Jason Sisneros, Anton Jae Global – InnovaBuzz 155

Jason Sisneros, Anton Jae Global

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Jason Sisneros. Jason is a public speaker, entrepreneur, and philanthropist. His life has taken him around the world speaking on over 3000 stages, consulting with hundreds of business owners, and supporting charities across the globe. And most recently, Jason is taking on comedy!

Jason and his team at Anton Jae work with clients when their company has a lot of potential, but also a lot of questions about where it’s headed. They help them deal with change and set direction resulting in growth. His work with many clients has earned Jason the nickname “The Architect”. Jason is also the CEO of the Feed a Billion, a non-profit organization that works with local charities to provide healthy and nutritious meals to people in need around the world.  

In our discussion, Jason talked to me about

• The importance of having a vision of where you want to be and what you want to be, then setting in place a stepwise plan to get there
• How to ensure that everyone in your company or organisation is working towards the same goals and with passion and conviction, AND
• making loving the outcomes of your customers the core of your company culture.

Dave Blanchard on episode 146 suggested we interview Jason.

Listen to the podcast to find out more.

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Show Notes from this episode with Jason Sisneros of Anton Jae Global

Key points and take-aways from this episode include:

• Failure to success is as areas to breathing. It is necessary.
• It is in your moment of decisions that your destiny is shaped. You have to decide for yourself. You have to be a different person than you were yesterday to be able to achieve those things that you see for yourself in the future.
• If we are not serving, we are not truly alive.
• Each of us has a thing called potential that we are supposed to get good at as possibly as we can.
• The principle of business is not what you do but how you do it.
• A lot of businesses are running their companies around profit. You should be running it in free cash flow. Free cash flow is where it’s at because that is the money you can take out of your business that does not impact in any way, shape or form the incremental progress.
• The strongest need in human psychology is for us to remain consistent with who we are, and who we are is greatly defined by the people around us, expecting us to be the same today as we were yesterday, and we are not. We are an evolution. We are innovation. If we are not innovating, we are not happy. We are not making progress.
• To innovate, you have to take something that you’ve looked at the same direction for ten years, twist it by one inch, and you have another view. It gives you a whole new understanding about how to approach that issue or challenge which gives you a whole new thought process and intellect to be able to solve it.
• Make up stuff that is going to inspire you and make you smile. 
• Little shifts for your company at the right place and the right time make massive differences.
• Businesses are not bathrobes. One size does not fit all.
• A business is nothing but a culmination of people. Know each one of your employees. Know why they are working for you and what their outcome is. If you build your business around their outcomes, they will never leave you.

The Buzz – Our Innovation Round

Here are Jason’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

• #1 thing to be more innovative –  Realize that whatever you believe, we are all born of a creative creator. We were formed in that likeness and we have that same creativity. Whatever your vision is, it is uniquely suited for you to accomplish but you have to be clear about it and build the step backward for you to be able to achieve it. You can do anything that your mind can imagine. 
• Best thing for new ideas – Look for a gap in the marketplace. You can either take somebody else’s idea and improve upon it or you can create an entirely different lane. Love the outcomes of your customers.
• Favourite tool for innovation – Growth: Mastering Your Business’ G-Spot, Business Gamification Algorithm
• Keep project / client on track – Follow the system. Principles that are duplicative. People love to win. Build a system for them to be able to win and they are going to be happier.
• Differentiate – Have a plan. Build an amazing culture. Fall in love with the outcomes of your clients. Rinse and repeat over and over again.

To Be A Leader

Never stop learning. Always keep a smile on your face.

Reach Out

You can reach out and thank Jason through his website and on Facebook.

Suggested Guest

Jason suggested I interview Misty Lane of Misfit Nation, and Lorin Harris, Chief Program and Strategy Officer of the Kenneth Rainin Foundation. So Misty and Lorin, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Jason Sisneros.

Links

• Website – Jason Sisneros
• Website – Anton Jae Global
• Twitter – @JasonSisneros
• Facebook
• The Bald Avenger

Cool things about Jason

• Among his past and current clients are Fortune 500 companies such as Nike, Comcast, Microsoft. 
• He is widely regarded as one of the brightest minds in business and innovation.
• He was the number trainer for Tony Robbin’s programs.

Listen to the Podcast