Gary Leland, Podcast Movement – InnovaBuzz 154

Gary Leland-Podcast Movement

Gary Leland, Podcast Movement

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Gary Leland. Gary is a media producer, keynote speaker, a prolific podcaster, a Podcasting Hall of Famer, author, entrepreneur, and most recently a Crypto Enthusiast. He is also the Co-Founder of Podcast Movement, the largest podcasting conference in the world.

Gary first began building eCommerce Websites in 1996, produced his first podcast in 2004 and now is educating people in all things cryptocurrency, as well as speaking, organising the Podcast Movement annual conference and hosting and publishing 12 podcasts and 9 video shows at last count.

In our discussion, Gary talked to me about

  • The importance of keeping up to date with what is happening in the world, to recognize the needs and opportunities to improve things – make them better, which is innovation
  • Tips for starting a podcast or a video show, and where to get ideas from
  • Using your podcast to learn about topics of interest

Dave Jackson on episode 145 suggested we interview Gary.

Listen to the podcast to find out more.

Listen to the Podcast

There are 2 things you can do with a podcast. You can sell stuff or you can use it for education. @GaryLeland on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Gary Leland, Co-Founder of The Podcast Movement

Key points and take-aways from this episode include:

  • Most people who make good money off a podcast, do not make it from a sponsor. They make some from a sponsor but that’s only a small part of their revenue.
  • There are 2 things you can do with a podcast. You can sell stuff or you can use it for education.
  • A lot of things are similar so you can repurpose them on other things.
  • A niche is a good thing. You can dominate a niche rather than a mainstream. It is hard to dominate a mainstream because there’s a lot of bigger players going after that mainstream.
  • Anything, if you do it long enough, becomes work.
  • If you love it when you start, you will still like it ten years later. But if you don’t even care for it when you start, you are probably going to hate it ten years later.
  • Gary Leland, Dan Franks, Jared Easley, and Mitch Todd started the Podcast Movement in Dallas, Texas, six years ago.
  • If you do it once, it’s luck. If you do it twice, it’s not.
  • Don’t be concerned if there are a lot of other people doing a podcast in the same niche that you want to do it in. Aim to make yours be the best.
  • It never hurts to see what other people are doing. You don’t have to sit there and model your whole show after someone. But by listening to other shows like the work you are wanting to do, you can educate yourself and it will help you lay out a format of what you want to do and give you some ideas that can help spice up your show.
  • Podcasters benefit when they all work together.
  • Force yourself to do it even if you are uncomfortable. If you just keep forcing yourself to do it, you will get comfortable with it sooner or later but you have to force yourself no matter how much you hate it.
Podcasters benefit when they all work together. @GaryLeland on #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Gary’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  • #1 thing to be more innovative –  Be aware and pay attention to what’s going on. Improvements are innovations. 
  • Best thing for new ideas – Watch TV! I particularly pay attention to the ads.
  • Favourite tool for innovation – My display system and how it is set up on my computer. I have four monitors and on every monitor, I have a different browser with the sites that I want to use for a particular niche or genre. I can go to anywhere I want instantaneously. Mailplane for my email. 
  • Keep project / client on trackWunderlist and BigVU (teleprompter).
  • Differentiate – Be yourself and be honest about who you are. You will differentiate yourself because you are just going to be different naturally. Don’t pretend to be knowledgeable when you are not.

To Be A Leader

Get involved in your field and in your community.

Reach Out

You can reach out and thank Gary through his website and on Twitter.

Suggested Guest

Gary suggested I interview Rob Walsh, Vice President of Podcaster Relations for Libsyn, and Paul Colligan, CEO of Colligan.com. So Rob and Paul, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Gary Leland.

Links

Books

Cool things about Gary

  • He was one of the first 100 podcasters on the planet.
  • In 2017, Mayor Williams, and the Arlington Texas City Council proclaimed March the 1st as Gary Leland Day in honor of his podcasting and entrepreneurial endeavors. 
  • He made his first and only appearance in a major motion picture when he was a featured extra in the movie Born on the Fourth of July starring Tom Cruise. 
By listening to other shows like the work you are wanting to do, you can educate yourself and it will help you lay out a format of what you want to do. @GaryLeland on #InnovaBuzz podcast Click To Tweet

Listen to the Podcast

Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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