Julia Streets, Streets Consulting – InnovaBuzz 174
Julia Streets, Streets Consulting
In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Julia Streets. In addition to her day job as founder & CEO of Streets Consulting, a business development, marketing, and communications consultancy. Julia is also a stand-up comedian, auctioneer, and writer as well as host of the DiverCity Podcast. She has enjoyed a 25+ year career in financial services, was named one of Brummell Magazine’s 30 Inspirational Women on Boards and one of their 30 Inspirational Women Entrepreneurs and 30 Women of Influence. She is regularly named one of the 30 Power Women in Fintech by Innovate Finance and this year has been shortlisted as Fintech Champion in the Women in Finance awards.
Julia is regularly booked as a host, chair or keynote speaker at industry conferences around the world.
In our discussion, Julia talked to me about
- The importance of understanding your customer and audience and their needs at any given moment
- Her model of a virtual team of specialists, and leveraging both expertise and time for the client’s benefit
- People doing business with people
Ghela Boskovich on episode 156 introduced us to Julia.
Listen to the podcast to find out more.
Listen to the PodcastPeople do business with people they like. @Streets_Julia on #InnovaBuzz podcast Click To Tweet
Show Notes from this episode with Julia Streets of Streets Consulting
Key points and take-aways from this episode include:
- People do business with people.
- Cultural difference is rich and it is really important to understand the dynamics of it.
- Decision making is driven by everything from macro, regulations, and industry dynamics, right down to personal.
- Comedy is largely storytelling. You are taking people on that journey with you.
- Virtual teams need to have a singular understanding of the message and the purpose of the business, where it is headed and where it will get its growth from.
- It all has to begin and end with what is right for the client.
- Technology is a great enabler.
- Go out and see people. Don’t forget how important it is to get to see your customers and spend time with them. Go to conferences. Spend time with people in the margins of the conference. You get judged by the company you keep. If you’re thinking about building your business – who will be the greatest referrers of the business and the greatest commentators of how good you are, try to find ways to build relationships at the highest level.
- No decision is ever made in isolation. If your existing customers are thinking about what they are doing with you today and what they could be doing with you tomorrow, they will constantly think about what you are telling them. They will be looking at what you are doing for other people, and probably talking to other people. Don’t underinvest in keeping company with that group of people and find ways to impress.
- To impress is not showmanship. It is a way to demonstrate an understanding and empathy for the dynamics of play.
- In any kind of advice, a trusted adviser is the goal. It is easy to say but hard to earn. It is not about learning. It is about earning. It is not for you to claim. It is for others to judge.
- Crafting a great presentation is all about really understanding what your audience needs. It is not about delivering a script. It is about delivering an experience.
- Focus on what you should be focused upon, which is learning.
- It is never about you. You have to put yourself OUT of yourself. Project yourself slightly bigger than you should but not slightly louder.
The Buzz – Our Innovation Round
Here are Julia’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.
- #1 thing to be more innovative – Be on high alert about what the younger generations are doing with technology.
- Best thing for new ideas – Listen to what other people are saying.
- Favourite tool for innovation – Google Drive
- Keep project / client on track – Know when it is not your job to run it. Know your limitations and what you are really good at.
- Differentiate – Know yourself and what you are good at. Focus on that and demonstrate the values that you bring to a client.
To Be a Leader
People do business with people they like. In a highly competitive world, where everybody is claiming expertise and everybody is putting out materials, ultimately, people need to trust you. They need to believe you and they need to understand that you understand them.
Julia suggested I interview Cathryn Lyall, Co-founder of Seismic Foundry. So Cathryn, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Julia Streets.
- Website – Streets Consulting
- Website – Julia Streets
- Twitter – @Streets_Julia
- DiverCity Podcast
Cool things about Julia
- She is the author of the book, The Lingua Franca of the Corporate Banker, which offers a seriously light-hearted view on corporate language.
- She’s a regular guest on BBC Radio Kent’s Drivetime show.
- She serves as a trustee of the charity ‘Children in Crisis’.