Nina Radetich, Radetich Marketing and Media
In this episode, my guest is Nina Radetich, of Radetich Marketing and Media. Nina has a journalism background and uses the experience to write quality content for her clients – content that tells a story and engages the audience. She is also a Duct Tape Marketing Certified Consultant, specializing in Marketing and Marketing Systems.
Listen to the podcast to find how Nina helps small businesses with their marketing.Video online is Know-Like-Trust all in one! @NinaRVegas #InnovaBuzz Click To Tweet
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Key points and take-aways from this episode with Nina Radetich from Radetich Marketing and Media include:
- Running her own business gives Nina the flexibility to spend time with her son during the day and accompany him in his daily endeavors. This became one of the driving factors to make a shift from media to owning a business.
- When Nina left the news industry, she started a social media marketing business and she realized that in wanting to serve small businesses, they needed more, they needed a complete marketing system.
- Starting a new business has challenged Nina, to learn new things and give her a new sense of purpose.
- What attracted Nina to the Duct Tape Marketing model was the idea of strategy before tactics. You begin by working out your target audience. Who are you trying to reach? The Duct Tape Marketing ties the strategy together with the tactics, with the focus being on strategy first.
- When you have the marketing strategy dialed in, you are able to identify the opportunities that are going to be a win-win for both the clients and you. It’s really important to make sure that you and your services match to the client and their needs.
- Video feels unnatural to people. Recording videos in interview format can be a good way to get people doing video content without feeling uncomfortable.
- As a TV presenter, Nina invested a great amount of time practicing presenting in front of a camera and also watching herself to improve. She also had coaches helping her improve. She said that we need to focus on one thing to improve at a time.
- Also, if you are going to record videos, it’s critical to rehearse.
- Video online is Know-Like-Trust all in one! Putting a face to a brand and being more than a logo really builds trust when done through video.
- Turning all content into storytelling as a lesson to weave into business will be much more engaging and draw people in and connect people who are interested in the story.
- Marketing is a system and a framework, not the “tactic of the day”! If you just install this system; if you take a little bit of time to determine who your client is, what makes you stand out, what your unique value proposition is, find a way to communicate that and install some of these tactics and manage them on a day to day basis, you will have great success.
The Buzz – Our Innovation Round
Here are Nina’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.
- #1 thing to be more innovative – Shut off your brain and move – get out and walk, take a ride, shut off the phone and exercise.
- Best thing for new ideas – Hop on the bike, go for a walk, when you get an idea record it or write it down on the notes, then map it out on the whiteboard.
- Favourite tool for innovation – I love Teamwork project management software! Teamwork reminds me of the details of my task so that my brain can be free of the details and allows me to think a bigger picture.
- Keep project / client on track – Clear communication and giving clients an understanding of what’s at stake if we don’t stay on track because that puts skin in the game for them as well. Help clients understand what you are doing.
- Differentiate – Just be authentic. Don’t try to emulate others. Don’t be afraid to show up and embrace who you really are.
To Be a Leader
You have to allow yourself some time and space away to think and grow your creativity. Leave your smartphones and electronic devices and allow other interactions.
Nina suggested I interview Dr. Ilene Ruhoy from The Center for Healing Neurology on a future InnovaBuzz podcast.
So Ilene, keep an eye on your inbox, for an invitation from us to the InnovaBuzz podcast, courtesy of Nina Radetich of Radetich Marketing and Media.
Links and Books
Cool things about Nina
- At the age of five, she wanted to be a news anchor so she pursued her dream.
- As a child she also had her entrepreneurial endeavors, e.g. The Snail Company!
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