attention to really articulate what you have to offer. 
  • There’s magic in putting a price to something. Humans are trained to see value in price.
  • 70% of the reason why people go to an event is because of the title. Make sure that your title provides an outcome that really pulls your specific target market in. The more specific you can be in your event title and description, the better.
  • The mind reads numbers and percentages differently from the way it reads words. The easiest way to be specific on the outcome is to put numbers in them. 
  • An event title has to be the most embellished version of what you have to offer whilst being accurate, authentic, and genuine.
  • Always make sure to deliver what people have paid for. Make sure that it is something that they feel good about spending when they walk away. Give them as much as you can within the time.
  • It’s all about connection. People need to find new ways to connect with people. When people feel connected to you, they are more open to investing in you.
  • It’s not about your brand or logo. It’s more about the know, like, and trust factor.
  • Don’t hold anything back with your content. Give as much as you can whether it’s free or high-priced. 
  • Be transparent and be authentic in your social presence across all mediums. Don’t be afraid to be human. Trust yourself enough to show your true self to people. Let them go deep as much as they want to satisfy their curiosity about you.
  • COVID-19 enabled companies to mobilise, motivate, and forced all companies to innovate far more superiorly than they ever could. 
Don't be afraid to be human. Trust yourself enough to show your true self to people. Let them go deep as much as they want to satisfy their curiosity about you. @Mx_Nee on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Maxwell’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. #1 thing to be more innovative – Ask impossible questions. A question creates a problem that gives you something big to live into. 
  2. Best thing for new ideas – Get a coach. Watch a webinar from someone that you hate. Challenge your assumptions. Assumptions open or close your thinking. Ideas come from breaking through your own boundaries of not having those assumptions.
  3. Favourite tool for innovation – Webinars. A webinar is someone’s best thinking.
  4. Keep project/client on track – Begin with a powerful context. Context is decisive.
  5. Differentiate – Lean more into just being you and what works for you. 

To Be a Leader

If you’re not where you want to be and you haven’t taken the actions to get to where you want to be, recognise that there is an underlying fear somewhere. Be honest and authentic with yourself that it is not money, time, or perfection that is holding you back but the fear of getting it wrong. When you accept that, you’ll be more empowered to deal with and breakthrough what’s been holding you back.

Reach Out

You can reach out and thank Maxwell through his email

Suggested Guest

Maxwell suggested we have a conversation with motivational speaker and pioneering hypnotherapy trainer, Marisa Peer. So Marisa, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Maxwell Nee.

Links

Cool Things About Maxwell

  • He holds a Bachelor’s Degree in Business Finance from Queensland University of Technology. 
  • He’s an Australian Red Cross Volunteer.
  • He had a 5-year career in Corporate Banking prior to starting his own company.
Always make sure to deliver what people have paid for. Make sure that it is something that they feel good about spending when they walk away. Give them as much as you can within the time. @Mx-Nee on #InnovaBuzz podcast Click To Tweet

Listen to the Podcast

Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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