Chad Cooper, Being a Master of Your Time and Your Identity – InnovaBuzz 318

Chad Cooper

Chad Cooper, Time Isn’t the Problem

In this episode, I’m really excited to have as my guest, Chad Cooper, a high-performance coach whose clients include world record holders, Olympians, internationally acclaimed artists and musicians, MVPs from every major sport, and Fortune 500 CEOs.

A published, peer-reviewed author and recognized speaker on optimal human performance; Chad E Cooper has been featured in Forbes, Thrive Global, CBS Radio, Huffington Post, McKesson, and Sirius XM Network. The host Legendary Lifestyles radio show, Chad is the founder of Legendary Life®, assisting people to break through to the life they have always wanted. Chad E Cooper is also the proud founder of Factive Nautics Coaching.

In our discussion, Chad talked to me about:

  • Being a master of your time and a master of your identity
  • Why an outcome-focused behaviour is more effective than task-focused behaviour
  • Choosing to see what’s right which is always as available as what’s wrong

Jamie Greenberg in episode 117 introduced us to Chad.

Listen to the podcast to find out more.

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Time is a real equaliser. We all get the same amount of time. How we use it is what separates us from others. @CoachChadCooper #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Chad Cooper, author of Time Isn’t the Problem

Key points and takeaways from this episode include:

  • What is wrong is always available and so is what is right.
  • Being resourceful is having the ability to pick and pluck the assets that are available even in times of difficulty or challenges.
  • There is always something to be grateful for.
  • We all have the ability to be kind even when we’re in an environment of unkindness.
  • There is always abundance when you look for what is right even if sometimes it is difficult to find it.
  • Be kind whenever possible. It is always possible.
  • We all have a choice. You can choose to use someone’s behaviour or the environment’s behaviour as an excuse to compromise your character or use it as an explanation. And, when you look at it as an explanation, you still have a choice on how you want to respond, whether you want to react, suppress, or retain.
  • Love dissolves anger. Anger doesn’t dissolve anger.
  • People get angry when they don’t know what else to do or what else to say.
  • You can intentionally choose how you want to show up each and every day.
  • The human brain wants to keep busy. Its job is to never shut down. It never plays in sequence. It plays things in our head to entertain us and keep us turning. Listen with your heart and leverage your head in the right proportion. When you do that, you’ll realise that it costs nothing and it makes it a lot more efficient to get there.
  • Time is a real equaliser. We all get the same amount of time. How we use it is what separates us from others.
  • Be a master of time rather than a slave to it.
  • Focus on the outcome and not on activity-based behaviour. Being outcome-focused is what will get you rewarded.
  • You can’t buy another hour no matter how much money you have. How you use your time is very precious.
  • Decide where you need to create boundaries in your business. Find mentors who can show you how to create those boundaries in a way that facilitates magnificence in each of the areas of your life.
  • We all desperately desire love, but in order to receive love, we have to give it first. You have to plant the seed in order to reap a harvest.
  • To love greatly and deeply is one of the rights of passage in the journey of life.
  • Have the courage to be vulnerable. Be open enough and invest in love and connection.
  • Be a master of your identity. You have an empowering identity. Compliment that with language that matters.
  • Purpose is a set of feelings.
  • Emotions are like a colour palette. The more that you can see the shades of emotion, the richer you can actually brand the colour of your life.
  • Be in touch with your emotions. Embrace your emotions. Apply it to your calendar.
  • Language matters. The more specific and precise you can be in your language, the more you can be very specific about the outcome you are trying to achieve.
  • Aim small, miss small. When you are able to aim for a very precise emotion, the more you can hit the bullseye.
  • Comfort is a great place to visit but it’s not a place where you want to live. Be comfortable with being uncomfortable.
  • Knowledge is not power until you can apply it.
  • Build one company successfully and then build another.
  • Our brain and our body are two different things. The brain tells you to stop immediately when you’re experiencing pain, but the body is capable of 20 times more. When you realise that you are capable of something versus what your mind is trying to tell you, that’s when you can accomplish great feats.
  • There’s a difference between fear and danger. FEAR stands for False Emotions Appearing to be Real. You have to know whether it’s a false emotion or if there is a real danger.
  • Focus = meaning = emotion = decision = action is great if there is fear, but if there’s danger, the meaning becomes irrelevant. You have to take immediate action.
  • Meaning determines the emotions you create.
  • Look for who you really are and define your self-worth by your own definition and not by the society. Invest in that relationship with yourself.
  • Coaches believe that you already have the answers deep down inside you. Their job is to simply ask the right questions that will bring those answers to the surface so you can make a decision and take action.
Knowledge is not power until you can apply it. @CoachChadCooper #InnovaBuzz podcast Click To Tweet

The Buzz – Our Innovation Round

Here are Chad’s answers to the questions of our Innovation round. Listen to the conversation to get the full scoop.

  1. #1 thing to be more innovative – Be resourceful. Resourcefulness is incredibly powerful. Take strategic breaks (pitstops).
  2. Best thing for new ideas – Get out of your head. Have a place of quietness. Suspend judgement, just throw your ideas, and have somebody skilled to capture it. Honour the flow but have framework that is able to capture it.
  3. Favourite tool for innovation – The Bible and Napoleon Hill’s works.
  4. Keep project/client on track – Consistency and persistence. Break it down into small bite-size pieces. It’s not the strength that holds you to your purpose. It is the strength of the purpose itself. Be abundantly clear on the strength of the purpose, otherwise, the temptation will eventually win and knock you off course.
  5. Differentiate – Never forget to listen to your own voice. Trust that people have good intentions but it is your responsibility to verify that the advice is appropriate, applicable, timely, and suitable to your needs. Learn to check-in and listen to your own voice.

To Be a Leader

Choose to see the beauty even in the midst of darkness. Go easy on yourself. Learn to love yourself. You were born for a specific purpose. Serve your purpose because the world needs you to do that. Nobody else can do what you do.

Reach Out

You can reach out and thank Chad through his website.

Suggested Guest

Chad suggested we have a conversation with Surgeon, Humanitarian and Nobel Peace Prize nominee Dr Bart Rademaker, Mark Divine of Sealfit and the Unbeatable Mind Academy, as well as Elon Musk So, Bart, Mark, and Elon, keep an eye on your inboxes for an invitation from us to the InnovaBuzz Podcast, courtesy of Chad Cooper.


Ready to accomplish your greatest goals? Begin your journey and get access to Chad’s 12-weeks of Transformation to learn more about aligning your life with legendary possibilities.


Cool Things About Chad

  • He was awarded both Regimental Marine of the Quarter and Regimental Marine of the Year during his time of service.
  • He’s a multi-major sponsored triathlete.
  • He served two terms as Mayor Pro-Tem in his community.
You were born for a specific purpose. Serve your purpose because the world needs you to do that. Nobody else can do what you do. @CoachChadCooper #InnovaBuzz podcast Click To Tweet

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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