Lindsay Dicks, Celebrity Sites – InnovaBuzz 256
Lindsay Dicks, Celebrity Sites
In this episode, I’m really excited to have as my guest, Lindsay Dicks who is the CEO of CelebritySites, an online marketing company specializing in social media and online personal branding. Lindsay’s philosophy is that “people buy people.” Her goal is to help her clients build a relationship with their prospects and customers. Once that relationship is built and they learn to trust them as the expert in their field, then they will do business with them.
Lindsay has built a proprietary process that utilizes social media marketing, content marketing and search engine optimization to create online “buzz” for her clients that helps them to convey their business and personal story and to build those relationships.
In our discussion, Lindsay and I talked about:
- Using social media to build human connections and relationships
- Why it’s important to regularly create and publish content that your audience wants
- How to turn one blog article into 14 pieces of evergreen content
Nick Nanton in episode 234 introduced us to Lindsay.
Listen to the podcast to find out more.
Listen to the PodcastPeople buy people. They don't buy your product or service. They buy you as a person and once they get to know, like, and trust you, they are going to do business with you. @LindsayMDicks on #InnovaBuzz podcast Click To Tweet
Show Notes from this episode with Lindsay Dicks of Celebrity Sites
Key points and takeaways from this episode include:
- People buy people. They don’t buy your product or service. They buy you as a person and once they get to know, like, and trust you, they are going to do business with you.
- What makes you different is the human connection.
- Social media is the 3rd party credibility of who you are and what you do.
- Google is always going to return 10 search results online for whatever it deems to be accurate for what a user is searching for. If you can dominate at least the first page of the search results, it opens up your funnel for more ways that people could come and get to know you.
- Content is king. It is the only thing that is consistent and that will never change.
- All that Google is trying to do is match the best information with what a user is looking for so you want to always be current and relevant in everything that you are doing.
- An online press release is different from offline. An offline press release is more about having something big and newsworthy whilst an online press release is more about keywords.
- Think of one idea and have a process around it. Top it up and break it up into multiple different ways and formats for each one of these platforms in order to stay current and relevant.
- Social media is not about you. It is about your audience and what they want to see.
- Look at other people in your industry who are doing unique things and share that on your platform. If you can build yourself as a curator of content in your industry, it’s going to carry a bit more weight than just pushing your information to your audience the whole time.
- Social media is a third about putting your stuff out there, a third of personal, and a third of other people’s stuff. If you can chop your editorial calendar into these 3 sections, then you can cover all of your bases.
- There’s plenty of business out there for everybody. Some people might think you’re crazy if you’re helping your competitors by pushing their articles out there but other people will think that you are confident enough to put your competitor’s information and that you know your stuff too well. It’s all about sharing what you know and being a curator of content for your particular herd of clients.
- People immediately engage with a storyteller more than somebody who is just shouting out information.
- Stories humanise whomever you are dealing with. It allows you to connect with at least one other person.
- The more engaging you are with your audience, the more that your content is going to be shown.
- Allow yourself to be seen. Social media is all about being transparent and showing yourself so that people can get to know, like, and trust you.
- There are 2 ways that people search for something online – keyword search and referral search.
- Make sure that your Facebook profile supports the credibility of who you are and what you do.
- There’s no way that you can cut through the noise. If you create content that people want, people will get it. They will search for it. It’s all about being relevant that people will want that information no matter what else is in the way.
- Find your people. Find out what it is that they want from you and talk about that.
- You are not everybody’s cup of tea and that’s OK. It’s OK not to connect with some people. You don’t have to reach everybody. It’s about helping the people that you can help.
- You can be very humble in what you’ve done but if you’re not telling people about these things, nobody is going to know. You can still be humble and tell people about these things. It carries great weight as far as credibility is concerned when people are looking at your credentials versus somebody else who’s doing the exact same things as you.
The Buzz – Our Innovation Round
Here are Lindsay’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.
- #1 thing to be more innovative – Be constantly learning. Find thought leaders in your industry that you can tag along and learn more from them as much as you can.
- Best thing for new ideas – Watching people like Peter Diamandis and Dan Sullivan.
- Favourite tool for innovation – FollowUpThen
- Keep project / client on track – Using Slack and Asana for project management
- Differentiate – Getting people to know, like, and trust you. What makes you different from the other person down the street is YOU. Think of those credibility pieces in your business that you can put out in the forefront and showcase them.
To Be a Leader
If you always do what you’ve always done, you will always get what you’ve always gotten.
Lindsay suggested I interview Rachel Hollis, author of Girl, Stop Apologizing and Girl, Wash Your Face, and Bill Cates, author of Radical Relevance. So Rachel and Bill, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Lindsay Dicks.
Cool things about Lindsay
- She’s an avid fan of the Florida Gators and the Tampa Bay Buccaneers.
- She co-authored the book, “Big Ideas for Your Business,” which became a best seller in 2009.
- She’s recognized as one of the top online marketing experts in the world and has co-authored more than 25 best-selling books alongside authors such as Steve Forbes, Brian Tracy, Jack Canfield, and many others.