Jules Brooke, Handle Your Own PR – InnovaBuzz 199
Jules Brooke, Handle Your Own PR
In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Jules Brooke of Handle Your Own PR. Through software and training company Handle Your Own PR, Jules runs in-person PR accelerator programs, online training and public speaking to business groups, as well as providing the PR software for businesses to handle their campaigns.
In our discussion, Jules talked to me about
- Knowing who the audience is for your PR campaigns and where they can be found
- Helping journalists by writing your articles and press release for them
- Described the step by step process that makes a great PR campaign
Listen to the podcast to find out more.
Listen to the PodcastThe media is desperate to hear about new and innovative businesses. If you have a great story, every journalist would want to have it. @JulesBrooke on #InnovaBuzz podcast Click To Tweet
Show Notes from this episode with Jules Brooke of Handle Your Own PR
Key points and take-aways from this episode include:
- The media is desperate to hear about new and innovative businesses. If you have a great story, every journalist would want to have it.
- It’s not about you. It’s about the readers. A media release needs to be really helpful to the readers, viewers or listeners of the media outlet. It is not of any interest to them that you’ve launched something or that you’ve got a product unless you are actually talking about how it helps other people.
- Offer advice to people. Take those questions. Turn them into a headline and explain how to do it in 500-600 words.
- Be generous with your advice and be generous with your information. It positions you as a leader and as someone who knows a lot of stuff that other people don’t know. It makes you very approachable.
- People tend to trust you very quickly if they find you in the media.
- Put all the punchy stuff upfront. Put as much information as you can in your headline and in the first couple of sentences.
- If you want to get published consistently, start writing articles as if you are a journalist.
- Narrow your niche as much as you can so that you can speak to them in a language that resonates with them.
- Know who your customers are, what type of media they are consuming, and at what time of day. From there, you can start targeting the media facilitating that.
- 6 Steps of Starting a PR Campaign:
- Be prepared. Have great photography and make sure that your website is ready to go.
- Write your media release and get your angle right.
- Contact the media outlet. Find journalists that are talking about your topic.
- Pitch your story. Write an email that explains your story idea and attach your media release.
- Make the most out of it. Get a copy of it and promote it on social media, on your newsletter, and on your website.
- Jules’ Handle Your Own PR platform is an all in one campaign platform that helps people streamline the PR process, build a media contact list and manage their PR campaigns.
- If you are writing blog posts or LinkedIn articles, take those articles and put them out to the media first.
The Buzz – Our Innovation Round
Here are Jules’ answers to the questions of our Innovation round. Listen to the interview to get the full scoop.
- #1 thing to be more innovative – Think outside the square. Dream big. Be tenacious.
- Best thing for new ideas – Brainstorming, getting feedback.
- Favourite tool for innovation – Asana, Zoom, Google Hangouts, Qwilr.
- Keep project / client on track – Mentoring, coming up with new educational opportunities.
- Differentiate –Photography. Photography can make or break in a campaign. If you want to make yourself standout, pay someone to take fantastic shots that illustrate what it is that you do and send those out to the media.
To Be a Leader
PR! It’s the one thing that every business should be doing. It positions you as a leader and you get a third-party endorsement which gives you immediate trust. People believe you are a leader in your field if you are in the media.
Jules suggested I interview Anne McKevitt, a serial entrepreneur, business advisor, best-selling author & personality. So Anne, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Jules Brooke.
- Website – Jules Brooke
- Website – Handle Your Own PR
- Twitter – @JulesBrooke
- Webinar: PR is the Best Lead Generator
- Webinar: PR Masterclass
- PR DIY Bootcamp
- PR Campaign Management – Start Offer
- Journalist Hyper Link Service
- PR Accelerator
*Some of these links are affiliate links
Cool things about Jules
- She’s has worked with a number of Australia’s top companies including Fisher-Price, Red Bubble, Hardie Grant Publishing, and Dorel.
- She’s an experienced and dynamic speaker for small business associations, councils, networking and entrepreneur groups.
- She holds a Bachelor of Arts degree in Media Studies from the RMIT University.