Episode #19 – John Bellamy of Heart Centered Money Makers

John Bellamy

John Bellamy, Heart Centered Money Makers

In this episode number 19 of the InnovaBuzz podcast, John Bellamy of Heart Centered Money Makers reminds us to stand for our own purpose in life and say “This is my life. I’m here and I’m going to take control.” Serve your customers and make a difference in the world.

Listen to the Podcast

Watch the Video

Today, John has very kindly offered a personal consultation with him on Skype to help you get really clear on your vision and looking at what road blocks might be stopping you and helping you put some plans into place to overcome those road blocks.

Put your comments underneath the video, tell John what things are happening out there in the world today that absolutely break your heart and what you want to do about it. I’ll get John to come back in a couple of week’s time and take a look at the contributions and pick out the winner.

Show Highlights

Some of the highlights of this episode include:

  • John has been an entreprenuer all his life, playing the bagpipes at house auctions while he was at school to earn money, then running several businesses before joining with Rossco Paddison to start Heart Centred Money Makers, helping entrepreneurs build a lifestyle business.
  • In the internet age people are hungry for information. Now more than ever, to get the results that you want out of life and out of business, it is super important for every aspiring entrepreneur out there to focus on a niche.
  • Despite the relative anonymity of the internet or web – people still buy from people, so relationships are as important as ever.  You need to build a connection.
  • If  we focus every single day on serving – serving our customers, our community, giving our best, then success will follow.  The magic pill, for John, to success is waking up every morning, getting inspired and taking action to go and serve your market that day and just doing it every single day for the rest of time.
  • John’s advice to get more innovative in what you are doing, is firstly, get massively clear about what you want to achieve; then get clear about your key strengths and finally get clear about who you need on your team to help make your vision a reality.

The Buzz – Our Innovation Round

Here are John’s answers to the questions of our Innovation round. Watch the interview to get the full scoop.

  • #1 thing to be more innovative – They really need to get crystal clear on what their actual vision is first
  • Best thing for new ideas – Set time in my diary for critical thinking and reflection, with a customer centric focus.
  • Favourite tool for innovation – Infusionsoft is an amazing tool. Also Gliffy and LeadPages
  • Keep project / client on track – Bill monthly recurring in advance, because you’re not having to constantly resell.  Set agreed milestones to prevent scope-creep.
  • Differentiate – Investing the time, and getting really clear on who they are as an individual, who they actually want to serve and really getting laser focused on that niche that they’re going to be servicing.

Reach Out

You can reach out and thank John via Heart Centred Money Makers’ Website – where you can also learn how to help people to buy your services.

Suggested Guest

John suggested I interview his business partner Rossco Paddison of Heart Centred Money Makers.  So, Rossco keep an eye on your Inbox for an invitation from me, for the Innovabuzz Podcast!

Competition Hint

Hint: To enter the competition, leave your comment underneath the video. Tell us about what breaks your heart in the world today and what do you want to do about it.


Full Transcript

Click to Read…


Hi, I’m Jürgen Strauss from Innovabiz. Welcome to Episode No 19 of the InnovaBuzz Podcast – designed to help smart businesses with an interest in innovation and the Internet of Things become even more innovative.

In this episode, my guest is John Bellamy, who is one of the founding partners of Heart Centred Money Makers.  He is an absolute dynamo!  An entrepreneur with a passion for assisting other business owners get crystal clear about their vision, their purpose, their strengths and the greatest contributions they can make to their clients.  We talk a lot about making a difference in the world, leaving a legacy and work-life balance, John even shares his plan for establishing an office on the moon!  You will need to listen to the interview to learn more!

This podcast is sponsored by Innovabiz, where we help smart, innovative business owners save time and money and grow their business by making their websites achieve more.  Of course, at Innovabiz, we do more than just build websites – we provide solutions to our clients’ needs by leveraging the power of the internet in innovative ways. If you want to learn more, then go to innovabiz.com.au or if you are ready to find out how our magic can help you, then apply for our Website Accelerator Session at innovabiz.com.au/wac.

Before we meet John, a quick competition announcement – this week’s prize is a personal consultation with John on Skype, to help you get really clear on your vision and looking at what road blocks might be in stopping you and helping you put some plans into place to overcome those road blocks.  Stick around for details on how you can enter the draw to win that competition prize later on in the interview.

So let’s get into the Innovation Hive and get the Buzz from John Bellamy.


Jürgen:  Hi, I’m Jürgen Strauss from Innovabiz. I’m really pleased to have here with me today on the InnovaBuzz podcast all the way from Brisbane up in the North of Australia, John Bellamy of Heart Centered Money Makers. John is an expert on converting your online presence, particularly on LinkedIn, to sales and runs a whole range of coaching, helping people, helping entrepreneurs and particularly innovative entrepreneurs turn their online presence into sales in a very big way. Welcome to the podcast John.

John:  Thank you very much Jürgen, thanks …

Jürgen:  It was Mandy Brasser who suggested we have you on the podcast. You’re here courtesy of Mandy.

John:  Mandy is an absolute gem in the community out there. She’s an amazing woman.

Jürgen:  Yeah, and we had her podcast published last week, that’s a really good episode. Now before we hear more about John’s story, I’d just like to announce today’s competition and John’s very kindly offered to donate a coaching session with him on Skype to help identify road blocks in your business, in taking the next steps of your vision. Usually most of our audience have a pretty ambitious growth vision but sometimes you run, well often and I know from my own experience you run into road blocks and John has offered to have a coaching session with you to identify those roadblocks and help you put some action plans in place to overcome those. Stayed tuned later on in the interview and you can find out how you can enter the draw to win that prize. Thanks John for making that available.

John:  You’re most welcome

Jürgen: Before we learn about your background and what you do today, tell us a little bit about your journey. If we look right back to your childhood, what did you want to be when you grew up?

John:  Well – what did I want to be when I grew up takes me back. Ever since a young age, I actually had always wanted to be in the police or the defense force. Then my parents went, they were happy from a decision point of view but they were like, surely you can … Is that really what you want to be doing? Yeah and I’ve always wanted to do that and lo and behold I found out I was color blind at an early age and that put the handbrakes on a lot of that. I remember going through school and although I was a good student in my opinion, I remember getting my marks at the end of grade 12 and from what the teachers had foretold, you definitely won’t see them from a psychic point of view because the results from the opening scores here in Queensland were completely different. That sort of threw me right off the ball as far as … I think this is the challenge that many young entrepreneurs face and aspiring entrepreneurs, is like, my life has now changed, what am I actually going to be doing. Yeah, that was me, I mean I was a professional musician in school and …

Jürgen:  What did you play?

John:  I played the bagpipes, so I will keep that one off the blow.

Jürgen:  Pause, here we go. That’s unusual. I think I don’t believe I’ve ever had a bagpipe player on the podcast.

John:  Yeah, it was great at paying the bills. I used to go and play like 15 minutes before an auction as an example and a real estate agent pay you a couple of hundred dollars just to march up and down the street to get more traffic to an auction.

Jürgen:  Great marketing.

John:  I’ve never been shy from that aspect and that’s sort of led me to on a great journey to where myself now, my business partner Rossco, have our company Hearts Centred Money Makers. Both of us have come through that journey of uncertainty, if you like and really trying a lot of different modalities and different employment opportunities in businesses, just really to work out what that fit was. When I look back for me personally, when I really take an in-depth look inside myself and I go well, over the years I’ve been fighting what’s actually come out and what’s actually come out to be a great business and a growing business now.

I look at one of the first jobs that I finished at school which literally the day after school I started knocking on doors and selling Optus mobile phones to … While everyone else was getting drunk at school, I was selling and serving customers. It’s been a great journey.

Jürgen:  That’s fascinating, a lot of interesting stuff in there. I know that you’re color blind and I don’t know if you heard our interview with Miguel Nieva a few episodes back. He’s a Portuguese entrepreneur that developed a code system where color blind people can actually recognize colors. It’s quite fascinating. You might want to have a look at that if you haven’t seen it already.

John:  I’ll tell you what, it makes it, being color blind, makes it entertaining with your five year old daughter when she wants to do some coloring lessons and she’s like, “Dad that’s not green. That’s brown.” It’s all great.

Jürgen:  Yeah, all right. How long have you been in business then?

John:  Essentially I’ve been working for myself in consultancy since 1999. I suppose the typical entrepreneur journey; most entrepreneurs start out being employed and then have their part time business going in the background. That was no different with myself. Throughout that time, I had a few different businesses and ranging results from spectacular through the absolutely ordinary and just really found my way through actually doing and implementing and really seeing what works and trying different things and really being a crash test dummy in that regard. Myself and Rossco my business partner, we met a few years back, now about five years ago.

I had a couple of professional and personal development events out in the market place and we stayed in contact. It’s been almost two years now that we joined forces and I bought into the business and brought what I had from a consultancy business and Rossco brought what he had and we’ve really taken out at the approach of really servicing those conscious entrepreneurs, those heart centered entrepreneurs who really want to build a lifestyle business.

Jürgen:  Yeah and the focus is very much on being of service which resonates with our audience very much, I really like that.

John:  Yeah, our whole thing is helping people with … a lot of what we do is helping people with the mundane and boring. It’s those little tedious tasks like putting a marketing funnel together, really getting clear, picking up the phone and having a casual conversation and turn that into cash. All of those mundane and boring things that most entrepreneurs don’t want to touch, we don’t want to know about, but they’re those 1% that actually enable you to go and reach the 100% of your audience and enable you to actually turn that vision into a reality and then ultimately into a legacy once you’ve left the planet.

Jürgen:  Yeah, good stuff. When did you discover the internet and start using that as a one of the key tools to leverage the marketing funnel?

John:  Sure. The internet for me, when I look at the internet, for me when I first really started to leverage it, was when I was essentially doing my internship in business if you like with a company called Salmat S-A-L-M-A-T which is one of Australia’s largest catalogue distribution companies, yeah. At that time and how LinkedIn came to it – I was one of the agencies represented, so just walked around and inspected the advertising agencies. I was connecting with all of these different types of professionals be it the agency, the end user clients. Like most business, you’re networking and you’ve got this stack of business cards that just continues to grow.

It was like what do we actually do with this stuff. We had platforms back in the day, like Goldmine and Salesforce and all of those. What I found was if I choose to leave this organization, how am I going to continue to build my professional connections in a way that will not take customers from Salmat or anything like that because I’ll never do that. Really to continue to develop and grow and educate and communicate with these people over time and lo and behold I receive this connection request saying, “You should jump on this platform called LinkedIn.” I opened it up and I went, “Oh, this looks like a really pretty sexy excel spreadsheet that can store some data.”

Literally I created my profile and I started sending connection request to all of these people that I had met over the last 18 months to two years and I had all these business cards with and went fantastic. Now I’ve got my own personal contact management platform as long as LinkedIn doesn’t shut down, I’ve got this for life and it’s my own IP. Yeah, that was when the big distinction and the curiosity I suppose from my end was really sparked going, how can we, this internet is so brand new and there’s so much information and where do we steer. I was like, OK, I’m just going to start learning this little platform. It’s just grown from there.

Jürgen:  With what you do today and together with your business partner, if somebody meets you for the first time, let’s say a networking event, how do you describe what you’re doing, a short sentence if they say, “John what do you?”

John:  Sure. It’s a great question. Ultimately we help heart centered entrepreneurs to develop a lifestyle business that enables them to really fulfill their legacy. The key on that phrase, if they ask and go, “Tell me what does that mean.” We’re marketers from heart point of view. From a true sense of the word, we just purely want to spark curiosity. When we start to work with people, like I mentioned before, it’s really helping them A to conceptualize that vision that they actually have. Really help them trademark and ultimately look at the legacy that they want to be leaving behind.

From that aspect is then the fundamentals coming behind where we help them to create market and then go and serve that audience in whatever it is that they’re doing. Primarily they’re coaches and consultants. It’s funny the range of clients that we work with, from like the Intuitive Healer right through to the high end leadership consultant who has been working all over the globe. Just really help them to break it right down and productize and servitize their business into finite streams that can be automated.

Jürgen:  Yeah, that’s great. I really like that on a lot of levels, that’s very succinct and when you talk about the entrepreneurs with heart and it engenders that curiosity straight away. Like you say immediately, what does that mean is the follow up which then gives you the ability to explain in more detail.

John:  Yeah.

Jürgen:  I’ve been looking at various other podcasts and reading a lot of books and stuff recently and looking at changing business model for our own company as well in terms of to taking services and making them more into products. As I do that and with all of the reading, it sort of dawns on me really that basically everybody in business is not just a publisher, but also a coach in some respect, so that opens up a pretty big market for you.

John:  Yeah, absolutely. I feel this is where the world is going and there are seven billion plus of us now on the planet and as they say there’s about another two and a half billion people coming online over the next little while from the internet perspective. They’re all hungry for information. Now more than ever, in our opinion, now more than ever has it been so true for you to actually get the results that you want out of life and out of business. Most importantly the people that you want to go and share that with and work with, now more than ever is it super important for every single one aspiring entrepreneur out there to actually hone in on a niche.

I don’t know what your thoughts of that Jürgen, but what we typically find out there is a lot of the people that we speak to through speaking engagements et cetera, they’re absolutely petrified of honing in and saying, “You know what? I work with accountants or I work with plumbers.” Whatever they help them get … Gone are the days of I help everybody get connected.

Jürgen:  That’s right, yeah. Jack of all trades and master of none. Yeah.

John:  Yeah.

Jürgen:  I absolutely agree with you, that’s a real key point and when we build websites one of the things I start with right at the beginning and ask, “Well who’s your audience? Who are we talking to on the website because that’s really important to the website success? Its counter intuitive, most people think if I narrow it down on this niche, I’m losing all these other opportunities. I try to explain to them, well, no you’re not, you’re talking to that one audience and they’re going to identify with you really well and you’re going to maximize your chances of getting business from that audience because they can see how you can help them.

At the same time you’re not saying you’re not going to help other people. Like the example I mentioned earlier, everybody really is a coach. You’re not saying you’re not going to take an internet company for example because they want to learn more about coaching but you were saying that your specialty is coaching, that’s what you’re focusing on, that’s where you spend all your energy building your expertise and knowledge.

John:  Yeah, absolutely. I mean for me personally I just like – what really makes my heart sing in that way, seeing somebody actually get laser focused and go and just be so laser focused on serving one market and putting their marketing strategy, having those sales conversations with people and helping people to buy not shoving products down their throats and for them getting their first sale across the line which might only be a couple of hundred dollars. For me when they do that, they often reach out and they go, “Oh my God, John, I just got my first sale, it was $297 as an example. For them, it’s that self proof, they actually prove it to themselves and if they go about that doing it, every single day, just out there from a serving mentality, who am I going to serve next from a customer point of view?

Who am I going to reach out to, is it on stage, is it online, is it face-to-face? Are we using platforms like Skype – just having that influence on a consistent basis. To me that’s the thing that I love seeing because it shows that they’re standing for A, what they believe in and most importantly they’re standing behind their own actions and their words and the change that they want to make in the world and actually going out there and implementing, they’re taking the actions, they’re getting inspired and they’re taking down the actions – opposed to just talking about stuff and not implementing, so yeah.

Jürgen:  Some of that is the entrepreneur with heart, isn’t it? It’s the passion to actually let that show and take the action and takes some risks.

John:  Yeah. They need to be proud of it, to be proud of the change that they’re actually implementing and it’s OK, we are talking about the rosy stuff right now, it’s OK. You’re going to offend people, your marketing, your messages are going to offend people and that’s OK, they’re not just not a fit right now. To not allow other people’s perceptions or competitor’s perception which is, we don’t have competition. We may have similar people working in the same space. We don’t have competition because at the end of the day whether we are selling a product or a service, people still buy from people. They buy from that connection.

Jürgen:  Yeah, that’s a really important point. I think it’s a point that sometimes these days with technology gets a little bit buried or lost, people look at the tools, it’s like the other example that I’m always confronted with this and it relates a little bit to this – is people ask me how do I get my website ranked on number one on Google. It’s a big thing and I say, “What do you want to be ranked for and why do you want to be ranked there?” – a couple of questions to consider first. It’s nice to be ranked number one and say, “Well I’m number one and pat yourself on the back but you’ve got to have some sort of outcome from that – the thing from that. The second thing they often say, “What’s the trick I can use?” I say, “Well. Really there’s no trick.

It’s all about building relationships and providing information to your audience. If you do that then the search engines, Google for example because what’s Google about? They’re just about delivering the best answer to search that a user puts in there. If you’re answer is the best answer that’s your job, make that the best answer.

John:  Where’s my magic pill Jürgen, where’s my magic pill? It cracks me up. At the same time, I totally get it because I’m human as well and I want a magic pill.

Jürgen:  Yeah, short cuts are always good but sometimes they only last for a short while.

John:  The magic pill is waking up every morning, getting inspired and taking action to go and serve your market that day and just doing it every single day for the rest of time. That’s the magic pill.

Jürgen:  Well there you go, there’s a golden piece of advice for everyone. What do you do on a day-to-day basis then within the business? How do you split the task between you and Rossco?

John:  Yeah sure. We’ve got 10 or 11 of us I believe on the team and so my role personally is more involved in the chief revenue so bringing in the revenue and income streams and all of those types of things. Personally I’m a creator in the Talent Dynamic so Wealth Dynamics profiles. Don’t get me a job to complete it, just let me come up with it and support me to have that implemented. Personally I’m either out there speaking or having conversations that get us more speaking engagements, doing interviews like this on podcasts, creating content or for our mentorship clients, coaching or just having 15 minutes call.

It’s all involved in around bringing in new business and really leveraging outreach from our message point of view. That’s what I’m in charge of. Rossco plays the role of the CEO so he’s involved in the staff management, setting the vision and really ensuring that the business operation is coming along and heading in the direction that we need to. As well as that, we both coach together or individually with our clients and speaking on stages and running our own training et cetera et cetera. I’m very, very thankful that we’ve got an amazing team behind us who really love what they do and they bring their own unique gifts and skill sets to the business.

We are all about surrounding ourselves with specialists who we can bring on in different capacities, at various times, but bring them on instantly, businesses where our clients actually get excited to go, whether that be animating videos or sending connection request on LinkedIn as an example. We’ve got different skills for different roles in the business. I’ve got a background in recruitment as well and learning from those lessons in the past of getting one person to do everything, it’s nowhere near as effective, nowhere near as efficient and quite frankly when you look at it purely from the eyes of the business perspective, it’s a terrible return on investment – if you’ve got somebody trying to do everything.

Whereas if you’re shaping your business and create a business in a way that you can empower people to do what I said, to do what they actually love, they enjoy coming to work and they’re inspired daily and the team dynamics is amazing from that aspect.

Jürgen:  I was reading a fascinating post earlier this week from I can’t recall his name but he’s one of the founders of WP Engine, one of the big managed hosting companies for WordPress. He was taking a line of you should be hiring people that are better than yourself, you should always, and then their job is to hire people that are better than them. You’re always up skilling but he’s talking about exactly what you’re saying, hiring specialists and people passionate about one area. Really up-skilling the organization. He said it’s not about delegating, it’s about improving the skills and making yourself redundant, essentially.

John:  Yeah, absolutely! I remember it was a few years back now, Richard Branson was out here in Brisbane for the Asia-Pacific City Seminar I believe it was and he had the question posed to him, how do you believe the world’s leaders could reduce the unemployment rate across the globe. His viewpoint on it was like; companies nowadays and moving into the future need to be open to having flexible staffing relationships. That’s like take for example the mom who’s got the couple of kids at home and she wants work and she’s got some great skills and initiatives and idezs to bring to the table.

She wants to work within a container that suits her. How can we as business owners and leaders really look at those talents and those skills sets and bring them in? Even though they may only be working in the business for 10 hours a week, how can we ensure that the work that they’re doing is not only inspiring for them, it’s not only helping us as a business get what we want, but ultimately is providing a win for our client? That’s the approach that we’ve harnessed here at Heart Centred Money Makers, is really looking at the strengths and the capabilities and looking for ways to bring people onto the team that’s going to work for everybody involved.

Jürgen: That’s really excellent advice. It reminds me a little bit, thinking back to my corporate life years ago, I guess back in the early 1990s. Some of the big corporations started talking about the triple bottom line which is essentially that kind of thing. The win-win-win in terms of the employees, the company and its customers as well as community.  As so many things in big corporations though, it went into the bottomless pit of catch phrases.

John:  Yeah. We’re going to do this. (laugh)

Jürgen:  Is there something that you worry about? Is there something that keeps you awake at night, apart from your kids perhaps?

John:  Sure. What really breaks my heart the most is like if I wake up, I’m all about how much influence, this internal perspective, how much influence have I had? Have I given enough? Essentially, has the message that myself and Rossco have been creating through Heart Centred Money Makers, has that hit enough people? Have we served enough people? They’re the daily personal things that continue to drive me and wake me up in the middle of night. On top of that, that’s very egotistical, how am I achieving all these breaks in the world?

At the same time, it’s because I actually care. I do deeply care. It breaks my heart seeing people out there in the world who have got amazing gifts and talents and because of the upbringing that they’ve had, or the environments that they surround themselves with right now, or a learning difficulty, or just the rubbish that their friends and family put on them constantly, they don’t back themselves and they don’t allow themselves to stand up and say, “This is my life. I’m here and I’m going to go and take control. You know what? I’m probably going to fail. I’m probably going to make heaps of mistakes on the way. I might lose everything but I’ve got to give it a crack and I’ve got to go and give it a go.” It’s something that breaks my heart when people don’t back themselves to go and do it. Because it’s sort of like, “Why are you here then?”

Jürgen:  It is sad sometimes when you see people take the really safe path or not even take a path at all. That’s even worse.

John:  Yeah. It doesn’t need to be around going and starting your own business. Personally, I believe going and starting your own business or buying a business and being in that business ownership, ultimately personally I believe that’s the way to go. That’s my personal opinion. In saying that, my partner is an example. For her if she could just be an amazing employee and go and help people. By helping them get what they want, nothing would give her greater satisfaction. That’s perfectly ok as well. It’s like the mom who just wants to be an amazing mom. There is nothing wrong with that. It’s allowing, the challenges, are allowing other people people’s opinions to essentially steer their own destiny. Whereas who cares what other people think? Why is it your concern what other people think about you?

Jürgen:  Yeah, it’s really bad clarity about your purpose and what you want to do with your life.

John:  Absolutely, yeah.

Jürgen:  I can’t remember who said this but it flashes back in my mind quite often. It’s the point that what other people think about you is none of your business. It’s their problem not yours.

John:  Exactly. Once again, we’re all guilty of that; of allowing other people, I know I am.

Jürgen:  It’s a little thing called ego, right?

John:  Yeah, exactly. It happens and I feel the differences. Once you truly believe you’re never going to have that pop up in your life whether it’s now or 10 years from now. We always care about what other people think. What I can say now is that, yes I still care what other people think. However, because I’ve done the work and I’m conscious of that now, I’m aware of that in my life cycle and in my sphere of influence. If I feel myself getting down or being steered in a different direction, I can now instantly catch onto it and go a hold on a second.

Let’s take the emotion out of it. Why is it my concern what they think? Really analyze that conversation or analyze the comment that I might have heard and it’s like – “What usefulness is in that comment? What actually can I take away from that? Maybe there actually is a nugget of gold in there that’s going to help me innovate in business and go and reach more people.

Jürgen:  Yeah, it’s feedback but that’s how you should treat it.

John:  Absolutely, yeah.

Jürgen:  You mentioned you have 11 employees now, do you have an office in Brisbane or they’re working from home? How does it work?

John:  Yes. It’s so funny. We’re down the Southern end of the Gold Coast, down at the Tweed area and we literally just signed the lease yesterday on our premises. We should be moving into that in the next week.

Jürgen:  That’s exciting.

John:  We’ve got 400 odd square meters and we’ve just signed a 19 year lease. It’s going to be an event and co-working environment. We’ll able to fit 150 in theatre and around about 70 to 80 in classroom style which is great because a lot of the trainings that we run are quite in the implementation. It’s like essentially bringing a laptop and let’s create a LinkedIn profile. All of those type of  things. It’s great.

Everybody in the team, we have a mixture of local staff and the rest of our global team. Most people in our team right now either work from home or if they’re local staff, we’ll typically get together and come and work from our apartment down here at Keera where we are right now. All that will change as of next week. I think it’s coming through.

Jürgen:  That’s excellent. That’s exciting. I noticed you’ve got to Serve 2015 that’s obviously a regular event you put together. I imagine now you’ll be running that in your new premises now.

John:  Yeah, absolutely. The next Serve is June the 19th to 21st of this year – that will be the second event that we’ll be holding at the new venue. Our first event is for our group mentoring clients around the sales conversations that they’re having with their clients here.

Jürgen:  That’s great. We can talk a little bit about Serve 2015 if you like in a moment. Actually in June I’m going to be in San Francisco so it’s a little bit out of way.

John:  I can stream it through for you.

Jürgen:  Yeah. I noticed I can buy a recording so it’s an option. What do you say are the biggest challenges in building this business, John?

John:  For our business?

Jürgen:  Yeah.

John:  Yeah, sure. We want it all yesterday. The big challenge for us right now in growing the business is it’s a reach game and we’ve come through from the personal branding game and now we’re going into building the corporation side of thing. It’s a transition now from essentially the Rossco and John show if you like, through to now really corporatizing the brand and the growth that comes from that.

Most people on our database, as an example, or people that we meet, it’s like, “Hey, Rossco, hey John.” Its’ that very personal connection. It’s starting to grow the corporation and transitioning from a personal branding to a corporation and a corporate branding strategy, without losing that personal connection with the audience. For me from a marketing point of view and from going out there and speaking and being out on the front end, I know for me that’s something that keeps me up at night and I’m always constantly thinking about how can we ensure that as we grow and build this large Heart Centred corporation, to go and serve people across the globe, how we can we do that in a way, in a leveraged way?  So we’re not working a billion hours a week, but ultimately so we’re really still connecting one on one with our end consumers and our clients and really helping them achieve greatness in their life because ultimately, that’s the driver from our point of view.

Jürgen:  Yeah. That’s something I discussed this morning with my business coach who is also a client, and another client of mine, we were looking at running at some joint workshops and it’s all around that challenge of leverage. How do you take a business that is looking to grow but leverage it in a way that it doesn’t impact on their lifestyle? It’s not going to mean business owners working seven days a week and it doesn’t destroy their lifestyle and so on.

John:  Yeah. It’s quite funny, if we can have a chat about that for a second. Jürgen it’s quite an interesting dynamic and we’re speaking to hundreds if not thousands of people each month through various platforms. The vast majority of people we speak with, if I asked them, “Tell me what do you want your business look like.” I can pretty much guarantee the response will be, “I want to be earning 200-250,000 a year working 20-25 hours a week, every single time without fail.” To be honest …

Jürgen:  In some book or something there,

John:  The challenge is, personally I love Tim Ferris; so this isn’t any disrespect to him or anything like that. They go and read books like The 4-Hour Work Week and they will go, “Fantastic, I’ll just do that.” What they don’t understand is that the countless of hours and time and energy that Tim had invested …

Jürgen:  Exactly…. building that.

John:  Building yeah, so to build the system so we could actually have that lifestyle. Our response is, “Sure we can build you that and you’ve got to be willing to put the hard yards in.” Are you willing to work five to seven years in order to build the marketing? To build the team behind you, to increase your revenue so that you can actually take out $2-250,000 a year personally, because there is this delusion that if my business turns out 250 grand, I’ll actually take that out of it.

It’s funny in a way because I say funny and I don’t mean any disrespect to anybody out there but it’s funny because I’ve gone through that personally myself. I’ll look back at that now and I’ll go, “Oh, you were so naïve.” It’s just purely because you don’t know what you don’t know. If people feel that’s what business is, I’ve been a great employee, so I’m going to start a business now, no. No, don’t do that.

Jürgen:  That’s right, yeah. I’ve been through the same cycle and I read Tim Ferris’ book earlier on but I guess in some ways I saw the The 4-Hour Work Week title as a bit of a euphemism. It’s all about systems and processes and delegating and building a structure and an environment where all these things can happen and start to be automated but the concept of, “I’m going to work four hours and that’s going to sustain my lifestyle.” I think was probably more of the euphemism or something that he used to capture attention.

John:  Yes. It was a great marketing piece. Don’t get me wrong, the book is actually sound. The book is an amazing book. There is a lot to learn from that. This would be my recommendation for people who are reading that book or who have that got idea or want to build that business because is it possible? Absolutely it’s possible. There is hundreds of thousands of entrepreneurs around the world, if not millions, looking for that type of lifestyle and that business. My recommendation would be, and take it or leave it, implement or not, that’s up to you.

My recommendation would be if you look at that 4-Hour Work Week, instead of looking at all I’m going to do to work for hours, maybe take the four hour component and go for four hours a week and chunk that up into strengths throughout the week, “I’m going to work on building my business system.” For four hours every single week, I am dedicated to building a business system that’s going to leverage me out of the business. It’s going to employ more people in order to help me go and achieve what I want to achieve. If that’s getting out on all the stages across the world and speaking or travelling or just spending more time with the kids at home, that’s great. Allocate that time to building the systems and most importantly, sustainable systems.

Jürgen:  Yes, which is like the Gerber philosophy is it? You can be the greatest baker in the world or have the greatest, what was it? Cake recipes, I think,  but taking that to the next level and becoming an entrepreneur and actually scaling that, you need those systems in place.

John:  Maybe perhaps consider this for a moment as an idea is, from an aspiring entrepreneur point view, whenever you’re looking at creating a marketing strategy or writing a piece of copy or sending an email to gain a speaking engagement, or crafting a direct mail piece, or creating an event, whatever it might be in your business –  consider for a moment the possibilities that lie behind that of, What task am I actually doing right now in business? Can I actually leverage this? Can I leverage this by creating a framework or a system that’s going to enable me to get somebody else to do this job? Who’s an absolute genius in that? Sometimes down the track.

That type of thinking is what I personally believe Rossco and myself since we came together although we did it differently in our own businesses, ever since we came together and created this Heart Centred Money Maker movement, is really any type of task that we can do in our business, we’re constantly like, “Is this something that we can systemize? Is this something that we can create a framework behind and have one of the global team to manage this for us?”  It could simple things from an email response.

Jürgen:  That’s right, yeah. I naturally tend towards that anyway because I always make lists. I guess I’m pretty forgetful because I’m a high level thinker and I’m getting into the details. When I’m doing something, going through the details, I need a list to work through. If I haven’t made a list at that time, next time I come back to it, I’ll think, “I’ve done this before but I still can’t remember exactly how to do it.” I’m disciplined I’ll always make a list and those lists form the basis for the process, for doing that. Even really little simple things like sending out an email and following up on an email and so on.  I have a list for that and I give that to my team and I say, “Tell me where the gaps are in that because that list is enough for me now to go and do that task. You tell me what else you need by way of explanation to actually now do that task. Make some suggestions as to what might be better in terms of doing that task.” That forms a basis for the whole process.

John:  Yeah, absolutely. It’s like we talk about email marketing for a second. The days of sending a newsletter style email once a month or once a quarter, then the phone is going to ring off the hook. They’re dead and buried, they’re gone and it doesn’t work anymore. It doesn’t happen.

Jürgen:  I think I get about 500 emails a day.

John:  Yeah, I’m like, “Who are you again?” If you speak to me once every 90 days it just doesn’t work. If we look that back into the sales process side of things, we all know and if we don’t we all do now – that 80% plus of sales that are actually made, they’re actually converted after the 12th touch point. Yet 96% of people don’t make it past that initial conversation. No wonder!

Jürgen:  They didn’t buy the first time so they don’t.

John:  No wonder the clients don’t get the business because they’re simply not following up.

Jürgen:  Yeah, that’s great advice. The fortune is in the follow up, somebody once said to me.

John:  Absolutely.

Jürgen:  All right. Tell us a little bit about the Serve 2015, whether the idea of the Serve conferences.

John:  Sure. Myself and Rossco, it actually morphed from a program that we run called 10 Grand in 10 Days. Ultimately what we found when we were work with coaches and consultants out there was most of the people that we spoke with were really lost when it came to actually creating their marketing pipeline. What I mean by that is from a direct response marketing point of view. Things like opt-in products and trip-wires and email marketing sequences and auto-response, all of these technologies which are all jargon, they didn’t know what they were and didn’t know how to put them in place in order to convert.

Typically speaking, most coaches and consultants out there are meeting somebody at a networking event or someone passed a referral, they go and have a coffee, and then they have another coffee and they have another coffee meeting. They’ll do a strategy session for free again, then all over again, we haven’t asked them to buy anything yet, and then all of a sudden, from a corporate or a consultancy point of view, we’re asking them to commit $30,000-60,000 for a year to work for them.  Or in a coaching environment, they might be charging to 1000-1500 a month in that regard.

So, what we found from a marketing point was that there is no baby step. We’re going free, free, free, and then bang. Or a lot of the time it’s just, oh we met, please buy my stuff. We created this program from studying a lot of the great internet marketers out there and the direct response marketers like Brendon Burchard, Frank Kerns, Ryan Dies. We studied a lot of the guys who were doing quite well, as well the likes of Dan Kennedy’s from a copy perspective and Rick Chefron and Mike Filsaime and we just studied all of these amazing different platforms and marketing techniques.

What we then did, we were like, “OK, we’re crash test dummies, so we’ll try this on our business. We went out there and we created an optin product. What I mean by that is, in exchange for your name and email address, I’ll give you something for free that is highly valuable. If we look at LinkedIn as an example, it could be a cheat sheet on the 10 actions you can take daily on LinkedIn to actually get you the results that you want. How to farm LinkedIn for leads – do these 10 things.

We would go like, “Here is a one page website that’s got a headline. These are the reasons you want to opt in. Give me your details and then let me email that to you.”  The next very page they would see is like, “Hey you’ve obviously downloaded this tool. Obviously you’ve got an interest. Something has sparked some curiosity in you. While you’re here, why don’t we jump on the phone together and have a conversation and see if we can help you. Let me give you some value and then if we’re fit, great, I’ll offer you a way that we can continue working together.” That’s a trip wire. What we did with Serve, I’m giving the whole convoluted way right now. Essentially we help coaches and consultants to build a marketing pipeline so that they can go and serve more customers.

We actually help them in the training they bring their laptops. We help them create the little mini web pages for them. We help them create the email marketing sequences that go behind that and then we show them how to go and put people into those funnels, through Facebook, through LinkedIn, through speaking, networking. Ultimately we help them build a cash register and then show them how to ring the till. That’s what we’re doing here.

Jürgen:  That’s the whole system. It’s to get $16,000 product or whatever.

John:  Absolutely yes. Where we specifically look at from Serve 2015, is building their one-on-one customers. This is actually an interesting point, once again we’re speaking to all of these people out there and every entrepreneur wants to go straight to the end product which is the most leverage, which is selling product. That’s great and we encourage that but not in that order. Our whole job as coaches and mentors when we’re working with both our group and our private mentoring clients is to provide them with a safe environment for them to succeed. They need to succeed safely. We’re all about consistent compounding results like a Warren Buffet method; you don’t become a billionaire overnight; it’s by consistent compounding results day after day, week after week, month after month, year after year.

From a Serve point of view, we need to have a consistent baseline of one-on-one customers that you’re working with. That might be as an example you may hold eight coaching clients personally. You might only want to work with eight people individually at any given time in your business. Once we’ve got a solid foundation there, that’s where we’ll start to introduce a group level, which will obviously maybe a little bit cheaper or so, a little bit more accessible and so you can work in a one too many environment. Then from that we utilize all this knowledge and skills and expertise that we have and then we go and create a product.

That might be a membership site or a specific product around LinkedIn or building marketing funnels, whatever it might be out there that you can go and sell. It’s really getting that model right from that aspect.

Jürgen:  You’ve gone into a lot of detail there, that’s really fascinating and that’s actually great advice. If somebody wants to take that and run with it they’ve probably got enough information there to get underway. I encourage you to have a look and we’ll post a link underneath the video certainly to the Serve 2015 page and you can find out a lot more about it and maybe even register. I know that the Gold Coast in June in Australia is a really nice place to be.

Alright, so how do you stay balanced and get that work-life  balance, so what do you do when you’re not working?

John:  The old work life balance myth. Personally, my personal opinion is if you are inspired and you believe in what you’re doing, just go and do that. I am separated, myself and my ex-wife, we’ve got a beautiful daughter together. People call me the army reserve dad, two weekends a month and a week every other quarter in that regard. That works for me. The work life balance thing, it’s not an easy conversation to have with people. Rightly or wrongly I don’t care if you want to dedicate your entire life to working seven days a week and doing that, that’s fine, if that’s what works for you, awesome. What I would recommend doing is really taking a look at your values and doing a values determination process.

Some great people who, and this is where I learned it from was Dr. John Demartini, and one of his great books is How to Make One Hell of a Profit and Still Go to Heaven and another one is The Values Factor, I believe it is if I’m not incorrect in the pronunciation of that title of the book. It’s something that you need to actually spend some time and really have some critical thinking time around. What do you actually want for your personal life, what do you actually want for your business life, what do you want for your family, what do you want from a wealth point of view, a health point of view, a spiritual point of view and then really deciding what’s important for you in that aspect.

As an example, Jürgen just over the weekend, I had my mental health day on Sunday, and what that meant was myself and my partner Natalie, she did her own thing and I did my own thing. I spent that time just working on my personal goals for the next five years and personally what I wanted to go and achieve. The three things that came away from for me personally was wealth creation – so savings, the second one was where do I want to travel each year and the third one was how many times a week am I going to be speaking.

That inspires me from that regard. It’s one of those things that, it’s such an individual decision, and it goes back to I want to earn 250 grand working 20 hours a week scenario. For most people they say that, what they actually want, they don’t actually know and I believe that’s why they say that. They haven’t actually invested the time or haven’t allowed themselves to just consider what’s possible and what’s really inspiring for them.

Jürgen:  Yeah a good question is what are you going to do with the rest of the time because 20 hours isn’t all that much in the big scale of things.

John:  Yeah and I’ll share this with you, I remember when I was in the recruitment business, I was lucky enough to work in a global recruitment role with Drake International and you guys can check them out, they are one of the largest recruitment companies in the world. I was so grateful and lucky enough to report directly through to Bill Pollock who’s the founder and owner of Drake. This is a guy who’s 80 odd, and I haven’t spoken to him for about 18 months now but when we used to work together he would work seven days a week, and he’d work 10 am to 7 pm every day and it was his life’s mission.

It wasn’t about I need to make billions and billions of dollars, it was like no we’ve got a real gift and we’ve got this whole focus and this whole service to humanity to ensure that the right people are in the right jobs, to help not only them build and grow as an individual but to help the organisations get what they need and the consumers. I remember when I resigned, Bill rang me up and this just goes to show what an amazing leader and gentleman this guy is, Bill rang me up personally and said, “John, I’ve just received your letter of resignation via email and I’m not accepting it yet. My assistant’s booked you a flight, you’ll get that data in the next 30 minutes but you’re coming down to Melbourne tomorrow and you’re spending the Easter weekend with me. I want you to sit down with me and tell me how we can improve our company and what’s wrong with it.”

I was just blown away and this is, talking about work life balance, it was perfect for him, it was a synergy. I really, I know I’m drawing around this question carefully Jürgen but I feel that there isn’t a simple answer to work life balance, I feel it’s the holy grail that everybody’s after but no one can actually articulate what it is – and the reason no one can articulate what it actually is, is because there are seven billion plus people on the planet and our individual minds and ideals of what an ideal work life balance is are probably all completely different.

Jürgen:  Yeah absolutely yeah. I was just thinking it is a very personal thing and it’s fascinating for me to hear what other people do outside of work, learning about you playing bagpipes for instance is …

John:  It’s been some time now…

Jürgen:  I don’t think I know anybody else who plays bagpipes, that’s fascinating. My business coach, again, she starts all entrepreneurs and says what does your ideal day look like? Basically says what do you want to spend your day doing – then everything kind of cascades down from that. The whole business philosophy and personal values integrating with business philosophies, everything sort of comes back to that. The trick is always is that going to give me my ideal day.

John:  Yeah absolutely. For me chill out time, if you like or rejuvenating time is going out for a walk on a beach, luckily enough that we live across the road from the beach which is great, going for a run or just going to the movies. We went and watched the Avengers the other night which is a great movie, but other than that –

Jürgen:  A bit of an escape from reality.

John:  If I’m not on stage speaking to an audience or having great conversations like this with yourself Jürgen or coaching our clients, I want to be spending time on my personal vision and really dreaming up large and imagining what’s possible from my own personal perspective and the business perspective, and other than that spending time with my beautiful daughter Hannah and my partner. It’s such an each to their own thing.  Don’t get me wrong, it’s imperative that people, it is one of those things that they must go and invest the time in actually uncovering what it actually is that they want.

Jürgen:  That’s right, it comes a little bit back to what you were talking about earlier about don’t do things that other people are pushing you into, just because that’s their expectation, be sure about what you want yourself.

John:  It’s the whole grass is greener, let’s do that. I’ve done that, it doesn’t work, it’s not worth the money.

Jürgen:  The grass is greener bit reminds me, you know of Tom O’Toole, the founder of Beechworth Bakery who does all these fascinating speeches, he’s a great speaker. One of the things he says, “A lot of people think the grass is greener on the other side but that’s often where the sewage comes out.”

John:  Yeah. Gary Vaynerchuk he had his video out I’m not sure if you’ve seen this over the last week and he was saying you know for every one Instagram there’s 5000 insta shits.

Jürgen:  Same sort of message.

John:  Pick your mark.

Jürgen:  All right, that’s great John. Let’s move on to The Buzz as I call it which is our innovation round. It’s a series of six questions that we’re looking for a quick answer, and hopefully it will be something that inspires our audience and helps them on their journey to finding their vision or work life balance or whatever. The first one is – what’s the number one thing anyone needs to do to be more innovative?

John:  They really need to get crystallised on what their actual vision is first. Because until they are clear on what they want their business and their life to look like, what are we actually innovating?

Jürgen:  That’s right yeah;and gets confused for he doesn’t know what he is doing.

John:  Absolutely.

Jürgen:  That’s great advice. What’s the best thing you’ve done to develop new ideas?

John:  Actually allocated in my diary critical thinking time. Literally just sat there with a notepad and pen and looked at from a client experience point of view who am I trying to attract, really getting myself into my client’s shoes and into my future customer’s shoes and then deciding based on that where to go – as an example from a platform like Infusionsoft to leverage my time.

Jürgen:  Getting a bit of a break up there, hopefully … There you go; it looks like you’re back.

John:  Yeah.

Jürgen:  It kind of stopped there when you were talking about Infusionsoft.

John:  Infusionsoft is a platform that I use. It’s an amazing platform but we use it from an innovation point of view as far as how can we get our message to different mediums, how can we track, how can we really look at the data behind that and perfect our message and our reach.

Jürgen:  Yeah so take time to understand what customers need and then plan around that and see what else you can bring to serve them.

John:  Absolutely.

Jürgen:  That’s great. What, you might have already answered this, so do you have a favourite tool or system for doing innovation or improving your leverage around innovation?

John:  Yeah absolutely. Infusionsoft personally is an amazing tool. I’d give you top three, Infusionsoft, Gliffy is another great little platform where you can draw out some maps and all those types of things in there, and LeadPages like your instant page platforms particularly with what we do, they are amazing.

Jürgen:  OK. We’ll have links to all those tools underneath the video as well so people can go and check them out. I did look at Gliffy a while back, I’m not sure, I didn’t sort of take to it, I don’t know why now but I know it’s one of the good ones. I do a lot of mind mapping so maybe it was too close to that and I decided it wasn’t any different to mind mapping tools that I had.

John:  Yeah absolutely.

Jürgen:  What do you think is the best way to keep a client or project on track?

John:  Bill in monthly recurring in advance, because you’re not having to constantly resell. That’s the number one mistake most coaches and consultants make, is they bill hourly opposed to monthly in advance. Secondly actually have a project meeting and agree to milestones throughout the project so you don’t have a scope creep coming through.

Jürgen:  That’s great advice. What do you think is the number one thing anyone can do to differentiate themselves.

John:  This one is actually spending the time and investing the time, and getting really clear on who they are as an individual, who they actually want to serve and really getting laser focused on that niche that they’re going to be servicing. If all they did was just invest the time and got clear on that they would differentiate themselves massively in the market.

Jürgen:  That’s great advice. I heard someone say this morning, I was listening to a podcast in the car and they said you can differentiate yourself just by being yourself, there’s so many others coaches or whatever around but there’s nobody like you. if there’s a match personal or you’re a different clearly.

John:  Yeah absolutely.

Jürgen:  That’s great advice. What’s the future then for you and for Heart Centred Money Makers?

John:  Our main is to build and go grow the commercial real estate route, and the whole aim there is to provide co-education centers where we can obviously deliver our training and create those heart centered communities where people can come together and build and grow their business and have that impact on humanity that they’d like to have. Endgame for us is 50 centers throughout the world, for that right now is our aim over our lifetime, myself and Rossco. Ultimate vision is to essentially have one of our centers on the moon. We’re dead serious about that.

We actually want to have a center on the moon where people can look back on earth and get perspective of where they are. I might go up there with my head in a bucket with fluid in it or something like that but if that happens that’s the driving force behind what we do, if that’s 5000 years from now, but it actually happens, well so be it.

Jürgen:  Well they are short listing candidates for their first human settlement on Mars so I don’t know if you’re aiming for that. It is a one-man mission though, apparently they said!

All right, let’s get then on to our competition today. As I mentioned earlier John has very kindly offered a personal consultation with him on Skype to help you address some of the things we’ve been talking about today, so getting really clear on your vision and looking at what roadblocks might be in place and helping you put some plans into place.

John, do you want to describe that some more and then let the audience know what you want them to do, what you want them to comment on underneath the video to be in the draw for that prize?

John:  Sure. For me this is really about you, it’s got nothing to do with me in this regard. Ultimately where I feel we can be of best service to you as a starting point and then decide if we want to continue working together is ultimately help you get clear on what it is that you actually want your business and your lifestyle to be. Once we are there, what does it actually look like right now, and moving into the next aspect of the challenges and roadblocks that you’re facing and then finally the key takeaways from that aspect. That hour that we’d spend together would be really focused on giving you clarity around what it is that you want for your business, where are you at right now, the challenges and roadblocks that you’ll be seeing and finally the key takeaways and implementable actions from that.

It would be a fit for those of you who are dedicated and focused on really leveraging your message and leaving that legacy and in a heartfelt way – doing greater good for humanity. It wouldn’t be a fit to somebody who ultimately just wants to go and rape and pillage the earth, or just wants to, I just want to go and make money. You’ve got to come from your heart space in that regard.

From a competition point of view, what I would love to hear Jürgen is of all the forces and things going on out there right now in the world, which of them for you actually breaks your heart? I’d love for them to comment, of all the forces and things going on out there in the world, which of them breaks your heart. Secondly what is it that you want to do about it?

Jürgen:  OK that’s really a good challenge John! I am fascinated by that – it’s an awesome prize. I’ll be fascinated to see what comments we get back and what contributions we get. Put your comments underneath the video, tell John what things are happening out there in the world today that absolutely break your heart. Also what you want to do about it. I’ll get John to come back in a couple of week’s time and take a look at the contributions and pick out the winner.

John:  Absolutely.

Jürgen:  Well it’s been great John thanks. Finally what’s the number on piece of advice you’d give anyone that wants to be a leader in their field particularly in the area of innovation or stand out by being innovative in their particular area?

John:  Great question. I feel that there’s a couple of things they would need to get absolutely massive clarity around what it is that they want to achieve first. That one thing, what is that one change that you want to go and innovate or have an impact on. Secondly, I’d really get clear in what your key strengths are in that, so as an example wealth dynamics, talent dynamics; I’m a creator so I’m great at creating things but I need a team behind me. Getting clear on what your skill set, what you personally can bring to the table. Then thirdly is who do you need on your team supporting you in order to make that vision a reality, make that mission a reality in that regard.

Jürgen:  OK so three points, that’s really good advice there. Thanks a lot John, it’s been a fascinating interview today, it’s been, clearly you’re coming from the heart, you can see that and feel that in this interview. It’s been a pleasure to have you here. Where can people reach out to say thank you for all that you’ve shared with us today?

John:  From today if they want to go to HCMM, Heart Centered Money Makers so hcmm.today.

Jürgen:  Dot today OK. Why did you choose the dot today domain?

John:  Sure. That’s our news portal, it’s our platform where we’re constantly adding blogs and content and all of those sorts of things. It’s our news hub if you like. hcmm.today.

Jürgen:  OK. We’ll have that link underneath the video as well so people can just click on it and link straight through.

John:  Fantastic.

Jürgen:  Finally who else would you like to see me interview on the podcast and why?

John:  Absolutely. It would be rude of me not to recommend Rossco Paddison who’s my partner, Jürgen. There’s a couple of reasons why I say that, A, we are a great company and we do absolutely care about the impact that we’re having on the world. More importantly than that is that Rossco is an absolute genius and where I feel he may be able to help and where it comes from the innovation point of view as well is, really helping your listeners to heal their relationship with money. The reason I say that is because innovation and building great things and making bigger requests not only of yourself but of the people around you and the world and of your customers and your clients, a lot of it has a lot to do with your belief in your self worth.

Being able to heal your personal relationship around wealth and money, once you’re able to do that, you will look at your entire business, you will look at the way you can go and grow and innovate and reach and connect with more and more people everyday so much differently. As a result you will have such a far greater reach and impact on those people you want to serve so I’d highly recommend speaking to my business partner Rossco Paddison.

Jürgen:  OK that’s great. Rossco look out, I’m coming to get you courtesy of John Bellamy. All right, well John it’s been wonderful to have you on the podcast, I really appreciate all that you’ve shared with us and you taking the time to talk to us. I look forward to staying in touch and learning more about the business when I speak to Rossco as well.

John:  Excellent, thank you very much Jürgen. It’s been an absolute pleasure and for those of you listening, podcasts are the way of the future so definitely listen to Jürgen’s podcast and keep in contact.

Jürgen:  Thanks John, bye.

John:  Bye.


I’m still buzzing from that interview!  John is a million miles an hour – he definitely is coming from an entreprenuer with heart mindset and looking to make an impact and leave a legacy.  And what a wonderful prize we have today – a one hour Skype conversation with John, to help get clear about your vision, your goals and remove any roadblocks.

I certainly hope you enjoyed meeting John as much as I enjoyed interviewing him.

All the show notes for this episode will be at innovabiz.com.au/johnbellamy, that is J-O-H-N-B-E-L-L-A-M-Y, all lowercase, all one word, innovabiz.com.au/johnbellamy, for all of the links and everything we spoke about in this episode – and there are a lot of resources there for you to look at.  Remember, leave your comments underneath the video for your chance to win that Skype coaching session with John.

Leave your comments and tell John what things are happening out there in the world today that absolutely break your heart and what you want to do about it. I’ll get John to come back in a couple of week’s time and take a look at the contributions and pick out the winner.

John suggested I interview his business partner at Heart Centred Money Makers, Rossco Paddison, so Rossco, keep an eye on your inbox for an invitation from me, for the Innovabuzz Podcast!

To my wonderful audience, thank you for listening or viewing the InnovaBuzz podcast.  We’d love you to post reviews, because reviews help us get found and your feedback helps us improve.  You can review us at iTunes or Stitcher and while you’re there, please subscribe so you’ll never miss a future episode.

Until next time, I’m Jürgen Strauss from Innovabiz.

Remember, if you don’t innovate, you stagnate, so think big, be adventurous and keep innovating!

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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