Dave Jackson, School of Podcasting – InnovaBuzz 145

Dave Jackson, School of Podcasting

In this episode, I’m really excited to welcome on the InnovaBuzz podcast as my guest, Dave Jackson, founder of the School of Podcasting, and host of the podcast with the same name. He is also the author of the book “More Podcast Money”, and an expert on all things podcasting. He has helped hundreds of podcasters launch, grow and monetize their podcasts.

I’ve been following Dave for several years now and am a regular listener of the School of Podcasting podcast, where I’ve learnt quite a lot and gotten many tips that we use in our podcast. I’m excited to share today’s interview with you.

In our discussion, Dave talked to me about:

• Starting out on the podcasting journey by getting clear on who your audience is, where they are and making friends with them;
• The importance of engaging with your audience and building community;
• and how you can use a podcast to gain access to your favourite sporting team

Listen to the podcast to find out more.

Listen to the Podcast

Show Notes from this episode with Dave Jackson of the School of Podcasting

Key points and take-aways from this episode include:

• Podcasting has no rules so you can be super creative. There are best practices but you can pretty much do anything you want. Plus, you get to meet people from all over the globe. It gives you a platform to help people.
• Figure out who your audience is. Go where they are and make friends with them.
• Podcasting gives you another tool in your communication and that is your tone of voice.
• The big thing you want to avoid is putting in any kind of popular music you would hear on the radio show. You can’t play it because you need the permission of the songwriter, the performer, and the record label.
• For solo podcasters, Audio Technica ATR2100 and Samson Q2U are good microphones to start with. Get yourself a windscreen or a pop filter and you are good to go. If you have a co-host or you are going to do interviews with people, maybe over the internet, then you should probably get either a mixer or a USB device.
• All you need to start a podcast is to have one episode recorded, a piece of artwork, and an RSS Feed that is usually provided by the media host such as Libsyn, Blubrry, Spreaker or Podbean.
• It is best to have your goal and your content in alignment when you first start.
• If you can’t tell the WHY, you are never going to make it through the HOW.
• Your podcast is a lot like a locomotive, the old steam kind. It takes a while to get going but once it gets going, it is hard to stop.
• Record a couple of episodes then pick your schedule and stick to it. If you stick to it, people can start to count on you and work you into their daily routine. You become a trusted friend.
• Some people are going to like you and some people are not, and you have to be OK with that. If you try to please everybody, then your show is just going to be a giant ball of vanilla.

The Buzz – Our Innovation Round

Here are Dave’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

• #1 thing to be more innovative –  Realise that it is not going to be as bad as you think. And in many cases, it is much better than you thought it was. Get out of your comfort zone, and when you do, you will find all sorts of ways to innovate.
• Best thing for new ideas – Go to where your audience is. Get in front of your audience. Sometimes they don’t know what they need and it is not until you come out with your perspective that you come out with this great product.
• Favourite tool for innovation – Todoist and Evernote.
• Keep project / client on track – Really find out what they want. Outline the project and set expectations up front. When you try to do everything at once, it becomes a giant blur; but if you break everything into bite-size chunks, it is a little easier to manage and a little more focused.
• Differentiate – Bring in stories about you. Talk about yourself. BE YOU. If you are putting on some sort of facade, you are eventually going to drop that because it is not natural to be that. Try to bring some energy and bring your personality. That’s what’s really going to make you stand out. The more you try to share about yourself, the more it is going to make you different.

To Be a Leader

Know who your audience is. Do some market research and make sure you have a good product.

Reach Out

You can reach out and thank Dave through his website, Linkedin, and on Twitter.

Suggested Guest

Dave suggested I interview Jordan Harbinger, host of The Jordan Harbinger Show, Erik K. Johnson of Podcast Talent Coach, and Gary Leland, Co-Founder of Podcast Movement. So Jordan, Erik, and Gary, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Dave Jackson.

Links

• School of Podcasting
• Website – Dave Jackson
• Twitter – @DaveJackson
• Dave Jackson on LinkedIn
• Evernote
• ToDoist

Books

• More Podcast Money: Turn Your Passion into Profits by Dave Jackson

Cool things about Dave

• He was inducted into the Academy of Podcasters 2018 Hall of Fame.
• He was featured in The Messenger, a podcast documentary (available on Amazon Prime).
• He is a guitarist at a local Ohio band, is active in his church, and is currently working on his Bachelor’s Degree (in Education specializing in Tech Ed) at the University of Akron.

Listen to the Podcast