Kim Argetsinger, Relationship Marketing and Heart-Centered Selling – InnovaBuzz 277

Kim Argetsinger

Kim Argetsinger, Mindset Coach and Business Mentor

In this episode, I’m really excited to have as my guest, Kim Argetsinger, a mindset coach and business mentor who helps heart-centred, passion-driven entrepreneurs, creatives and coaches build, grow and scale a business that they are wildly in love with and also is financially sustainable. 

Kim’s graduated from University with an Honors degree in Psychology and went on to pursue an acting career in Hollywood. When the business of acting no longer inspired her, she moved to Manhattan to pursue her passion for coaching. She is obsessed with how our brains work, business psychology, relationship-based marketing, ‘heart-centered’ sales, and empowering others to own their version of success and zone of genius so they can take up space like a boss (so they can get paid).

In our discussion, Kim and I talked about:

  • How the core of any successful business are the relationships and connections that are built
  • Changing our mindset around sales to be serviced focused and heart-centered
  • How we can become aware of some of our unconscious thoughts and change our behaviour

Rich Everett in episode 237 introduced us to David.

Listen to the podcast to find out more.

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Relationships and connections are the core of any successful and sustainable business. @KimArgetsinger on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Kim Argetsinger, Mindset Coach and Business Mentor

Key points and takeaways from this episode include:

  • We can all make money doing what we love.
  • There are a lot of similarities between the acting industry and running a business.
  • There’s a difference between being visible and showing up, and being visible in a way that you are taking up space. You have to own what you bring to the table and the value that you have. Stand in your work and brag about it in a way that allows people to understand how you can serve and help them.
  • The sales process is not just a conversation itself but the beginning, middle, and end. 
  • Most of us have at least one or two core things that tend to hold us back and not serve us. It tends to play out in multiple areas of our lives, in our businesses, and in our relationships. If you can figure out what those are, you can start to address those things to rewire your brain and change your patterns of thinking so you can show up differently.
  • Awareness is always the first step. Once you start paying attention to those patterns that are in your subconscious and create awareness around them, you can reprogram and relearn a new way of thinking.
  • Be an observer of your thoughts. Pay attention to the thoughts and habits that separate you from who you really are. 
  • A thought always precedes a feeling.
  • Taking action is useless if you are not implementing your strategy.
  • When having a sales conversation, remember that you have to be the most confident person in the room.
  • People come to you for help. They need to trust you that you can guide them to achieve the results that they desire. If you’re not confident in your ability to help them, they are able to pick up on those non-verbal cues. They pick up on that hesitation and it breaks down their trust in the sales process.
  • Sales is a skill. Like anything else in business, it can be learnt, and you can learn to do it in a way that is heart-centered.
  • It is human to sell. We sell each other on ideas all the time.
  • Don’t be confused about your work and your own value. 
  • Strategy supports mindset. Having some of those skills and strategies makes you feel safer not because you know how to do it but because you have a framework that guides you to move forward and sell your own work.
  • Sales is a human skill.
  • Visibility is important in business, but simply being seen is a lot different from showing up and taking up space.
  • Hiding in plain sight means showing up but not fully owning your work and your value.
  • Relationships and connections are the core of any successful and sustainable business.
  • One of the ways that you can innovate and differentiate online is by having the willingness to have human to human connections. 
  • There’s a lot of beauty and power in automating certain things, but you can’t automate the relationship piece.
  • Sales: It usually not the action that is the problem. It is the intention behind the action. Doing the same action in a way that builds the relationship first, makes the action not feel yucky or icky on the receiving end.
  • Do less of the activities that don’t move your business forward and do more of the things that move your business forward. 
  • 80% of our results tend to come from 20% of our effort.
  • Get rid of all the busywork. Be clear and really focus on your core offers. Do more of the few marketing tasks that generate money to move your business forward. By doing less, you become better. 
  • Scaling a business is all about doing more of the things that make more money. It’s all about making more money by doing more focused work. Scale more income and not more work. 
Scaling a business is all about doing more of the things that make more money. It's all about making more money by doing more focused work. Scale more income and not more work.  @KimArgetsinger on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Kim’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  1. #1 thing to be more innovative – Look outside your industry. Innovation comes from thinking outside the box. Focus on doing deep work. 
  2. Best thing for new ideas – Running, allowing some incubation period.
  3. Favourite tool for innovationBasecamp
  4. Keep project / client on track – Empowering clients to stand and show up in their roles as the CEO for their business. Coaching them to hold themselves accountable and to follow up for themselves.
  5. Differentiate – Own your opinion. Do not hide in plain sight. Show up and take up space. The more that you can own what you truly believe in, the more you are going to own your little piece of the online/offline world. 

To Be a Leader

Everyone is so much more capable than they give themselves credit for. We are our own biggest stumbling blocks, and the thing that usually keeps us from getting to where we want to go is ourselves. The leaders you look up to, the thought leaders and entrepreneurs you admire, are not different than you. They’ve just taken a few more steps to move through the discomfort to show up for the work that they believe in, and you are just as capable as them. Use them as evidence that you are capable and so much more than you think you are.

Reach Out

You can reach out and thank Kim through her website.

Suggested Guest

Kim suggested I interview Marketing Strategist, Kelly Flynn. So Kelly, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Kim Argetsinger.

Links

Cool things about Kim

  • She is known for her roles in Spanglish (2004), Monster House (2006) and 3’s a Couple (2014). 
  • She has a degree in psychology from the University of Miami and graduated in 3 years at the top of her class (magna cum laude).
  • She’s been featured as an expert and coach on Today I’m BraveThe TUT Blog, The Change Blog, The Real Female Entrepreneur, Her Agenda, Folioh PortThe Ladies Coach as well as on numerous coaches’ podcasts, webinars, and interviews. 
Be an observer of your thoughts. Pay attention to the thoughts and habits that separates you from who you really are.  @KimArgetsinger on #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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