Linda M Perry, Mindset First – InnovaBuzz 322

Linda M Perry

Linda M Perry, Master Mindset Coach

In this episode, I’m really excited to have as my guest, Linda M Perry, a Master Mindset Coach & Business Strategist. Linda’s background is as a criminal defense attorney, life coach, and copywriter. She believes that the key to a successful business is adopting a Mindset First attitude. Linda works with growth-stage clients to show them how to strengthen and use their mindset to get ahead and find greater success.

In our discussion, Linda and I talked about:

  • How the stories we tell ourselves are driving our decisions today and how that might not be working for us
  • How to change our mindset with regard to sales and price setting, by focusing on being present in the moment and on service
  • That in order to create transformation you must take action

Justin Blackman in episode 274 introduced us to Linda.

Listen to the podcast to find out more.

Listen to the Podcast

Mindset covers every aspect of business. Mindset comes into play in sales, visibility, and money. It comes into play in your vision. @LMPerry5 on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Linda M Perry, Master Mindset Coach

Key points and takeaways from this episode include:

  • Mindset is a necessary piece of success. 
  • Mindset covers every aspect of business.
  • Mindset is in every stage of growth. 
  • The stories you are telling yourself are not real.
  • Mindset comes into play in sales, visibility, and money. It comes into play in your vision. 
  • A mindset first approach is incredibly important in business. Mindset comes before your skills and everything else.
  • Mindset first allows you to check-in with yourself, understand your fear, and how to deal with fear.
  • Bust your own beliefs. Stop telling yourself stories so that you can actually tune in and be more innovative and strategic in your business.
  • Faking it till you make it, doesn’t work. It means you are not allowing yourself to be present in the moment and of service.
  • Visibility is not about you. Take yourself out of the equation. You are out there to be of service. You have a product and service that you are trying to share with the world that is going to improve lives. The more visible you can be about your product or service, the better it is.
  • If you have this belief that you cannot do that or can’t be visible, it stops you from being present enough to deliver your message.
  • Coaching is not just about awareness. In order to create transformation, you must take action. It is all about going back and creating a new belief, and then starting to take steps each day that will actually move you toward that belief. 
  • A new belief has to be something that really motivates and shifts you. Create a belief that feels safe to you.
  • Don’t base your pricing on how you want to be seen. If you’re thinking about your clients, you are taking too much responsibility for them. It’s up to them to say YES or NO, and not every client is going to say yes.
  • If you are selling and you have a closing rate of 80%, it means you are pricing too low. You have to be rejected at least half of the time to know that your pricing is decent.
  • Pricing must always be based on the value that you add to other people’s lives.
  • Really consider yourself as an expert. Price yourself from there.
  • Sit on your proposals for 24 hours, because chances are you are going to discount really quickly before you send it out the door. Allow yourself to sit with a higher price for 24 hours to get yourself comfortable, and then, send it out.
  • Discounting is a self-worth piece too. You commoditise yourself by discounting things. Discounting impacts your mindset tremendously.
  • People don’t value things they can get cheaply or for free.
  • Create proposals that have options. An important piece of your pricing is that you can offer options. People appreciate flexibility.
  • Every opportunity to have a sales conversation is an opportunity to fail and learn.
  • Always think of what you can leave someone with on a sales call. Come fully prepared. Honour the person on the call. Give them something that they can walk away with even if you were not the right fit for them. Get them somebody else to work with if you’re not the right fit.
  • When you think of sales as being of service, every call becomes an exploration of how you can actually help someone.
  • Sales is not about convincing them that your pricing is worth it. It’s about convincing them that you are the right person to solve their problem.
  • Sales is about listening. When you start to listen to people, you start to dive into their problem. When you think about sales as an opportunity to listen, to bring your most creative self and what you do best to the forefront in the first few minutes, then, it’s never really about sales anyway. It’s really about making them feel that you understood them.
  • Sales is about making people feel that you understand them. People want to go with the person who understands them and who can provide them with the solution.
  • Mindset is important when doing sales. You must think about your prospective client’s mindset.
  • Three things that drive a client’s decision making.
    1. Autonomy – does this give me control over my life?
    2. Relatedness – does this help myself, my family, or my community at large?
    3. Competency – am I competent in making this decision? Is this the right person?
  • Sales is a mutual conversation.
  • You have to be concerned about the mindset of your purchasers so that they remain engaged with you the entire time. Continue working to make them really like you and feel good about you even after the sale.
  • Most people get a coach because they can’t be accountable for themselves. A coach’s job is to teach them how to value themselves enough and to create disciplines and structures that can help them be accountable for themselves.
Sales is not about convincing them that your pricing is worth it. It's about convincing them that you are the right person to solve their problem. @LMPerry5 #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Linda’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. #1 thing to be more innovative – Allow time for creative thinking. Innovation starts with giving yourself the opportunity to think beyond the should’s, the have to’s, and the to-do list.
  2. Best thing for new ideas – Understanding your client at a such a deep level.
  3. Favourite tool for innovation – Joanna Weeb, Copyhackers
  4. Keep project/client on track – Accountability. Divide vision and goals. Help them create action steps that are so crystal clear and realistic.
  5. Differentiate – Understand yourself and what you do best. Appreciate your skills and don’t be afraid to share them. 

To Be a Leader

Don’t try to do everything all at once. Mindset is really about being 1% better today.

Reach Out

You can reach out and thank Linda through her website

Suggested Guest

Linda suggested we have a conversation with Conversion Engineer, Ross O’Lochlain. So Ross, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Linda M Perry.


Unlock more money, success, and freedom! Get access to the Mindset First Framework.

Cool Things About Linda

  • She was a Federal Defense Attorney for 17 years.
  • She graduated law school with honors.
  • She speaks Serbian and Croatian.
Discounting is a self-worth piece too. You commoditise yourself by discounting things. Discounting impacts your mindset tremendously. @LMPerry5 on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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