Jacqui Jubb, Copywriter and Launch Strategist – InnovaBuzz 216
Jacqui Jubb, Copywriter and Launch Strategist
In this episode, I’m really excited to have as my guest, Jacqui Jubb, a copywriter and launch strategist. Jacqui is a lawyer turned copywriter and writing mentor, who helps people express their creative genius and launch their signature program into the world.
In our discussion, Jacqui talked to me about:
- Tips to write a good headline, that gets people reading further
- How to engage your dream client with personality infused copy
- Ways to use storytelling in your copy
Listen to the podcast to find out more.
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Show Notes from this episode with Jacqui Jubb, Copywriter and Launch Strategist
Key points and takeaways from this episode include:
- Copywriting is the art of persuasion.
- Writing great copy is all about figuring out that connection point. If you can figure out what will grab your reader’s attention and hit those points in the right way, and then set yourself up as the one that provides a magnetic solution to their problem, you are going to get some momentum with your marketing and sales.
- Start with really understanding your audience. Know where they hang out and where they communicate their needs. Do some market research.
- People are inherently interested in other people. They want to see some aspects of themselves reflected in your story.
- Show and not tell. Don’t tell them what you do. Show them what you do.
- Creating an open loop in your headline is a great way to keep your prospects interested. Alluding to what you are writing about and still being mysterious is a great way to get them to open your email and read it.
- There is always something interesting that relates to your life and your audience.
- Business is all about relationships and creating extraordinary experiences that make your customers want to come back to you.
- Make sure that your copy is streamlined and that you are being consistent across your channels. The words you write should not only resonate with your market but should also be consistent across the various touchpoints.
- Thinking about your values and mapping out a mini brand guide that establishes what you stand for is a good starting point in developing your own conversational style and tone of voice.
- Copywriting needs to be clear. Write in the way you would speak. If you’re wavering and not sure of what to say, just be really clear, don’t try to be clever.
- The best way to discover your tone of voice is through engagement.
- It is not until we sit down and write that we start to find our true voice.
- Everyone has the ability to write. It can be learned.
The Buzz – Our Innovation Round
Here are Jacqui’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.
- #1 thing to be more innovative – Find the silence. Innovation can only truly come when you create some silence in your world. If you can find that silence, it gives space for innovation to flourish.
- Best thing for new ideas – Getting into an entirely different space or environment. Working with a mentor.
- Favourite tool for innovation – Pen and paper.
- Keep project / client on track – Working out time in your client’s diary to get things done and execute. Doing check-in calls.
- Differentiate – Capitalise on your story. Your unique story is your selling point. Use that to tap into your market and your customers’ issues and problems. Focus on transformation and not just information.
To Be a Leader
Stop looking around so much at what other people are doing. Watching too much of what other people are doing kills your innovation and creativity. Focus on where you are at and how you can bring your audience to exactly where you are.
Jacqui suggested I interview Richard Everett, CEO of the Coaching People and of Yoga Mat Co. So Richard, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Jacqui Jubb.
Cool things about Jacqui
- She speaks French.
- She’s a huge fan of musical theatre.
- Her work has been featured in White Magazine, McGrath Magazine, Sydney Morning Herald, Mamamia and regional Fairfax newspaper publications.