Jay Acunzo, Unthinkable Media – InnovaBuzz 118

Jay Acunzo, Unthinkable Media

Jay Acunzo, Unthinkable Media

In this episode, I welcome to the InnovaBuzz Podcast, Jay Acunzo, founder of Unthinkable Media. Jay is an award-winning podcaster who hosts the Unthinkable podcast and The Maker Channel.

Jay has served as a digital media strategist at Google, head of content at HubSpot, and has worked in venture capital companies before starting his own business. His work has been cited in courses at the Harvard Business School, by writers at The New York Times and The Washington Post, and by investors on the TV show Shark Tank.

Tamsen Webster on episode 116 suggested we interview Jay.

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Never apologise for finding meaning in your work because that is what a meaningful career is. Find emotion in what you do. @JayAcunzo on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Jay Acunzo, founder of Unthinkable Media

Key points and take-aways from this episode include:

  • Unthinkable Media is a podcast development company working with brands to host and create concept shows that are genuinely entertaining about topics relating to work.
  • Never apologise for finding meaning in your work because that is what a meaningful career is. Find emotion in what you do.
  • It’s not about where you start. It’s about what else you do after. Best practices are merely a good place to start but there are a lot of places to start. You can start with your own idea, with questioning a best practice, a list article, or a podcast. The missing pieces of a best practice are all the variables that make your context that specific context.
  • Use the passion of who you are trying to reach as a gauge for whether or not you should invest more in that thing. Don’t be too consumed with top line results right away. If you just flip that and get the passion first, the big results can be a lot easier to achieve.
  • Acquiring attention is an overlap of being incredibly relevant to an audience and then providing value in an unexpected way.
  • The new marketing mandate – hold attention, don’t just acquire it. You have to hold attention because the consumer has all the power. Unless you are able to deliver value over time, holding attention, you are not being productive as a marketer. To hold attention, you need to be genuinely enjoyable!
  • Four distinct benefits of podcasting:
    • It creates super fans. People online feel that they know you offline.
    • It sparks movements because you can own a theme outright.
    • It fuels the rest of your marketing because a show has all these content bottled up in a single episode.
    • It triggers action. A great podcast does not sit anywhere in the marketing funnel. It straightens the whole thing.
  • Be the guest once in a while yourself. Answer people’s questions from the listeners or talk to them directly. The more you do that the more the benefit grows.
  • Jay is currently writing a book called “Break the Wheel” which is set for release this Fall.
The new marketing mandate - hold attention, don't just acquire it. @JayAcunzo on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Jay’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  • #1 thing to be more innovative -Spend more time focusing on your firsthand experience of your world, your self-awareness, and situational awareness. Get to know yourself and your team. Get to know your customers and understand how to test and then rate within the confines of your resources.
  • Best thing for new ideas – Those calls that I have. The one to one video calls. The calls themselves are not scalable but the lessons I learned from those calls absolutely are.
  • Favourite tool for innovation – Self-control App. You add a bunch of URL’s that you want to stop visiting mindlessly as a distraction, and every time you go to those URL’s, it say’s it cannot be reached.
  • Keep project / client on track – Finding the interest and excitement in it, and constantly getting feedback from an audience as affirmation – that’s what fuels me as a person.
  • Differentiate – Be exceptional. Find and follow what makes you an exception. Care less about what the experts say and stop trying to act like an expert yourself because they deal in generalities or absolutes. Act like an investigator in the digital age to find your own answers in a world overflowing with everybody else’s.

To Be a Leader

Just because it is the best approach for someone else doesn’t make it the best approach for you. We spend too much time biasing our decision making based on whatever is most common or whatever is most recent but doing that does not guarantee success. It is whatever works for you. Be a little bit more self-assured that you understand yourself. Understand your customers and you understand the limitations of your own resources to make that call.

Reach Out

You can reach out and thank Jay through his website, email, and on Twitter – @JayAcunzo

Suggested Guest

Jay suggested I interview Andrew Davis, bestselling author and keynote speaker, and creator of “The Loyalty Loop” video series. So Andrew, keep an eye on your inbox, for an invitation from us to the InnovaBuzz podcast, courtesy of Jay Acunzo. 

Links

Cool things about Jay:

  • He hated sand when he was a kid.
  • He’s been called a “creative savant” by Salesforce and was named to the city of Boston’s “50 on Fire” list.
  • One blog called him a “marketing antihero”, causing Jay to immediately buy a Batman mask. Unfortunately, his wife does not allow him to wear it in public.
Act like an investigator in the digital age to find your own answers in a world overflowing with everybody else's Click To Tweet

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Jürgen

Jürgen is the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook and Google+ Pages.

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