Lydia Lassila, BodyICE
In this episode of the InnovaBuzz podcast, I’m excited to speak with Lydia Lassila the founder and CEO of BodyICE, who produce ice and heat packs for injury management.
In addition to being a business owner, a mother of two young boys, a wife, a motivational speaker, Lydia is also a champion aerial freestyle skier who is currently in full training to compete at the 2018 Winter Olympics in Pyeongchang, Korea, her fifth Olympic campaign.
Lydia won the gold medal in aerial freestyle at the 2010 Vancouver olympic games and achieved bronze at the 2014 Sochi winter olympics, becoming the first woman to perform a quad twisting triple somersault jump in competition, a jump she’d landed on snow for the first time only days before.
Lydia’s story is also featured in the book and film “The Will to Fly” – an inspirational journey into the mind of a champion.
Of course, we talked about sport, and I was really keen to learn how Lydia applied the lessons from her sporting career to her business. Listen to the podcast to get the full scoop.
Get really clear on your niche market and serve them well. @LydiaLassila on #InnovaBuzz Click To Tweet
Listen to the Podcast
Key points and take-aways from this episode with Lydia Lassila of BodyICE include:
- BodyICE products were born out of a personal need that Lydia had – after fulfilling that need and solving her problem, Lydia developed the products to solve the same problems for other people.
- Identifying your ideal market for your products, makes it easy to market the products.
- The fear of failure is basically the same in sport as in business – the best way to deal with fear, is to acknowledge the fear and the emotions associated with it, deal with the limiting beliefs, then imagine the desired result and project forward.
- Being clear about your why for your goals is a very powerful motivator. Keep your why at the front of mind.
- Lydia balances her many roles, by “compartmentalizing” the different roles, allowing her to focus fully on one role at a time.
- In sport, as in business, taking risks is required to push the boundaries as a leader. However, there is a difference between taking risks and being reckless.
- Being aware of your inner dialogues and limiting beliefs is important in order to address and overcome limiting beliefs and negative behaviours. This takes a lot of work on your mental aspect and mindset. Just like training your body, you should also train your mind.
- Having a team in her business, allows Lydia to take time to prepare for her next competition.
- It is really important to have a clear picture of where you are going in business and the goals of the business, and it helps get your team aligned as well.
The Buzz – Our Innovation Round
Here are Lydia’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.
- #1 thing to be more innovative – Travel and experiencing other cultures and products.
- Best thing for new ideas – For me, it has been a personal need which was not fulfilled.
- Favourite tool for innovation – Simplifying my processes, find the system which suits your needs to deliver your numbers.
- Keep project / client on track – Set clear deadlines and timelines, with milestones and stick to them.
- Differentiate – Every business is unique – find an unfulfilled need and fill it.
To Be a Leader
Find your niche market; get really clear about that and service them well! Look for and implement constant improvement.
Lydia suggested I interview Michael Klim, Olympic Champion swimmer and founder of Milk and Co on a future InnovaBuzz podcast.
So Michael, keep an eye on your inbox, for an invitation from us to the InnovaBuzz podcast, courtesy of Lydia Lassila of BodyICE.
Links and Books
Cool things about Lydia
- I’ve already mentioned this, but it’s worth repeating – Lydia is world record holder, a gold medal winner at the 2010 Vancouver Winter Olympics, and the first woman EVER to execute a quad-twisting triple somersault.
- She was an elite gymnast as a teenager, but injury curtailed that career and she changed to freestyle skiing.
- Lydia is also a keen surfer.